America’s Best Franchises (ABF) Brand Insight —
FACE FOUNDRIE’s model is built on repeat revenue, not one-time visits. Three streams — efficient 20-to-50-minute services, recurring memberships, and proprietary product sales — compound into predictable income, which is why 90% of franchisees expand to multiple units. Founded by an operator who already built and scaled a retail brand, the concept pairs an aspirational category with disciplined unit economics, and that combination is its real draw.
At a Glance
- Liquid Capital Required: $250,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator; semi-passive with a 20% operating partner
- Location Type: Retail facial bar, 1,400–1,800 sq ft
- Time Commitment: Full-time
- Experience Required: Business ownership or management background
About FACE FOUNDRIÉ
FACE FOUNDRIE was founded in 2019 by Michele Henry, who previously built the retail brand PRIMP to $25M across eight locations. The concept is a modern facial bar delivering affordable, efficient skincare in a curated, inclusive space.
Since franchising in 2021, the brand has opened 70-plus locations with 120-plus more awarded, generating roughly $50M in annual system-wide revenue. Services run 20 to 50 minutes and span facials, lashes, brows, and waxing, supported by six proprietary products.
Why Own a FACE FOUNDRIE Franchise?
- Generate income from three streams: efficient services, recurring memberships, and proprietary product sales.
- Enter the $247B professional beauty market with an aspirational, repeat-visit concept clients love.
- Build recurring revenue through memberships that drive loyalty and predictable monthly income.
- Join a brand where 90% of franchisees expand to own multiple units.
- Operate efficient 20-to-50-minute services designed for busy clients and high throughput.
Why This Opportunity, Why Now
ABF Market Analysis —
The professional beauty services market reached $247B in 2023 and is forecast to exceed $395B by 2030, growing roughly 7% a year. Within it, skincare is shifting decisively toward efficient, affordable, membership-based concepts and away from the costly traditional spas that no longer fit busy modern lifestyles. FACE FOUNDRIE sits squarely in that shift, offering quick, accessible facials at price points that drove repeat visits and more than 30,000 services booked every month across its system through its app.
ABF Timing Insight —
Self-care spending continues to climb, with women spending an average of $3,756 a year on beauty services, and demand for convenient, results-driven skincare is rising fastest in this segment. For an owner-operator entering now, the brand is still in active expansion with open territory available, meaning early multi-unit developers can claim strong markets before the category’s leading affordable-facial concept fills them in for good.
Training & Support
- Initial training covers 54 classroom hours plus 64 hands-on hours for the full opening team.
- Training is included for the owner-operator, salon manager, and two estheticians at no extra charge.
- A dedicated project manager guides site selection, lease negotiation, and the full build-out process.
- In-house creative, digital, and marketing teams provide playbooks and ongoing omnichannel campaign support.
- Specialists in operations, training, and marketing provide continuous support throughout the franchise agreement.
Our Ideal Franchisee Candidate
- Hands-on owner-operator, not absentee
- Small business or franchising experience
- Strong operations and team builder
- Drawn to the beauty and wellness space
- Meets the liquidity and net-worth bar
Who Is Not A Good Fit
FACE FOUNDRIE is not built for a fully absentee investor; the model requires a hands-on owner-operator, or an operating partner holding at least 20% ownership. It is also not a fit for someone undercapitalized for a retail build-out, or a candidate who wants a low-touch business without team-building, since success depends on hiring, training, and leading an in-location staff. Those expecting passive income from day one should look elsewhere.
Frequently Asked Questions
Q: What are the revenue streams?
A: Three — services (facials, lashes, brows, waxing), recurring memberships, and proprietary product sales. The mix is designed to drive repeat visits and predictable monthly income rather than rely on one-time appointments.
Q: Do I have to run it myself?
A: The model is owner-operator. Semi-passive ownership is possible, but it requires a designated operating partner with at least 20% ownership or relevant franchise build-out experience.
Q: What does a location look like?
A: A modern facial bar of roughly 1,400 to 1,800 square feet in a high-visibility, high-traffic area, with esthetic beds and a calming, curated environment.
Q: Do I need beauty industry experience?
A: No. A background in small business ownership, franchising, or entrepreneurship is the foundation, with operations and team-building skills being most valuable. Beauty experience is a plus, not a requirement.
Q: How much support is there for opening?
A: A dedicated project manager handles site selection, lease negotiation, and build-out, and training covers the owner plus the opening team at no additional cost.
Next Steps
If you are drawn to a fast-growing beauty brand, three recurring revenue streams, a membership-driven model, strong unit economics, and open territory still available, FACE FOUNDRIE is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for FACE FOUNDRIE.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.