Casiola is a vacation rental property management franchise founded in 2014 and franchising since 2023. Franchisees build businesses that manage short-term rental properties for homeowners in vacation destinations — handling bookings, guest relations, revenue optimization, and property oversight. With $250 million in assets under management and $100 million paid to property owners over the past decade, Casiola provides franchisees with proven systems, proprietary technology, and shared services to operate efficiently from home.
At a Glance
- Liquid Capital Required: $50,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator
- Location Type: Home-based
- Time Commitment: Full-time
- Experience Required: None; existing vacation rental managers can convert
Top 5 Reasons to Invest
- Build a property management business in vacation markets
- Proprietary tech stack handles bookings, pricing, and operations
- Shared services for guest relations, accounting, and marketing
- Home-based with no employees at startup
- $250 million assets under management validates the model
About Casiola Vacation Rental Business Opportunity
Casiola was founded in 2014 by CEO Dennis Goedheid and began franchising in 2023. The company has grown to $250 million in assets under management and has paid property owners $100 million over the past decade. Casiola earned the Comparent Market Leader Award for Spring 2025, recognizing outstanding performance and innovation in vacation rental management.
The franchise model allows entrepreneurs to build property management businesses in vacation destinations. Franchisees recruit homeowners with short-term rental properties, then manage those properties using Casiola’s technology, marketing, and operational systems. Revenue comes from management fees — franchisees don’t need to own vacation properties themselves. The business is home-based with no employees required at startup, and Casiola’s shared services handle guest relations, accounting, IT, and marketing support.
Why Franchise With Casiola?
- Build a property management business — recruit homeowners and manage their vacation rentals for management fees.
- Proprietary tech stack automates bookings, dynamic pricing, reservations, and guest communication across all major OTA platforms.
- Shared services handle guest relations, accounting, marketing, and IT — so you focus on growing your property inventory.
- Access to 10 years of Casiola guest database introduces your territory to established travelers from day one.
- Home-based operations with no employees at startup create low overhead and work-life balance in vacation markets.
ABF Exclusive Insights
Business Model Clarity: This is a franchise to build a vacation rental property management company. You do NOT need to own vacation properties. You recruit homeowners who want their properties professionally managed, then use Casiola’s systems to maximize their rental revenue while earning management fees. Think of it as building a real estate services business in vacation destinations.
Market Analysis: The vacation rental market continues growing as travelers choose private accommodations over traditional hotels. Homeowners increasingly seek professional management to maximize rental income without the hassle of self-management. Casiola franchisees fill this gap — providing property owners with revenue optimization, guest handling, and operational oversight.
Competitive Advantage: Independent property managers struggle with technology, marketing reach, and operational efficiency. Casiola’s proprietary tech stack — including “intelligence layer apps” and dynamic pricing across all booking platforms — creates advantages that independents cannot match. Partnerships with top OTA listing sites expand booking reach, while shared services eliminate the need to build accounting, guest relations, and marketing infrastructure from scratch.
Training at the Casiola Campus
- Two-week immersive training at Casiola Campus in Orlando covers operations, technology, culture, and business development.
- Proprietary software and “intelligence layer apps” automate reservations, pricing, and guest communication.
- Shared services for guest relations, accounting, marketing, IT, and backend support — optional customer service support available.
- Owner-acquisition platform and business development processes help you grow property inventory faster.
- Access to extensive knowledge base and dedicated support team after training completion.
Who Are We Looking For?
In addition to meeting the financial requirements, we are seeking franchise owners who are passionate about developing their business with us.
- Personable with excellent interpersonal skills
- Relationship cultivators who effortlessly establish and strengthen bonds
- Living in and actively involved with the local community they operate in
- Aligned with the Casiola brand, vision, values and business model
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for Casiola
- Looking to book a vacation rental — this is a business opportunity, not a booking site
- Expecting passive income without actively recruiting property owners
- Uncomfortable with sales and relationship building to grow property inventory
- Less than $50,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: 30–90 days from signing to launch
- Total Investment: $64,500 – $100,750
- Franchise Fee: $35,000
- Royalty: 4.9%
- Minimum Liquid Capital: $50,000 — required for consideration
- VetFran Member: Yes
- Financing available through preferred lending partners
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. How long does it take to get up and running?
A. Once you’ve signed the franchise agreement, it should take between 30 and 90 days to get up and running. During the initial two-week training period, you’ll gain the knowledge and skills necessary to launch your vacation rental business under the Casiola brand. Completing this training promptly will enable you to start your venture more quickly.
Q. What business does a Casiola franchisee actually operate?
A. You build a vacation rental property management company. You recruit homeowners with short-term rental properties and manage those properties for management fees — handling bookings, guest relations, pricing, and operations using Casiola’s systems.
Q. Do I need to own vacation rental properties to start a Casiola franchise?
A. No. You manage properties owned by others. Your business is recruiting homeowners who want professional management, then using Casiola’s technology and support to maximize their rental revenue.
Q. Do I need vacation rental experience to own a Casiola franchise?
A. No. Casiola’s training, technology, and shared services prepare you to operate without prior industry experience. Existing vacation rental managers can also convert their businesses to the Casiola system.
Q. How do Casiola franchisees get bookings for properties they manage?
A. Casiola’s partnerships with top OTA platforms (Airbnb, VRBO, etc.) maximize booking reach. Dynamic pricing optimizes rates daily across all platforms, and access to 10 years of Casiola guest data introduces established travelers to your territory.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $50,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Casiola.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Discover Dennis’ favorite thing about vacation rentals and how he got started in the industry
Why Casiola Vacation Homes Franchise
Working with Casiola tripled my results. Being able to focus on the day-to-day while relying on Casiola software and marketing allowed us to develop our market far quicker than expected.