Goosehead Insurance, headquartered in Texas, has established a distinct position by offering a franchise model that integrates cutting-edge technology, an extensive network of insurance providers, and a dedication to delivering tailored services to clients.
Own A Goosehead Insurance Franchise
Founded in 2003 by Robyn and Mark Jones in Texas, Goosehead Insurance redefines insurance with choice and technology. They aimed to provide clients with more choices and transparent pricing, shifting the focus from insurance companies to the client’s needs. Goosehead grew by offering a wide range of options by shopping the market, educating clients, and helping them select the right protection.
Goosehead has since grown into a national leader by following one simple principle: putting the client at the center of our universe and building the business around them. We provide a wide array of options by shopping the market on our clients’ behalf, educating them, and helping them select the right protection with the right insurance carrier at the best value.
Goosehead’s model empowers agents with over 150 carriers and cutting-edge tech, earning Entrepreneur’s Franchise 500 ranking. Its service team handles renewals, freeing franchisees to focus on sales. We build stronger communities by securing homes and businesses.
Why Franchise With Goosehead?
With the market’s best insurance companies at their fingertips, our agents can recommend the best coverage and price in the market for their clients.
- Broad Carrier Access: Partner with over 150 top-tier insurance carriers to offer clients tailored home, auto, and personal lines policies, ensuring unmatched choice and flexibility.
- Recurring Revenue Stream: Generate consistent income through policy renewals and subscription-based services, supported by Goosehead’s dedicated service team handling ongoing client needs.
- Advanced Technology Suite: Leverage proprietary tools like Aviator and Digital Agent to shop 150+ carriers and deliver real-time quotes, closing deals faster.
- Low-Overhead Operations: Run a lean agency with minimal physical assets, reducing startup costs and boosting profitability with a home-based or small-office model.
- Resilient Market Growth: Thrive in a stable $1.8 trillion insurance industry, capitalizing on steady demand for personal lines and innovative solutions.
- Robust Franchise Support: Access comprehensive training, back-office services, and ongoing coaching to scale your agency with confidence and efficiency.
Training and Support
We have a dedicated back-office support team that works tirelessly behind the scenes to help our franchise owners manage their businesses efficiently and effectively. Our team includes experienced professionals who specialize in areas like underwriting, claims processing, policy administration, and finance.
- Sales Excellence Program: Master proven sales techniques through a 2-week intensive, equipping you to close deals with confidence and build lasting client relationships.
- Tech Proficiency Training: Gain expertise in Aviator, Digital Agent, and Salesforce analytics dashboards to shop carriers and track conversions in real time.
- Referral Partner Expertise: Learn to use the Referral Partner Search Tool to identify ideal partners, boosting lead generation with strategic alliances.
- Marketing Strategy Mastery: Develop bold, localized campaigns using Goosehead’s proven tactics to attract clients and grow your agency’s presence.
- Staffing and HR Skills: Receive guidance on hiring, training, and managing teams, ensuring compliance and fostering a productive agency culture.
- Ongoing Expert Coaching: Access webinars, one-on-one sessions, and regional experts, plus back-office support for renewals, to sustain long-term success.
Who Are We Looking For?
Goosehead Insurance seeks ambitious entrepreneurs driven to build thriving insurance agencies through client relationships and community engagement. You’re a resilient, sales-savvy leader eager to leverage cutting-edge technology like Aviator and Digital Agent to offer competitive policies. No insurance experience is needed—our comprehensive training ensures you excel in a dynamic market.
You thrive on forging strong local connections, much like franchisees who succeed by embedding themselves in their communities. With a commitment to personalized service and the tenacity to overcome competitive challenges, you’re poised to create a lasting legacy with Goosehead.
FAQ’s
Q. Do I hire my own staff and how many do I need?
A. Yes, as a business owner, you have the freedom to hire your own staff. Goosehead offers resources and assistance to help you find the right talent for your agency if you need help. We recommend that you take the first year to solely focus on growing your book of business before thinking about hiring staff.
Q. Do you offer commercial options?
A. Yes, Goosehead agents can insure commercial risks. However, the primary goal is to become the largest distributor of personal lines insurance, with a strong focus on Home and Auto insurance. While we do provide a life and commercial portfolio, this is subject to specific qualification metrics. Our experienced team can help guide you through our options, tailored to your interests and specific geographical areas.
Q. Tell me more about Robyn Jones?
A. Robyn Jones transformed a personal challenge into a billion-dollar business. In 2003, she launched a small property and casualty insurance agency, an ambitious move that would grow into Goosehead Insurance.
By 2024, Goosehead Insurance had become a market leader, with over 1,000 franchises and $315 million in revenue.
Robyn Jones Net Worth
As of 2025, Robyn Jones’s net worth is estimated at $1.2 billion. She and her husband own more than a third of Goosehead Insurance, the primary driver of their fortune. The company’s strong performance since going public in 2018 has significantly boosted their wealth.
