Heights Wellness Retreat is the evolution of Massage Heights, a brand founded in 2004 that grew from one San Antonio location to 100+ retreats nationwide. The 2025 rebrand introduces touchless therapies — cryotherapy, red light therapy, lymphatic drainage, salt therapy, and guided meditation — alongside the proven massage and skincare services. This creates the only wellness franchise combining hands-on and hands-free therapies in a single membership-based model.
At a Glance
Minimum Liquid Capital Required: $200,000
Ownership Model: Owner-operator or semi-absentee
Location Type: Retail spa (buildout required)
Time Commitment: Full-time during launch; semi-absentee possible once established
Experience Required: None in spa/wellness; sales, retail, or management background preferred
Top 5 Reasons to Invest
- $1M+ average unit volume with 70% recurring membership revenue
- Only franchise combining massage, skincare, AND touchless therapies
- 95% customer retention rate — members stay and pay
- 20 years of franchise system development (as Massage Heights)
- First-mover advantage with rebrand — be first in your market with full concept
Heights Wellness Retreat Franchise
The global wellness market is worth $7 trillion and growing. Consumers increasingly prioritize self-care, recovery, and holistic health. Heights Wellness Retreat captures this demand with a membership model that drives predictable, recurring revenue.
The Evolution:
Massage Heights built a 20-year track record with massage and skincare services. Heights Wellness Retreat expands that foundation by adding touchless wellness therapies that attract new members and create additional revenue streams — all under one roof.
The Membership Model:
Members choose from massage and skincare services, self-guided therapeutic treatments, or premium memberships combining everything. This flexibility creates multiple paths to recurring revenue and broader appeal. Approximately 70% of revenue comes from memberships, creating predictable cash flow.
The Touchless Advantage:
Heights Wellness Retreat is the only franchise combining massage, skincare, AND touchless therapies — cryotherapy, red light therapy, lymphatic drainage, salt therapy, guided meditation, and infrared sauna. Touchless therapies require no licensed therapists, reducing labor dependency while expanding service capacity.
Why Franchise With Heights?
Proven Foundation: 20+ years of franchising experience as Massage Heights. The rebrand builds on systems refined over two decades.
Multiple Revenue Streams: Unlike single-service competitors, Heights generates revenue from massage, skincare, AND touchless therapies.
95% Customer Retention: Members stay. The combination of services creates loyalty driving predictable recurring revenue.
First-Mover Opportunity: Existing Massage Heights locations convert through 2027. New franchisees bring the full concept to virgin markets first.
Privately Held Focus: No shareholder pressure. The company focuses on franchisee success, not quarterly earnings.
ABF Exclusive Insights
Market Timing: The wellness industry is shifting from single-service providers to integrated experiences. Heights is positioned at the front of this wave.
Labor Efficiency: Touchless therapies don’t require licensed massage therapists — reducing staffing pressure while expanding capacity.
Rebrand Advantage: New franchisees open as Heights Wellness Retreat from day one with the full concept before the network fully transitions.
Training and Support
Initial Training: 5 weeks immersive — 3 days virtual, 7 days hands-on at headquarters covering massage, skincare, touchless operations, and business fundamentals.
Pre-Opening Support: Site selection, real estate and permitting guidance, buildout specifications, 3-month “Strong Start” program.
Ongoing Support: Heights University (24/7 online), dedicated Franchise Business Coach, Local Marketing Manager, national campaigns, proprietary technology, staffing partnerships.
Franchise Owners That Thrive
Heights Wellness Retreat seeks entrepreneurs with $1M+ net worth, sales, retail, or management backgrounds, and passion for health and wellness. You’re comfortable executing proven systems and building teams of hourly employees. No spa experience required — dedication and work ethic matter more.
You value being first to market with a differentiated concept. If you’re seeking a membership-based wellness business with multiple revenue streams, 95% retention, and 20 years of franchise system development behind it, Heights offers the combination of innovation and proven infrastructure.
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Are you uncomfortable managing a retail service business with hourly staff?
- Do you lack the capital for a $600K+ buildout investment?
- Are you unwilling to be engaged during the 9-12 month launch process?
- Do you have less than $200,000 in liquid capital or $1,000,000 net worth?
If you answered yes to any of these, this franchise may not be the right fit. Heights Wellness Retreat is a significant investment requiring engaged ownership and strong capitalization.
Investment Readiness Check
- Minimum Liquid Capital: $200,000 — required for consideration
- Net worth of $1,000,000 will be verified during qualification
- Ownership timeline: Expect 9-12 months from signing to grand opening (construction typically 10-12 weeks; timeline driven by real estate and permitting)
- Credit and financial history reviewed during qualification
- Territory availability varies by market
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need spa or wellness experience? A. No. Sales, retail, or management backgrounds preferred. Training covers everything.
Q. What’s different from Massage Heights? A. Heights adds touchless therapies (cryotherapy, red light, salt therapy) to existing massage and skincare — the only franchise combining all under one roof.
Q. How long to open? A. 9-12 months from signing. Construction takes 10-12 weeks; timeline depends on site selection and permitting.
Q. Where do I find staff for my Heights Wellness franchise? A. While franchise owners spearhead their hiring at the local level, they are supported by technology, marketing initiatives and staffing partnerships at the national level. Franchise Business Coaches and Local Marketing Managers also support the development of the hiring strategy in partnership with the local franchise owner.
Next Steps
Complete the form below to request a qualification review and discuss territory availability for Heights Wellness Retreat.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.