Baskin-Robbins Franchise

What is a Baskin-Robbins Franchise?

The Baskin-Robbins franchise opportunity offers rewarding potential. Consider the pleasure of being in business for yourself but not by yourself: the security of joining an innovative network with more than 60 years of QSR and franchising experience, and the power of one of the world’s most admired and recognized organizations with over 99% public brand awareness. Come and see what franchising with Baskin-Robbins is all about.

Baskin-Robbins Qualifications

Are you in touch with your ice cream side? At Baskin-Robbins, we have a step-by-step mutual evaluation process to see if we are right for each other. We hand-select franchisees who exemplify the following criteria:

Team player and leader – People who work well with others, openly share and participate, and want to contribute to Baskin-Robbins overall success, but who also understand the importance of day-to-day business operations including finance, marketing, and more.

People person – A prospective franchisee must thoroughly enjoy interacting with the public and understand the power of being involved in their local community, possess strong problem solving skills and truly understand the importance of providing exceptional customer service.

Enthusiastic – People who exhibit a high level of enthusiasm and are self-motivated.

Committed to fun

In addition to these criteria, all prospective franchisees must meet Baskin-Robbins minimum financial requirements, like a net worth of $200,000 and liquid assets of $100,000.

Field & Corporate Support

Baskin-Robbins provides franchisees with a level of support that stands out in the QSR industry. At both the field and corporate levels, we offer franchisees access to a wide range of experts including business and operations professionals, development and construction managers, and training consultants.

Because of our connection to the best practices of more than 5,000 locations worldwide, Baskin-Robbins has proven expertise in providing practical solutions for franchisees. We offer franchisees comprehensive assistance that ranges from assisting you through initial purchasing decisions to providing ongoing, new product training. We provide the information needed to help you grow your business from day one. We provide the tools needed to help you keep your business growing day in and day out.

As a Baskin-Robbins franchisee you’ll receive support, guidance and comprehensive information from experts who stand ready to assist you. Join America’s Favorite Neighborhood Ice Cream Shop!

Baskin-Robbins Franchise Costs and Fees

Year Business Began: 1946

Franchising Since: 1950

Headquarters: Canton, Massachusetts

Estimated Number of Units: 8,040

Franchise Description: The franchisor is Baskin-Robbins Franchising LLC. Baskin-Robbins franchised restaurants sell Baskin-Robbins ice cream, related frozen products as well as other food items and products compatible with its concept.

Training Overview: The initial training program takes a total of 15 days (not including online training). The training program consists of 5 days of Foundations Training conducted in the Dunkin Brands University (DBU) in Braintree, MA and a 5 day Dessert Operations training program conducted at the Dunkin Brands University (DBU) in Braintree, MA. The franchisor also requires a total of 5 days of Restaurant operations training in a designated training Restaurant consisting of instructor demonstrations on how to store, merchandise, serve and package products sold in a Restaurant, followed by student practice serving guests. Some required classes are only offered on the Internet and are referred to as online training. These classes will require approximately 16 hours to complete. This is in addition to the classes listed above. In addition, for franchisees’ first Restaurant, the franchisor may require them to participate for two days in the opening of another Restaurant. Franchisees must attend and require their employees to attend further training as the franchisor may from time to time require.

Territory Granted: The franchisee’s right to operate a Restaurant pursuant to a Franchise Agreement is limited solely to the location set forth in the Franchise Agreement. Franchisees are not granted any minimum territory. Franchisees will not be granted an exclusive territory, and may face competition from other franchisees, from outlets that owned by the franchisor, or from other channels of distribution or competitive brands that the franchisor controls.

