America’s Best Franchises (ABF) Brand Insight —
Closet companies sell closets. Kitchen Wise sells the whole house — pantries, garages, laundry rooms, home offices, basements — which means one customer can be sold again and again as they work through the rooms. The business runs from home with one or two technicians and no showroom. Average job sizes run about $5,170 for a closet and $2,666 for a kitchen, so revenue comes from job volume rather than a handful of large installations.
At a Glance
- Liquid Capital Required: $50,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator or semi-absentee
- Location Type: Home-based; no showroom or retail space required
- Time Commitment: Full-time, or manager-run
- Experience Required: None in construction, design, or organization
About Kitchen Wise & Closet Wise
Kitchen Wise and Closet Wise launched in 2017 and began franchising in 2019. The brand is part of Premium Service Brands, a Charlottesville, Virginia franchisor whose portfolio includes several concepts that appear regularly on the Entrepreneur Franchise 500. Franchisees operate from home in protected territories.
Owners design and install custom organization systems throughout the home — kitchens, pantries, closets, garages, laundry rooms, bathrooms, home offices, basements and more. Item 19 reports average unit volume of $568,121. Territories are protected and the brand is registered in 44 states.
Why Own a Kitchen Wise & Closet Wise Franchise?
- Home-based with one or two technicians to start — no showroom, no retail lease, low overhead.
- Ten room types to sell, so a satisfied customer becomes a repeat customer rather than a one-time job.
- Item 19 reports average unit volume of $568,121, built on job volume rather than a few large installations.
- Solutions at every price point, unlike competitors focused only on luxury custom work, which widens the buyer pool.
- No construction or design experience required; training covers estimating, sales, production and capacity planning.
Why This Opportunity, Why Now
ABF Market Analysis —
Home organization has moved from a luxury purchase to a mainstream one. Kitchen organization alone represents roughly $140 billion in annual spending, with closet organization adding about $63 billion. Most of the competition in the category is either a national luxury brand priced beyond the average household or a local carpenter with no system behind him. A franchise offering solutions at every price point sits in the middle of that, which is where most of the volume actually is.
ABF Timing Insight —
Kitchen Wise and Closet Wise began franchising in 2019 and remains early in its rollout, which means territory selection is wide open across 44 registered states. Premium Service Brands supplies the infrastructure — a national contact center, quarterly marketing playbooks, a launch coach and national vendor partnerships — so an owner is entering a young brand with an established franchisor behind it. The map is largely unclaimed right now.
Training & Support
- A week of online onboarding covers business setup, administration, and sales and hiring simulations before formal training begins.
- Two weeks of virtual coursework cover marketing, lead generation, financial management and operations, broken into actionable steps.
- A week of classroom training at the Charlottesville, Virginia headquarters covers leadership, sales and recruitment role-play, and KPI planning.
- A business coach visits your location before opening to verify hardware, software and processes are in place.
- A Launch Coach supports you through opening, then an ongoing Business Coach handles growth, with a national contact center taking inbound calls.
Who Are We Looking For
- Strong at building relationships with homeowners
- Comfortable managing a small technician team
- Solid business sense for pricing and scheduling
- Driven to grow beyond the first truck
- Customer service oriented in every interaction
Who Is Not A Good Fit
- Cannot document at least $50,000 in liquid capital
- Uncomfortable quoting jobs and selling in a customer’s home
- Unwilling to hire and manage installation technicians
- Expects leads to arrive without local marketing effort
- Wants a business that runs without owner involvement from day one
Frequently Asked Questions
Q: Do I need construction or design experience?
A: No. Training covers estimating, sales, production and capacity planning. Owners come from business backgrounds rather than the trades.
Q: Do I need a showroom or retail space?
A: No. The business is home-based. Some owners choose an office or storage space, but neither is required to open.
Q: How many employees will I need?
A: One to two technicians to start. Owners add trucks and team members as demand grows.
Q: What rooms do you organize?
A: Kitchens, pantries, closets, garages, laundry rooms, bathrooms, home offices, basements, playrooms and home gyms.
Q: Can this be run semi-absentee?
A: Yes. A semi-absentee model is available with a manager in place, though most owners are hands-on while the business establishes.
Next Steps
If you are drawn to a home-based business with no showroom, ten room types to sell to the same customer, low overhead, and an established franchisor behind an early-stage brand, Kitchen Wise & Closet Wise is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.