Assisted Living Locators is a home-based franchise helping families find assisted living facilities, senior housing, and care services. Founded in 2003 by registered nurse Angela Olea, the brand pioneered the senior care placement franchise model. Services are free to families — assisted living facilities pay referral fees when clients move in. With 150+ locations, Assisted Living Locators operates in the $83 billion senior care placement industry.
At a Glance
- Liquid Capital Required: $50,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator
- Location Type: Home-based
- Time Commitment: Full-time
- Experience Required: None; nursing or healthcare background not required
Top 5 Reasons to Invest
- Pioneered senior placement franchise model in 2003
- Free service to families — facilities pay you
- Home-based with no employees required
- 10,000 Americans turn 65 daily
- Entrepreneur Top 500 five consecutive years
About Assisted Living Locators
Assisted Living Locators launched in 2003 when founder Angela Olea, a registered nurse, saw families struggling to navigate senior care options. She created a placement service that charges facilities — not families — eliminating financial barriers for clients during a stressful time. The brand began franchising in 2006 and has grown to 150+ locations.
Franchisees serve as local senior care advisors, helping families evaluate options for in-home care, assisted living, memory care, and independent living communities. The proprietary ALL-IN™ technology platform manages client relationships, facility databases, and business operations. Ninety-five percent of franchisees operate from home with no employees.
Why Franchise With Assisted Living Locators?
- Revenue model where facilities pay you — families receive your services at no cost, removing sales friction.
- Home-based operations with no office lease, no inventory, and no employees required to launch.
- Quick Start System introduces you to 50 care facilities in your territory within weeks of training.
- ALL-IN™ technology platform provides CRM, invoicing, reporting, and centralized national database access.
- Protected territories ensure franchisees support each other rather than compete for the same clients.
ABF Exclusive Insights
Market Analysis: The U.S. senior care placement industry is valued at $83 billion with projected 5.3% CAGR through 2027. Over 10,000 Americans turn 65 every day, and by 2050, 22% of the population will be 65 or older. Longer lifespans and aging Baby Boomers are driving sustained demand for senior housing guidance. There are 50,000+ senior living properties in the U.S. — families need help navigating options.
Competitive Advantage: Assisted Living Locators pioneered the franchise model for senior placement, establishing systems and facility relationships since 2003. The free-to-families model removes the primary objection in sales conversations. Unlike competitors focused only on in-home care, Assisted Living Locators offers both in-home and out-of-home placement options, expanding the addressable market per client.
ABF Timing Insight: The senior population growth is not speculative — it’s demographic reality. Assisted Living Locators has earned Entrepreneur Top 500 recognition for five consecutive years and Inc. 5000 ranking. For investors seeking a purpose-driven, home-based business in a growing market with a proven 20-year track record, the timing aligns with favorable demographics.
Training & Support
- Five-day intensive training at Scottsdale headquarters covers operations, sales, facility relationships, and technology systems.
- Quick Start System provides pre-written facility recruiting letters to connect with 50 local care providers immediately.
- Eight-week coaching program with dedicated coach guides strategic launch, marketing setup, and early client acquisition.
- ALL-IN™ platform includes CRM, client tracking, invoicing, business intelligence, and national franchise database access.
- Ongoing support through phone consultations, group meetings, and access to corporate social worker and nurse experts.
Franchise Owners That Thrive
- Compassionate individuals who connect with families during difficult transitions
- Strong communicators comfortable building referral relationships
- Self-starters who manage their schedule and client load independently
- Networkers who engage with healthcare providers, attorneys, and senior communities
- Service-oriented people seeking meaningful work helping others
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking passive ownership — this requires direct client interaction and relationship building
- Uncomfortable with consultative sales or networking for referrals
- Expecting immediate income — portfolio of referral sources takes time to build
- Less than $50,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: Open immediately after completing 5-day training
- Minimum Net Worth: $100,000 verified during qualification
- Minimum Liquid Capital: $50,000 — required for consideration
- Territory availability and financing readiness confirmed before approval
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need nursing or healthcare experience?
A. No. Assisted Living Locators is not a healthcare provider. You help families find care options — you don’t provide medical services.
Q. How do I get paid if families don’t pay for services?
A. Assisted living facilities pay referral fees when your clients choose their community. Families receive your guidance at no cost.
Q. Can I run this business from home?
A. Yes. Ninety-five percent of franchisees operate from home with no office lease and no employees.
Q. How quickly can I start after signing?
A. You can begin working immediately after completing the 5-day training program. The Quick Start System connects you with 50 facilities in weeks.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $50,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Assisted Living Locators.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.