America’s Best Franchises (ABF) Brand Insight —
101 Mobility operates in a space that combines genuine market need with strong unit economics. The aging-in-place trend isn’t a fad — it’s a demographic reality that will drive demand for mobility solutions for decades. What separates 101 Mobility from most senior-focused franchises is the B2B layer: VA contracts, ADA compliance work for commercial clients, and referral relationships with healthcare providers create multiple revenue channels beyond direct consumer sales. This is a relationship-driven business with recurring service potential built in.
At a Glance
- Minimum Liquid Capital: $100,000 — liquid capital is cash or cash-equivalent assets available to invest without borrowing
- Ownership Model: Owner-Operator — full-time commitment required
- Location Type: Light industrial space — serves as showroom, office, and warehouse; no retail storefront required
- Time Commitment: Full-time — owner leads sales, team management, and business development
- Experience Required: Field sales experience preferred; mobility or installation experience not required
Top 5 Reasons to Invest
- $20B+ market driven by aging demographics
- VA federal contract opens government revenue channel
- B2B and B2C revenue across multiple customer segments
- 4.8-star rating across 4,200+ customer reviews
- 87% of franchise owners expand their territories
About 101 Mobility
101 Mobility was founded in 2008 in Wilmington, North Carolina, and began franchising in 2010. The brand has grown to 209 franchised locations and 8 company-owned units across the U.S. and Canada, making it one of the largest mobility and accessibility solution providers in North America.
The brand serves seniors, veterans, and individuals with physical disabilities through a broad product portfolio — stairlifts, wheelchair ramps, home elevators, platform lifts, auto lifts, pool and spa lifts, power chairs, and more — supported by expert installation, rental programs, and ongoing maintenance and service.
Why Franchise With 101 Mobility
- A VA Federal Supply Schedule contract gives franchisees direct access to a government-funded customer base that most competitors simply cannot reach.
- The aging-in-place market is structural, not cyclical — 88 million seniors are projected by 2050, and 90% intend to remain in their homes as they age.
- Rental programs, maintenance contracts, and service warranties create recurring revenue streams that extend well beyond the initial product sale.
- Franchisees serve both residential and commercial clients — including ADA compliance work for businesses and institutions — providing meaningful diversification across customer types.
- Veterans receive a $10,000 discount on the franchise fee, reflecting the brand’s deep commitment to those who have served.
ABF Advisory Perspective
ABF Market Analysis —
101 Mobility benefits from one of the most durable demand drivers in franchising — an aging population that is not going away. The combination of consumer sales, VA contracts, and ADA commercial work gives franchisees three distinct revenue channels, which is unusual in this category. The 4.8-star average across thousands of reviews signals strong operational consistency across the system, and an 87% territory expansion rate among existing owners speaks directly to profitability and owner satisfaction.
ABF Timing Insight —
The mobility and accessibility market is in early growth relative to what demographic projections suggest is coming. 101 Mobility has 209 franchised locations — meaningful scale, but well below where this brand is likely to be in a decade. Territory availability today, particularly in secondary markets, represents a genuine first-mover advantage. For candidates with strong sales instincts and a passion for purpose-driven work, the window to secure a prime territory is open now.
Training & Support
- Each new franchisee is paired with a dedicated onboarding partner from day one — guiding territory planning, vendor setup, hiring, and operational readiness before training even begins.
- Two weeks of immersive in-person training covers product installation and certification, business management, financial operations, CRM systems, lead conversion, and sales process development.
- Every franchisee is assigned a Franchise Business Coach post-opening who provides ongoing field support, performance reviews, marketing optimization, and strategic accountability on a continuous basis.
- Established relationships with leading mobility equipment manufacturers give franchisees best-tier product pricing, sample units, and preferred vendor access from the start.
- An annual owner conference, ongoing virtual training, webinars, and an online learning platform ensure franchisees and their teams stay current as products and market conditions evolve.
Franchise Owners That Thrive
- Relationship-builders who excel at B2B networking and referral development
- Sales-driven leaders comfortable managing a small team of 3–4 employees
- Purpose-motivated owners who find meaning in serving seniors and veterans
- Organized operators who can balance field sales with business management
- Veterans seeking a mission-aligned business with a $10,000 fee discount
Who 101 Mobility Is NOT For
- Candidates who cannot meet the $100,000 liquid capital and $400,000 net worth requirements
- Passive investors — 101 Mobility requires full-time owner involvement in sales leadership and team management
- Anyone expecting a home-based operation — franchisees lease light industrial space that functions as a showroom, office, and warehouse
- Those uncomfortable with relationship-based B2B sales and ongoing referral partner cultivation as a core business function
- Visa candidates — 101 Mobility does not currently accept visa-based applicants
Frequently Asked Questions
Who does 101 Mobility serve?
101 Mobility serves three primary customer groups: seniors who want to age in place safely at home, veterans and individuals with physical disabilities who need mobility solutions, and commercial and institutional clients required to meet ADA accessibility standards. This mix of consumer and business clients gives franchisees meaningful revenue diversification across multiple buyer types.
What products and services do franchisees provide?
Franchisees offer a broad portfolio of mobility and accessibility products including stairlifts, wheelchair ramps, platform lifts, home elevators, auto lifts, pool and spa lifts, patient lifts, lift chairs, power chairs, scooters, and more. Beyond product sales, franchisees also provide rentals, professional installation, and ongoing maintenance and service — creating recurring revenue well beyond the initial transaction.
What is the royalty structure?
101 Mobility charges a royalty of 5–7% of revenue, plus a 2% marketing contribution. The royalty rate is tiered, meaning it may decrease as revenue grows — a structure that rewards franchisee performance over time.
Do I need mobility or installation experience?
No. 101 Mobility’s training program covers product knowledge, installation certification, and technical standards. What the brand prioritizes is sales acumen, leadership ability, and a full-time commitment to running the business. Franchisees manage and lead a team of technicians rather than performing all installations personally.
What does the workspace requirement look like?
Franchisees operate out of a light industrial space that serves as a combination showroom, administrative office, and product warehouse. This gives customers the ability to see and experience products firsthand during consultations, which is a meaningful conversion advantage over competitors without physical locations.
What is the VA contract and why does it matter?
101 Mobility holds a Federal Supply Schedule contract with the U.S. Department of Veterans Affairs, which allows franchisees to sell and install mobility products for eligible veterans using VA benefits. This is a significant competitive advantage — most local or independent mobility providers cannot access this channel, giving 101 Mobility franchisees a customer base that competitors simply cannot reach.
Is there a veteran discount?
Yes. 101 Mobility offers a $10,000 discount on the franchise fee for qualifying military veterans — one of the more substantial veteran incentives in the senior services franchise space.
Next Steps
If you are drawn to a purpose-driven business with strong demographic tailwinds, a government-backed customer channel, and real recurring revenue potential, 101 Mobility is worth a direct conversation. Confirm your liquid capital of $100,000 and net worth of $400,000 before submitting. Complete the form below to request a qualification review and discuss territory availability for 101 Mobility.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.