America’s Best Franchises (ABF) Brand Insight —
Sir Grout restores tile, grout, stone, showers, and countertops rather than replacing them — usually in under a day, at a fraction of a remodel. Owners don’t do the work. The national call center answers the phone, works web leads, and books the appointments, so the owner’s day is quoting, managing four or so technicians, and tracking close rates. Home-based, weekday hours, no emergency calls. The brand has been franchising since 2007 and runs 91 units.
At a Glance
- Liquid Capital Required: $70,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator, semi-absentee, or executive
- Location Type: Home-based
- Time Commitment: Varies by ownership model
- Experience Required: None; no tile or stone background needed
About SIR GROUT
Sir Grout has been restoring hard surfaces since 2005 and began franchising in 2007. The system now runs 91 franchised units with no company-owned locations, and is part of Threshold Brands. Entrepreneur has ranked it number one in Grout Care on the Franchise 500 for eleven years.
Services cover tile, grout, natural stone, showers, countertops, floors, pavers, concrete, steel, and glass — cleaning, sealing, caulking, and restoration. The proprietary ColorSeal process and MicroGuard coatings are chemical, slip, and scratch resistant, and antimicrobial, which opens commercial work in hospitals and clinics.
Why Own a Sir Grout Franchise?
- The 2026 Franchise Disclosure Document reports average annual franchise revenue of $622,650.
- A national call center handles inbound calls, works web leads, and sets appointments for every location.
- Corporate’s digital marketing operation runs the websites, PPC, SEO, Google listings, social, and reputation management.
- The average estimate closes at 55%, supported by structured training and a defined sales presentation.
- Work is home-based on normal business hours, with no emergency or overnight service.
- Many surfaces need restoration again every three to five years, so customers return rather than buying once.
- Territories are built around 100,000 qualified households with income above $100,000.
Why This Opportunity, Why Now
ABF Market Analysis —
Replacement costs have made restoration an easier sell every year. Tearing out a tile floor or a stone countertop means demolition, materials, multiple trades, and a room out of commission for days. Sir Grout’s work finishes in under a day at a fraction of the price, and the before-and-after is visible enough that the customer doesn’t need convincing. The category also sits outside the crowded home service lanes — HVAC, plumbing, cleaning, and remodeling all have multiple national brands competing. Hard surface restoration has far fewer.
ABF Timing Insight —
Sir Grout has been franchising for nearly two decades and has 91 units, which means most markets still have room. The brand is registered in every state and sits on the SBA Registry. Threshold Brands provides the infrastructure behind it — the call center, the marketing operation, and group health insurance that an independent operator could not assemble alone. Continuous research and development keeps adding services to the existing customer base.
Training & Support
- Five days of basic training cover grout, tile, coatings, treatments, and the sales process before launch.
- Four days of stone restoration training follow roughly two months after opening, once the business is running and the questions are real.
- The Sir Grout Business Center handles phone calls, lead follow-up, and appointment setting for every franchise location.
- An all-in-one digital marketing operation manages the website, PPC, SEO, Google listings, social media, and reputation management.
- Field service management software runs booking, scheduling, dispatch, invoicing, and payments, with one-on-one business coaching alongside it.
Who Are We Looking For
- Ambitious, confident, and driven
- Sales acumen and strong communication skills
- Experience in leadership, management, and team building
- A get-it-done work ethic
- Pride in work and commitment to customer satisfaction
Who Is Not A Good Fit
- Candidates who cannot meet the liquid capital requirement without borrowing
- Anyone expecting to do the restoration work themselves
- Owners uncomfortable hiring and managing technicians
- People who want a retail location with walk-in traffic
- Candidates who want a single-service business rather than a multi-service model
Frequently Asked Questions
Q: Do I have to do the restoration work?
A: No. The owner leads the team, manages sales and the customer experience, tracks performance, and grows the business. Trained technicians do the restoration.
Q: Is this just grout cleaning?
A: No. The model covers tile, grout, natural stone, showers, countertops, floors, and coatings, plus pavers, concrete, steel, and glass.
Q: Isn’t this a one-time service?
A: Many surfaces need restoration and maintenance again every three to five years depending on use and condition, and commercial accounts return on a schedule.
Q: Is it residential only?
A: No. Commercial averages about 10% of the business, including property managers, multifamily properties, hospitals, and clinics.
Q: How important is the leadership team when choosing a franchise?
A: Very important. A proven model matters, but the people leading the brand matter too. During due diligence, spend time with leadership and operations—not just franchise development—and ask how they prioritize franchisee profitability, support, and long-term brand health.
Next Steps
If you are drawn to a home-based business with a call center booking your appointments, marketing handled by corporate, weekday hours with no emergency work, and customers who come back every few years, Sir Grout is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for Sir Grout.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
“I had been working as a Technology Sales Director for 15 years when I decided I wanted a change. My wife and I started looking at what our life goals were. Corporate America was good, but it can be limited because you’re on somebody else’s schedule. During validation phase, I found that COVID didn’t shut Sir Grout owners down. It’s also recession proof. If people can restore their homes versus replace, that’s going to save the homeowner thousands of dollars— and that’s what it really boils down to.”
“I am a U.S. Marine Corps Gunnery Sergeant who retired recently after 20 years of military service. I spent my career leading Marines, managing communications security, working as a recruiter, and obtaining a top-secret clearance. I was looking for something that offered better work-life balance and autonomy in my next career. My wife Allison and I explored a few concepts but ultimately chose Sir Grout because of the unique service offering, outstanding support, and the freedom to conduct our business with the help of their National Call Center.”