America’s Best Franchises (ABF) Brand Insight —
Pilates Addiction is the evolution of Pilates — bridging slow, traditional studios and cardio-heavy concepts that sacrifice form, to deliver deep core work and full-body conditioning in one class. With 290 territories sold in a single year. Its edge is the patented WundaFormer, a single machine that combines reformer, jumpboard, barre, and chair into a flowing 50-minute class with no equipment-switch downtime and a smaller, lower-cost build-out. Backed by Sequel Brands and CEO, Sarah Luna, from Club Pilates and Pure Barre, it pairs a differentiated product with proven boutique-fitness leadership.
At a Glance
- Liquid Capital Required: $100,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Executive model; owner manages a general manager
- Location Type: Boutique studio, not home-based
- Time Commitment: Full-time owner-operator transitioning to executive
- Experience Required: Management or business background; no fitness experience needed
About Pilates Addiction Franchise
Pilates Addiction launched in 2025 in West Hollywood under parent company Sequel Brands. It blends classical Pilates with higher-intensity programming, delivered in a single 50-minute class built around its proprietary WundaFormer equipment rather than a room of separate machines.
CEO Sarah Luna brings 18-plus years in fitness and a decade scaling boutique brands, with leadership roles at Club Pilates, Pure Barre, and Xponential Fitness.
Why Own A Pilates Addiction Franchise?
Signature 50-minute classes — Core+, Max, and Mobility RX — serve clients at every level, alongside a 30-minute intro class called Ignite.
- Enter the growing Pilates market with a differentiated, equipment-led boutique studio concept.
- Use the patented WundaFormer to run seamless 50-minute classes without equipment-switch downtime.
- Keep build-out and rent lower with a single-machine studio and efficient footprint.
- Run an executive model, managing a general manager rather than teaching classes yourself.
- Build on leadership drawn from Club Pilates, Pure Barre, and Xponential Fitness.
Why This Opportunity, Why Now
ABF Market Analysis —
Pilates is one of the fastest-growing low-impact fitness categories, projected to reach roughly $15B by 2028, and it appeals broadly across ages from injury recovery to athletic conditioning. Boutique studios have proven the recurring-membership model works, with brands like Club Pilates and Pure Barre scaling nationally. Pilates Addiction enters this proven category with a single-equipment approach built around the patented WundaFormer, aiming to deliver a premium class experience at a lower build-out cost than multi-apparatus studios require.
ABF Timing Insight —
Pilates Addiction is moving fast, with 290 territories already sold and 120-plus studios scheduled to open in 2026, so prime markets are being claimed now. Early franchisees benefit from reduced franchise fees on additional units and active marketing incentives while the brand scales. For a driven, capitalized entrepreneur who wants in on a high-momentum concept before the best territories are gone, the time to start the conversation is now.
Training & Support
When you open a Pilates Addiction studio, you’re never figuring it out alone. We build owners up in every area that moves the business — sales, staffing, educator certification, client experience, marketing, and business development.
It starts with immersive, hands-on training, then continues with field coaching that grows right alongside your studio.
- A comprehensive program covering P&L review, sales, marketing, education, and general operations.
- Training is delivered both in person and through the brand’s online university.
- Real estate support includes market analysis, demographic research, and site evaluation.
- Construction support provides architectural guidance and access to approved equipment vendors.
- Integrated business systems handle scheduling, point-of-sale, reporting, and client management.
Our Ideal Franchisee Candidate
- Strong at team building and management
- Comfortable managing sales and KPIs
- Drawn to an executive ownership model
- Well-capitalized for the investment
- Follows and implements a proven process
Who Is Not A Good Fit
Pilates Addiction is not a fit for someone who needs a long, proven track record or published earnings before investing; as a 2025 brand with a young footprint, it suits a builder comfortable being early. It is also not right for an undercapitalized buyer, given the studio build-out and capital requirements, or for someone wanting a hands-off investment, since early-stage owners are closely involved in construction, launch, and managing the studio’s general manager.
Frequently Asked Questions
Q: What is the WundaFormer?
A: A patented machine exclusive to Pilates Addiction that combines a reformer, jumpboard, ballet barre, and Wunda Chair into one platform. It enables a continuous 50-minute class with no equipment-switch downtime and a smaller studio footprint.
Q: Who is behind the brand?
A: Pilates Addiction is part of parent company Sequel Brands and is led by CEO Sarah Luna, whose experience spans Club Pilates, Pure Barre, and Xponential Fitness — a leadership team drawn from category-leading boutique fitness brands.
Q: Do I need fitness experience?
A: No. Industry experience helps but is not required. The brand looks for team-building, management, and sales ability, and provides full training on its class formats and operations.
Q: How much time does it take to run?
A: Early on, the owner handles construction, permitting, and lease work, then hires a general manager to run daily operations. After opening, the owner’s role shifts to managing the GM, setting KPIs, and overseeing budgets.
Q: How do studios make money?
A: Primarily through recurring monthly memberships, supplemented by drop-in classes, private sessions, and retail. The membership model is designed for predictable, recurring revenue.
Next Steps
If you are drawn to a growing Pilates market, a differentiated single-equipment studio, an executive ownership model, experienced boutique-fitness leadership, and early-entry positioning, Pilates Addiction is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for Pilates Addiction.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.