Build a thriving senior care business with HomeWell Care Services, a nationally recognized home care franchise with 70+ owners across 100+ U.S. territories. Founded in 1996 and franchising since 2003, HomeWell provides comprehensive training, innovative technology, and personalized support to help franchise owners make an impact in their communities!
HomeWell Care Services Top 5 Reasons to Invest:
- $1.6M average revenue for established franchisees (top performers exceed $15M)
- Highly scalable model — grow as large as you want
- Top 25% franchisee satisfaction ranking from Franchise Business Review
- Proprietary all-in-one management software platform
- VetFran member with investment from $54,400-$234,900
HomeWell Care Franchise
HomeWell Care Services launched in 1996 and began franchising in 2003 with a mission to empower entrepreneurs to improve access to home care in their communities. Today, over 70 franchise owners represent more than 100 territories across the United States, delivering compassionate care that helps seniors and homebound individuals remain in the space they call home.
The brand has earned consistent recognition on the Entrepreneur Franchise 500, Inc. 500, and Franchise Business Review’s list of Top Franchises. HomeWell serves older adults, those with different abilities, and otherwise homebound individuals through personalized care plans that address each client’s unique needs.
The senior care market presents extraordinary opportunity. Through 2030, over 10,000 Americans turn 65 every day. Currently 40% of adults 65+ need assistance with daily living activities, driving an estimated $522 billion annually spent by family and friends providing informal care. HomeWell franchisees tap into this demand with a proven, scalable business model.
Why Franchise With HomeWell?
- Strong Unit Economics: Average revenue reaches $1.6 million for established franchisees, with top performers exceeding $15 million in gross revenue — higher than industry average.
- Highly Scalable Model: HomeWell is uniquely positioned for growth — build as large a business as you want with corporate support dedicated to helping you expand beyond your largest dreams.
- Exceptional Franchisee Satisfaction: Ranked in top 25% for franchisee satisfaction by Franchise Business Review. 94% of franchisees enjoy operating the business; 96% agree fellow franchisees support the brand.
- Proprietary Technology: All-in-one internet-based management platform allows you to grow your agency, manage caregivers, deliver care, and optimize operations from anywhere.
- Dedicated Business Coaching: Expert franchise consultants provide ongoing support from day one, teaching you how to own and operate an impactful home care business and stay on track toward your goals.
ABF Exclusive Insights
Market Analysis: The senior care industry is experiencing unprecedented growth. Over 10,000 Americans turn 65 daily through 2030, and 40% of adults 65+ already need assistance with daily living activities. Families spend an estimated $522 billion annually on informal care — representing massive demand for professional home care services.
Competitive Advantage: HomeWell’s scalability sets it apart. While some franchises cap growth potential, HomeWell’s corporate team actively supports expansion with technology, coaching, and resources designed for multi-territory development. Franchise Business Review ranks HomeWell in the top 25% for franchisee satisfaction — a Top Franchise three of the past four years.
ABF Investment Tip: The wide investment range ($54,400-$234,900) reflects HomeWell’s flexibility — start lean and scale up, or launch larger from day one. With $1.6M average revenue for established owners and top performers exceeding $15M, the growth ceiling is exceptionally high. VetFran membership makes this accessible to veterans.
Training & Support
HomeWell ensures franchisees launch quickly and effectively with comprehensive training and ongoing support throughout ownership.
- Sales Onboarding Classes: Industry education covering business-to-business sales, coaching, and brand programs tailored to your community’s needs.
- Opening Team Support: Dedicated team guides you through every phase of opening, including qualifying referral sources and developing sales plans around key accounts.
- Learning Management System: Over 100 educational modules available online for you and your staff to access training anytime, covering sales, non-skilled care, and operations.
- Quarterly Community Initiatives: Participate in education health initiatives that position you and your franchise as a thought leader in your local community.
- Ongoing Franchise Services: Support continues throughout ownership with training, coaching, and resources to help your franchise thrive and evolve.
Franchise Owners That Thrive
HomeWell franchisees come from diverse backgrounds — business management, corporate careers, and various industries — united by passion for building impactful businesses. Most start with little to no home care experience and succeed through HomeWell’s comprehensive education and support.
Successful owners are self-starters with business acumen and resilience. They understand that running a home care agency involves management, execution, and perseverance through challenges. HomeWell provides the industry knowledge; franchisees bring drive and willingness to follow proven methods.
The model suits entrepreneurs ready to leave corporate monotony behind with conviction and passion to build something meaningful that empowers employees and makes a difference in others’ lives.
Frequently Asked Questions
Q: How much does it cost to open a HomeWell Care Services franchise? A: Total investment ranges from $54,400 to $234,900 including the $49,500 franchise fee. Royalty is 5% of gross revenue.
Q: What is the revenue potential for a HomeWell franchise? A: Average revenue reaches $1.6 million for established franchisees, with top performers exceeding $15 million in gross revenue.
Q: Do I need healthcare experience to own a HomeWell franchise? A: No. Most franchise owners start with little to no home care experience. HomeWell’s training and support team teaches the ins and outs of the industry while you bring business management skills.
Q: How quickly can I open my HomeWell franchise? A: HomeWell provides dedicated support from Opening Services, Training, and Support teams during initial months to help owners launch quickly and effectively with decreased days to revenue.
Q: What makes HomeWell different from other senior care franchises? A: HomeWell’s scalability allows you to grow as large as you want with dedicated corporate support, proprietary technology, and ongoing coaching designed for expansion.
Q: Does HomeWell offer veteran discounts? A: Yes. HomeWell is a VetFran member offering benefits to qualified veterans entering franchise ownership.
Next Steps
Ready to build a scalable senior care business with a nationally recognized brand? Complete the form below to connect with the HomeWell Care Services franchise development team and explore available territories.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.
I was looking for a franchise that wasn’t cookie cutter and doing things like everyone else. HomeWell has strong brand programs like LEAP (Life Enrichment Activities Program) that really sell people. I have several stories of how this program has changed lives. I was also looking for a team of people that are like family and always willing to help. HomeWell is a great family where everyone helps each other.
The leadership of HomeWell – they’re there for you – 24 hours a day. You can call them, and they’ll get back with you. You’re not alone.