That 1 Painter is a home-based painting franchise offering residential and commercial services through a systems-driven model with centralized appointment booking and marketing support.
At a Glance
- Liquid Capital Required: $45,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Net Worth Required: $75,000
- Ownership Model: Owner-operator or semi-absentee
- Location Type: Home-based
- Time Commitment: Full-time or flexible
- Experience Required: None — no painting background needed
Top 5 Reasons to Invest
- In-house appointment center — ResiConnect handles scheduling and lead management so owners focus on sales and customer experience
- In-house marketing — ResiCreative provides SEO, social media, web design, and content creation for franchisees
- Two operating models — choose subcontractor model for lower overhead or employee model for more control
- Home-based, no storefront — manage operations from home with lean fixed costs
- Proven growth — 438 units open since franchising began in 2021; fastest-growing painting franchise in the nation
About That 1 Painter
That 1 Painter was founded in 2011 by CEO Steven Montgomery and began franchising in 2021 as part of ResiBrands. The brand has grown to 438 franchise units and 9 company-owned locations, establishing itself as the fastest-growing painting franchise in the nation.
The model is built for efficiency. ResiBrands’ in-house teams handle appointment booking, marketing, social media, SEO, and website support centrally — freeing franchisees to focus on local networking, quoting jobs, and managing crews. Owners choose between a subcontractor model (lower overhead, vetted subs complete the work) or an employee model (direct hires for more brand control). The Paint It Forward initiative allows franchisees to donate labor to local causes, building community goodwill and reputation.
Why That 1 Painter?
- Centralized appointment booking — ResiConnect schedules clients and manages leads. No missed calls, no chasing prospects — focus on closing and delivering.
- Marketing handled in-house — ResiCreative produces all social media, SEO, content, and web support. Plug-and-play system brings in customers without you building it yourself.
- Flexible operating models — Subcontractor model keeps overhead low; employee model offers more direct control. Choose based on your investment level and management style.
- 18 services beyond painting — Capture more revenue with a range of painting-related and sell-ready services under one brand.
- No painting experience required — Training covers how to hire painters, manage crews, and run operations. Business and sales skills matter more than trade background.
ABF Advisory Perspective
Market Analysis: The residential painting industry remains resilient through economic cycles as homeowners invest in property maintenance and improvement. Home services franchises benefit from recurring demand, aging housing stock, and limited e-commerce disruption.
ABF Timing Insight: For investors with $45,000 liquid capital seeking a home-based service business with centralized support, That 1 Painter offers a systems-driven model that removes marketing and scheduling burdens. The 438-unit footprint validates rapid growth since franchising began in 2021.
Training & Support
- Personalized onboarding — Training tailored to your background and learning style rather than one-size-fits-all approach.
- Learning management system — On-demand resources designed specifically for franchise owners.
- Ongoing coaching — Regular one-on-one support with “no one is ever alone” policy.
- Appointment center — ResiConnect handles scheduling and hot leads in your territory.
- Marketing support — ResiCreative delivers SEO, social media, content, and website management.
Franchise Owners That Thrive
- Sales and networking focused — comfortable building relationships in the local community
- Customer experience driven — passionate about delivering happiness to customers
- Community-minded — excited about giving back through Paint It Forward initiatives
- Systems followers — willing to trust and implement proven processes
- Growth-oriented — interested in scaling from single territory to multi-unit operation
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking fully passive investment without local engagement
- Uncomfortable managing subcontractors or employees
- Located in non-registered states: California, Hawaii, Maryland, or New York
- Less than $45,000 in liquid capital available
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need painting experience?
A. No. Training covers hiring painters, managing crews, and running operations. Business acumen and sales ability matter more than trade skills.
Q. What’s the difference between the subcontractor and employee models?
A. The subcontractor model uses vetted subs to complete work — lower overhead, lighter payroll. The employee model means hiring painters directly — more control over quality and brand consistency, higher upfront investment in payroll and equipment.
Q. What is Paint It Forward?
A. A community initiative where franchisees donate labor to local causes. It builds goodwill, generates word-of-mouth, and differentiates your business in the market.
Q. Are discounts available?
A. Yes. 10% off for U.S. Veterans, First Responders, Clergy, and Young Entrepreneurs under 30.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $45,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for That 1 Painter.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.