There’s a difference between a complex business and a business that does complexity well. Some business have overly complex business processes that are detrimental to success, whereas others build their success by answering customer’s complex needs. Differentiating between the two can help you spot a potentially successful business venture.
With 8,721,000 possible burger and toppings combinations and more than 1,285,000 shake combinations, Cheeburger Cheeburger rules the roost as the most versatile cheeseburger joint in the country. If you want a salmon burger with peanut butter and pineapple, you can have it — though customers are more likely to go for beef with cheese. Even the most classic burgers, however, are cooked to order. For customers who want a really personalized approach to the perfect diner style meal, there’s nothing better than Cheeburger Cheeburger. Burgers are the mainstay, but there are also salads, wraps, fries, ice cream sundaes, and a range of beverages. You can even offer retail packages of seasonings to take home, along with merchandise like shirts and caps that support the 1950s diner theme.
While the franchises all have a characteristic retro diner look and feel, they’re up to date, with online ordering as an option.
While the appeal of Cheeburger Cheeburger for customers lies in their unique approach to classic comfort food, the appeal for entrepreneurs is in the business model.
Cheeburger Cheeburger has had 27 years of solid and steady growth since they opened their first location in 1986 in Sanibel Island, Florida. Over the years, they’ve perfected their business model and systemized their approach to customized food so that it’s not burdensome for the business to give customers what they want. Systemization often means limited options for products, as you’ll see in other quick-service chains that claim to offer meals the way the customer wants. Ultimately, even if a customer says, “Hold the lettuce,” it’s still the same old burger. Cheeburger Cheeburger, on the other hand, offers so many customizations that it seems as through it would be unmanageable. Experience shows, however, that it’s a successful business model.
While there are many, many options, they’ve been chosen and standardized to make the process for the cook uniform. The menu, the ordering system, and the retro diner flair work together to keep customers entranced while giving workers time to create the custom orders.
Franchisee satisfaction with the Cheeburger Cheeburger franchise is high and the franchisor has been highly reviewed on multiple occasions by the Franchise Business Review. They’ve even received a Top 50 satisfaction award in 2010 and a Top 40 award in 2012. Compared to other food franchises, the franchise fee gives you a lot of resources for your money, from assistance with negotiating a location to support with staffing and marketing.
Veterans also can really benefit from Cheeburger Cheeburger with a 50% reduction in the initial franchise fee. Even if you aren’t a veteran, knowing that the franchisors care about bringing opportunities to those who have served our country should give you ideas about what type of business people are behind the franchise.
Cheeburger Cheeburger’s successful system relies on a simple yet special concept. Because they have systems in place that allow for efficient systemization of complex things, it works.