Obligations and Restrictions: As a new franchisee of an individual Restaurant, the franchisee may expect to perform a substantial amount of manual labor, especially during the first year of operation. Depending on the sales volume of the Restaurant, the franchisee should expect to work a full shift in the Restaurant every day. If sales and profits are high, franchisees may not be required to do this, but they should not enter into the business unless they are willing and able to meet this requirement. The franchisee’s personal “on-premises” supervision is not required. The on-premises manager must be trained in accordance with training requirements. The on-premises manager should have an ownership interest in the franchisee’s corporation, limited liability company (LLC) or partnership but it is not a requirement. The franchisor requires the franchisee to confine his or her business to the operation of a Restaurant. Franchisees may not conduct any other business or activity at the Restaurant without prior written approval. Franchisees may only offer or sell products approved by the franchisor and must offer for sale the full menu prescribed by the franchisor.

Term of Agreement and Renewal: The length of the franchise term is typically 20 years (except Baskin-Robbins APOD/Express which is typically 5 or 10 years). There is conditional renewal for additional term of 20 years if, and only if, all requirements are met.

Financial Assistance: The franchisor has lending contacts through third party lender(s) which may provide financing for qualified franchisees. The amount of financing and period of repayment varies by program, circumstances, and creditworthiness of the applicant. Dunkin’ Brands has created a limited pool of funds that will be available as financing to existing, qualified Baskin-Robbins franchisees to be used solely for the development of new locations through 2018.

Investment Tables:

Estimated Initial Investment
Name of Fee Low High
Initial Franchise Fee $12,500 $25,000
Real Estate Development $11,000 $125,000
Equipment, Trade Fixtures and Signs $32,000 $127,600
Electronic Cash Register/Retail Technology System $10,950 $13,600
Opening Inventory $5,000 $8,000
Miscellaneous Opening Costs $12,000 $27,000
Licenses, Permits, Fees and Deposits $2,000 $5,500
Uniforms $400 $800
Insurance $3,500 $8,300
Travel and Living Expenses While Training $1,000 $9,000
Marketing Start-Up Fee $3,000 $5,000
Additional Funds for First 3 Months of Operation $0 $50,000
ESTIMATED TOTAL $93,550 $401,800
Other Fees
Type of Fee Amount
Continuing Franchise Fee 5.9% of gross sales.
Continuing Advertising Fee 5.0% of total gross sales.
Franchise Transfer Fee (for a majority interest) $7,500 (or $20,000 if the restaurant is a combo plus the amount listed in the FDD table)
Franchise Transfer Fee (for less than a majority interest) Then-Current Fixed Documentation Fee, which is currently $2,000 per restaurant plus an additional $2,000 for each new transferee.
Franchise Transfer Fee (transfer to spouse or children) Then-Current Fixed Documentation Fee, which is currently $2,000 per restaurant plus an additional $2,000 for each new transferee.
Audit Costs Franchisor’s cost to examine the franchisee’s financial, employment or business records including legal fees and investigative costs.
Immigration Status Review Costs Franchisor’s out-of-pocket costs to hire attorneys or others.
Interest, Late Fees, and Collection Costs Then current late fee or dishonored check fee, and if applicable, interest on unpaid amount at 1.5% per month or highest rate allowed by law.
Indemnification Varies.
SDA Transfer Fee $10,000
SDA Transfer Fee (for less than a majority interest) Then-Current Fixed Documentation Fee, which is currently $2,000 per restaurant plus an additional $2,000 for each new transferee.
SDA Transfer Fee (transfer to spouse or children) Then-Current Fixed Documentation Fee, which is currently $2,000 per restaurant plus an additional $2,000 for each new transferee.
Fixed Document Fee – Transfers Then-Current Fixed Documentation Fee, which is currently $2,000 per restaurant plus an additional $2,000 for each new transferee.
Lease Fees Varies.
Fixed Document Fee – Generally Then-Current Fixed Document Fee, which is currently $2,000
Costs for Tests Used to Approve Additional Supplier(s) Franchisor’s out of pocket and internal costs allocated to this activity, typically $1,000 to $10,000 depending on the complexity of the testing.

The above information has been compiled from the FDD of Baskin Robbins. Year of FDD: 2019.


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