MaidThis is a 100% remote cleaning franchise specializing in residential and vacation rental/Airbnb cleanings. Founded in 2013 and franchising since 2020, the brand has grown to 27 active franchise units. The tech-driven model allows franchisees to operate from anywhere — no office, no trucks, no inventory — while coordinating over 50,000 house cleanings through proprietary booking and scheduling systems.
At a Glance
Minimum Liquid Capital Required: $50,000
Ownership Model: Owner-operator (remote)
Location Type: 100% home-based / work from anywhere
Time Commitment: Full-time or transition from current job within first few months
Experience Required: None; tech-savvy, entrepreneurial mindset preferred
Top 5 Reasons to Invest
- $1.26M average gross revenue — outperforms sub-sector average by 3x
- 100% remote operation from Day One — no office, trucks, or inventory
- Dual-market opportunity: residential cleaning + vacation rental turnovers
- Lowest investment in the cleaning franchise category ($55K-$75K)
- 11 years of operating history with proven systems since 2013
MaidThis Franchise Opportunity
MaidThis was founded in 2013 and began franchising in 2020. The brand has grown to 27 active franchise units, coordinating over 50,000 house cleanings through its tech-forward platform.
The Vacation Rental Opportunity:
The vacation rental market has exploded. Airbnb went from zero to over 1 million rooms in 190 countries in just 10 years — a milestone that took Hilton Hotels 100 years to achieve. The vacation rental industry is now valued at over $200 billion with 860 million users in 2024 alone.
Every vacation rental turnover requires cleaning. MaidThis franchisees capture this demand with systems built specifically for the strict scheduling and quality standards that short-term rental hosts require.
The Residential Cleaning Opportunity:
More than 90% of the residential cleaning market is serviced by small owner-operators using poor technology, inconsistent marketing, and uneven quality. Dual-income households increasingly outsource cleaning — and they want reliability, not “good enough.”
MaidThis combines both markets for diversified, recurring revenue streams.
Why Franchise With MaidThis?
- True location independence — Run your business from home, a coffee shop, or anywhere with WiFi. No physical location, trucks, or inventory to manage.
- Dual-market positioning — Residential cleaning provides steady recurring revenue; vacation rental turnovers provide premium rates and repeat bookings.
- Tech-forward systems — Proprietary booking platform, automated scheduling, and high-converting website included and maintained by corporate.
- Lowest barrier to entry — Total investment of $55K-$75K is well below the residential cleaning sub-sector average of $91K-$161K.
- Proven performance — $1.26M average gross revenue significantly outperforms the sub-sector average of $364K.
ABF Exclusive Insights
Market Structure: The cleaning industry generates $68 billion annually. The vacation rental segment is the high-growth driver — a market that traditional cleaning franchises are largely ignoring. MaidThis is positioned at the intersection of two growing markets: busy households outsourcing cleaning and vacation rental hosts requiring professional turnover services.
Business Model Advantage: Traditional cleaning franchises require trucks, supplies, employees, and physical locations. MaidThis franchisees coordinate cleaning through a network of vetted cleaners as independent contractors. Lower overhead translates to higher margins and true location independence.
ABF Timing Insight: Gen Z travelers overwhelmingly prefer vacation rentals over traditional hotels. As this demographic ages into peak travel years, vacation rental demand will continue accelerating. Franchisees who establish market presence now will capture this wave.
Training & Support
MaidThis University — 5-Day Intensive:
- Pre-opening procedures and launch checklist
- Cleaner recruitment and retention systems
- Sales, marketing, and market-specific pricing
- Daily operating procedures for remote management
- People development and company culture building
Ongoing Support:
- Start-Up Success Team — Bi-weekly calls with CEO for first 3 months of operations
- Monthly Consultation Calls — Access to operations, sales, and marketing specialists who built the original corporate location
- Operations Manual — Complete systems and processes documentation
- Performance Monitoring — Corporate tracks key metrics and provides monthly performance analysis with benchmarking
- Website & Tech Done For You — High-converting website included and maintained; no designer or developer hassles
- Franchise Business Coaches — Long-term partnership that evolves with your business through every growth stage
Is MaidThis the Right Fit for You?
You’re likely a strong fit if you:
- Have a positive, can-do attitude
- Love innovation and experimenting with new approaches
- Are comfortable using software tools and technology
- See yourself as resourceful with a “hustler’s mentality”
- Want to build for the long-haul (5+ years)
- Are ready to go full-time or transition within first few months
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Do you just want to “see how it goes” rather than commit to serious long-term growth?
- Are you unwilling to make the financial investment needed to become a dominant market leader?
- Do you want a cookie-cutter business where you just follow orders without solving problems yourself?
- Do you hate technology and resist experimenting with new marketing tactics?
- Are you uncomfortable with business as a constantly evolving game?
- Do you lack $50,000 in liquid capital?
If you answered yes to any of these, this franchise may not be the right fit. MaidThis is built for entrepreneurial, tech-savvy owners committed to building something significant.
Investment Readiness Check
- Minimum Liquid Capital: $50,000 to $70,000 — required for consideration
- Total Investment: $55,000 – $75,000
- Franchise Fee: $42,500
- Royalty: 6%
- VetFran member with veteran incentives available
- 100% remote — no lease, no buildout, no inventory costs
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Is this truly 100% remote? A. Yes. MaidThis franchisees operate entirely remotely from Day One. No office, no trucks, no inventory. Cleanings are coordinated through a network of vetted independent contractors.
Q. What markets does MaidThis serve? A. Dual-market focus: residential home cleaning for busy households and vacation rental/Airbnb turnover cleanings for short-term rental hosts. Both provide recurring revenue streams.
Q. Do I need cleaning industry experience? A. No. MaidThis University provides comprehensive training on all systems, recruitment, sales, and operations. Tech-savvy entrepreneurs with business aptitude excel regardless of industry background.
Q. How long until I’m operational? A. After completing the 5-day MaidThis University training, franchisees launch quickly with full tech infrastructure already in place. Website and booking systems are set up on your behalf.
Q. Can I keep my current job initially? A. Yes. Some franchisees transition from their current job within the first few months while building the business. However, full-time commitment accelerates growth.
Next Steps
Complete the form below to request a qualification review and discuss territory availability for MaidThis.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.