Up Closets is a home-based custom closet franchise designed for the modern era. By leveraging AI design software and outsourced manufacturing, the model eliminates showrooms and warehouses while delivering high-quality closet systems at competitive prices. Installations typically complete in a single day.
At a Glance
Minimum Liquid Capital Required: $40,000
Ownership Model: Owner-operator
Location Type: Home-based
Time Commitment: Full-time
Experience Required: None; design and sales aptitude helpful
Top 5 Reasons to Invest
- AI design software speeds consultations and reduces errors
- Outsourced manufacturing means no showroom or warehouse
- One-day installations with lean 2-person crew
- Flat royalty fee ($750-$1,650) keeps more profit with owner
- SBA Express loan pre-approved for qualified buyers
UP CLOSETS FRANCHISE
Up Closets was founded and began franchising in 2022. The brand was built to modernize the traditional custom closet business by eliminating high-overhead elements like showrooms, local manufacturing, and large staffing requirements.
The business model is straightforward: owners generate leads, conduct virtual or in-person consultations using AI-powered design software, and place orders with manufacturing partners. Custom closets ship in 4-6 weeks. A cargo van delivers the pallet to the customer’s home and a 2-person crew completes installation — typically starting at 10 a.m. and finishing by 4 p.m. with rarely any callbacks.
Why Franchise With Up Closets?
- AI design software creates closet designs faster with fewer errors than traditional methods
- Outsourced manufacturing provides wholesale pricing with no markup — higher margins at competitive consumer prices
- No showroom, no warehouse, no large staff — home-based model keeps overhead minimal
- Flat royalty structure ($750-$1,650 monthly) means you keep more as revenue grows
- SBA Express loan pre-approved for qualified candidates with only 10% down for two-territory purchases
ABF Exclusive Insights
Market Structure: The custom closet industry grew nearly 24% recently and is projected to reach $8.6 billion globally by 2028. High home equity combined with work-from-home trends continue driving demand for organized spaces — closets, pantries, garages, mudrooms, and home offices.
Competitive Advantage: Traditional closet companies run expensive showrooms, manufacture locally, and employ large staffs. Up Closets eliminates all three through outsourced manufacturing and AI-powered design, creating a lean model that competes on price while maintaining margins.
ABF Timing Insight: The custom closet industry is mature but ripe for disruption. Up Closets offers a modern approach in a category where most competitors operate with legacy business models. Early franchisees capture market share from inefficient incumbents.
Training & Support
- Comprehensive onboarding with dedicated support team from day one
- Hands-on training with AI design software for creating functional, visually appealing closet systems
- Sales and marketing mastery including digital marketing, local SEO, and lead generation tactics
- Operational training covering scheduling, inventory management, and team efficiency
- Passive recruiting system for finding commissioned salespeople and contract installers
- Ongoing professional development and mentorship directly from founder
Who Are We Looking For?
- Do you have a passion for design and helping customers improve their spaces?
- Are you comfortable with consultative sales and building customer relationships?
- Do you want to own and operate a business, not just invest passively?
- Are you coachable and willing to implement proven systems?
- Do you have the drive to grow and scale a service business?
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Are you seeking passive or absentee ownership?
- Are you uncomfortable with sales consultations and customer interaction?
- Do you have no interest in design or home improvement?
- Are you inclined to modify systems rather than follow proven methods?
- Do you expect quick or guaranteed returns?
- Do you have less than $40,000 in liquid capital?
If you answered yes to any of these, this franchise may not be the right fit. Candidates who do not meet these criteria are typically not approved by the franchisor.
Ideal Candidate Backgrounds
Family Businesses: Husband/wife teams, parents with adult children — a great opportunity for multi-generational involvement.
Young Entrepreneurs: Some top performers are under 25. High energy and willingness to hustle can accelerate growth.
Corporate Refugees: Career changers who’ve dreamed of business ownership find this model accessible and well-structured.
Service Industry Veterans: Those who’ve run lawn services, restoration, or other home service businesses find this lean model easy to execute.
Closet Industry Connectors: Realtors, home stagers, interior designers, and home organizers can refer themselves business.
Investment Readiness Check
- Ownership timeline typically 60-90 days from agreement to launch
- Credit and overall financial profile reviewed during approval
- Minimum Liquid Capital: $40,000 — required for consideration
- SBA Express financing available for qualified candidates
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. How much liquid capital is required to qualify? A. Up Closets requires a minimum of $40,000 in liquid capital, set by the franchisor. SBA Express financing is available for qualified candidates.
Q. Do I need design or construction experience? A. No prior experience required. Up Closets trains every new owner on design software, sales process, and installation workflow. Passion for design and customer service matters more than background.
Q. How does the royalty structure work? A. Up Closets charges a flat monthly royalty ($750-$1,650) rather than a percentage of revenue. As your business grows, you keep more profit.
Q. What staff do I need? A. Lean labor model: owner plus 1-3 commissioned salespeople and 1-2 contract installers. All are paid per job or commission — no large fixed payroll.
Q. What spaces can I design beyond closets? A. Walk-in closets, reach-in closets, pantries, garages, mudrooms, laundry rooms, and home offices. Any space where custom organization adds value.
Next Steps
Complete the form below to request a qualification review and discuss territory availability for Up Closets.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.