Franchise OPPORTUNITIES

Decorating Den Interiors

Decorating Den Interiors Franchise

Build your interior design empire with proven systems and wholesale buying power. Decorating Den Interiors franchisees lead residential design services with comprehensive training and national brand recognition. Join designers creating beautiful spaces in the established home decorating industry!

Decorating Den Interiors at a Glance:

  • Industry Pioneer: 50+ years proven success in interior design with established brand recognition across US and Canada
  • Home-Based Model: Low overhead operations from home or studio eliminating storefront requirements and inventory costs
  • Wholesale Buying Power: Access 130+ brand-name manufacturers at true wholesale pricing beyond standard trade discounts
  • Comprehensive Training: Complete programs for beginners through experienced designers with ongoing mentorship and coaching
  • Turnkey Marketing: Multi-channel campaigns including national magazines, TV, radio, social media, and professional PR support
  • Accessible Investment: $52,725-$73,400 total investment with $50K liquid capital and veteran discount available

Decorating Den Interiors Franchise Opportunity

Five-Decade Excellence Foundation: Since establishing operations over 50 years ago, Decorating Den Interiors has revolutionized residential interior design by providing comprehensive business systems enabling talented individuals to build profitable design businesses. With franchise partners throughout the United States and Canada, we’ve established ourselves as the premier interior decorating franchise helping homeowners transform spaces through custom design solutions matching personal styles.

Market Leadership Position: Founded on the principle that design passion should translate to business success, Decorating Den Interiors operates in the thriving residential interior design market where homeowners increasingly invest in personalized living spaces. Our proven home-based model leverages wholesale supplier relationships and comprehensive training, providing franchise partners with low overhead operations and unlimited growth potential in protected territories.Decorating Den Interiors Franchise

Why Franchise Decorating Den Interiors?

Our proven business model delivers exceptional results for franchisees while creating beautiful spaces for residential clients.

  • True Wholesale Pricing: Access 130+ brand-name manufacturers at genuine wholesale pricing exceeding standard “to the trade” discounts
  • Home-Based Efficiency: Operate from home or studio eliminating storefront costs and inventory overhead while maintaining professional image
  • Comprehensive Training: Programs meeting every skill level from beginners to experienced designers with ongoing mentorship throughout relationship
  • Turnkey Marketing Systems: National magazine features, TV spots, radio campaigns, social media content creation and professional PR outreach
  • Established Brand Legacy: 50+ years residential design experience providing trusted name and supportive franchise owner community
  • Flexible Business Model: Suitable for career changers, aspiring designers, and experienced professionals seeking proven systems

Success Stories

Long-Term Franchisee Satisfaction: Many established franchise owners praise the robust business model, supportive corporate staff, and extensive resources that enable sustainable design business growth over multiple years.

Supplier Network Advantage: Franchise partners consistently highlight the value of accessing 130+ wholesale suppliers, providing product range and pricing power independent designers cannot achieve individually.

Community Support System: Franchisees appreciate the camaraderie within the franchise network, enabling idea sharing, mutual support, and collaborative problem-solving throughout business operations.

Training & Support

Decorating Den’s comprehensive support system ensures franchisee success from launch through ongoing business growth and expansion.

  • Comprehensive Initial Training: Complete instruction covering design principles, project management, business operations, scheduling, budgeting, and client service
  • Ongoing Education Platform: Continuing education programs, webinars, and coaching keeping skills and business strategies current
  • Marketing & Lead Generation: National campaigns, social media management, and local advertising assistance attracting and retaining clients
  • Dedicated Mentorship: One-on-one coaching from experienced leaders ensuring successful launch and sustained year-over-year growth
  • Graphic Design Support: In-house design team creating custom social media graphics and advertising maintaining polished brand presence
  • National PR Outreach: Professional PR specialist presenting franchise work to leading national and local editors generating media exposure

Decorating Den Franchise Dining Room Decor

ABF Exclusive Insights

Market Analysis: Residential interior design represents growing market as homeowners prioritize personalized living spaces. ABF research shows wholesale buying power creates sustainable competitive advantages over independent designers.

Competitive Advantage: Decorating Den’s 50-year supplier relationships and comprehensive training create client access and business systems independent designers cannot replicate.

ABF Investment Tip: Home-based design businesses provide flexibility and low overhead while established franchise systems accelerate client acquisition versus starting independently.

Who Are We Looking For

Values & Motivation: Decorating Den Interiors seeks entrepreneurial individuals passionate about design and creating beautiful spaces while building sustainable business enterprises. You’re motivated by transforming client visions into reality while achieving financial independence through flexible home-based operations. Formal design education not required – we value creativity, strong communication skills, and coachable attitude over technical credentials.

Fit Indicators: You appreciate proven systems and comprehensive training that accelerate business success. If you’re seeking home-based business model with wholesale buying advantages, established brand recognition, and ongoing support in the residential design industry, Decorating Den Interiors offers the combination of flexibility, training, and supplier access for building profitable design business.

Frequently Asked Questions

Q: Do I need formal design education or experience to succeed? A: No formal education required. Our comprehensive training programs meet you at your skill level, from complete beginners to experienced designers. Success comes from design passion, business discipline, and following proven systems.

Q: How does the wholesale supplier access work? A: Franchisees gain access to 130+ brand-name manufacturers at true wholesale pricing that exceeds standard “to the trade” discounts. This provides product range and margins independent designers cannot achieve.

Q: What does home-based operation mean practically? A: You operate administrative functions from home while meeting clients at their properties for consultations and installations. This eliminates storefront rent and inventory costs while maintaining professional service delivery.

Q: How does Decorating Den Interiors generate leads for franchisees? A: National marketing campaigns including magazine features, TV, radio, social media content distribution, and professional PR outreach. Franchisees also receive local advertising support and lead generation tools.

Q: What ongoing support can franchisees expect? A: Continuous mentorship, ongoing education programs, marketing assistance, graphic design support, supplier relationship management, and peer network access throughout your franchise relationship.

Next Steps

Complete the form below to talk to our franchise development team and to discuss specific details and territory availability for this top franchise brand.


This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.

How We Work
Franchise owners talk about the Decorating Den Business Concept.
Who Is A Decorating Den Interiors Franchisee?

During COVID-19, our corporate staff provided an immense amount of resources and assistance to help us keep our design services in front of clients and prospects, We were provided email marketing, social media posts, direct mail, digital marketing, and other tools for continuing our marketing during the lull and being ready to go as soon as our states permitted more personal contact. We also have had tremendous cooperation from our LIVV Home Collection™ home furnishings suppliers.

Kathy McGroarty

Franchise Owner of the Year, Decorating Den Interiors

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