America’s Best Franchises (ABF) Brand Insight —
1+1 Cares operates as a referral agency that matches families with independent non-medical caregivers rather than employing caregivers directly. The model relies on centralized corporate infrastructure for recruiting, vetting, scheduling, and billing, allowing franchisees to focus primarily on building referral relationships. This structure differentiates it from traditional senior care agencies that carry higher staffing and overhead costs.
At a Glance – Eligibility Snapshot
- Liquid Capital Required: $50,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator or semi-absentee
- Location Type: Home-based
- Time Commitment: Full-time preferred
- Experience Required: Sales experience preferred; home care industry experience helpful but not required
About 1+1 Cares
1+1 Cares was founded in 2007 by Matt Mukoyama after he experienced difficulty finding suitable care for his grandmother. The company began as a resource connecting families with non-medical in-home caregivers and later expanded through co-founder Ray.
The brand launched its franchise system in 2025 and currently has multiple active territories. Franchisees operate from home and focus on referral development while the corporate team handles caregiver recruiting, vetting, scheduling, and billing administration.
Why Own a 1+1 Cares Franchise?
- Referral agency model that matches families with independent non-medical caregivers.
- Centralized corporate support for caregiver recruiting, background checks, scheduling, and billing.
- Home-based operation with no office, warehouse, or large staff requirements.
- Franchisee time primarily spent on sales and referral relationship development.
- Lower overhead structure compared with traditional senior care agencies that employ caregivers.
Why This Opportunity, Why Now
ABF Market Analysis —
Families increasingly seek non-medical in-home support for aging relatives and individuals with disabilities. Traditional agencies often carry higher costs due to employed staff and facility overhead. Referral models that connect families with independent caregivers can offer more flexible and lower-cost options while still providing structured matching and support.
ABF Timing Insight —
1+1 Cares’ centralized infrastructure allows franchisees to enter the category focused on relationship-driven sales rather than daily care operations. With active territories now operating and additional agreements in process, the model is moving beyond its initial company-owned phase into broader franchise deployment.
Training & Support
Training & Support- Remote study and interactive pre-training of approximately 40 hours covering culture, concept, and expectations.
- Initial training program of about five days covering setup, sales, marketing, technology, and referral source development.
- Corporate handling of caregiver recruiting, vetting, insurance requirements, scheduling, and client billing.
- National website and marketing support along with territorial analysis tools.
- Ongoing operational guidance and access to franchise systems for client matching and relationship management.
Who Are We Looking For
- Sales-oriented operators comfortable with referral development
- Ability to build relationships with families and referral sources
- Self-motivated and organized in managing a sales pipeline
- Interest in the senior and home care category
- Willingness to follow franchise systems and processes
Who Is Not a Good Fit
- Candidates seeking a fully passive investment with no sales activity
- Operators who prefer hands-on caregiving or clinical work
- Those unwilling to focus on ongoing referral relationship building
- Individuals who cannot meet the liquid capital requirement with personal funds
- Prospects looking for a staffed retail or facility-based model
Frequently Asked Questions
Q: What makes this franchise different?
The referral agency structure with centralized corporate support for recruiting, scheduling, and billing, allowing the franchisee to focus on sales and relationships.
Q: Who is the ideal owner?
A sales-oriented professional who can develop referral relationships with families and sources. Prior home care experience is helpful but not required.
Q: Is this executive or owner-operator?
Primarily owner-operator focused on referral development. Semi-absentee structures are possible given the centralized support model.
Q: Why is this category growing?
Rising demand for non-medical in-home care as families look for affordable options outside traditional agency models with higher overhead.
Q: What training and support is provided?
Remote pre-training, five-day initial training, corporate handling of caregiver operations and billing, plus marketing and territorial tools.
Q: What does the first 90 days typically look like?
Training completion, setup of referral outreach, initial relationship building with families and sources, and early client matching activity.
Q: How do I learn more or determine if I qualify?
Complete the inquiry form to connect with the franchise development team regarding territory availability and qualification.
Next Steps
If you are drawn to a home-based referral model for non-medical care, centralized corporate support for operations and billing, and a focus on sales and relationship development in the senior care category, 1+1 Cares is worth a direct conversation. We recommend reviewing the Franchise Disclosure Document and speaking with existing owners as part of your due diligence. Complete the form below to request a qualification review and discuss territory availability for 1+1 Cares.
This profile represents general franchise information based on publicly available data and franchisor disclosures. Actual financial results, territory availability, and investment requirements vary and should be confirmed through the Franchise Disclosure Document (FDD) and direct conversations with the franchisor.