America’s Best Franchises (ABF) Brand Insight —
Most home care franchises sell one service. Amada sells five — non-medical home care, assisted living placement, skilled care, staffing, and veterans benefits navigation — so a family that calls about one need can be served across several. The VA expertise and long-term care insurance claims work are the unusual parts. Both unlock money families did not know they had, which turns a price objection into a placement.
At a Glance
- Liquid Capital Required: $75,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator
- Location Type: Office or co-working space; a business address is required for licensing
- Time Commitment: Full-time
- Experience Required: None in healthcare or senior care
About AMADA Senior Care
Amada Senior Care was founded in 2007 and began franchising in 2012. The system has grown to more than 261 franchised territories plus five company-owned locations, with headquarters in Laguna Woods, California. The brand is registered in every state except Louisiana.
Owners deliver non-medical home care, assisted living placement, skilled care and staffing services, and specialize in helping families access veterans benefits and long-term care insurance. Amada is the exclusive home care provider for NFL Alumni. Territories are custom-built and among the largest in the industry.
Why Own a Amada Senior Care Franchise?
- Five revenue streams across B2B, B2C and B2B2C, so one client relationship can produce several services.
- Item 19 reports 2025 average gross billings of $1,579,000 across the system, with a clear ramp by year.*
- Territories are custom-built and typically far larger than the industry norm of under 300,000 population.
- VA benefits and long-term care insurance expertise help families find funding competitors cannot access.
- No healthcare background required; owners come from sales, real estate, pharmaceuticals and outside the industry.
- Licensing specialists start within 48 hours of signing and handle the state process most owners find daunting.
Why This Opportunity, Why Now
ABF Market Analysis —
The population aged 65 and over is growing faster than any other group, and the overwhelming preference is to age at home rather than move. Home care is also spending families make regardless of the economy — it is a need, not a purchase. What separates operators inside the category is not the caregiving, which is broadly similar everywhere, but whether the agency can help a family pay for it. That is where veterans benefits and long-term care insurance claims work becomes the difference.
ABF Timing Insight —
Amada has been franchising since 2012 with more than 200 territories operating, so the licensing process, caregiver recruiting systems and referral playbooks are well established. Item 19 shows the ramp clearly: average gross billings of $480,711 in year one, $871,992 in year two, and $1,147,193 in year three.* Territory is the practical question, since Amada builds them custom and larger than most, and the map is open in every state but Louisiana.
Training & Support
- Amada University is a five-day intensive at the Laguna Woods, California headquarters covering sales, marketing, finance, human resources and operations.
- Three additional days of field training in your own territory launch sales and recruiting, including caregiver interviews and referral source visits.
- Licensing specialists begin working with you within 48 hours of signing, guiding you through state home care licensing step by step.
- Recruitment and selection systems for hiring caregivers, plus the Care Rewards coaching and incentive program to retain them.
- Monthly training sessions for care and operations staff, along with customized marketing tools and site selection support.
Our Ideal Candidate
- Comfortable building referral relationships with hospitals and discharge planners
- Can recruit, motivate and retain caregivers
- Willing to sell and market actively in the community
- Follows a proven system rather than improvising
- Genuinely wants to serve seniors and their families
Who Is Not A Good Fit
- Cannot document at least $75,000 in liquid capital
- Wants a passive investment without building a team first
- Uncomfortable with state licensing and healthcare regulation
- Unwilling to prospect referral sources face to face
- Expects revenue before caregivers and clients are in place
Frequently Asked Questions
Q: Do I need healthcare experience?
A: No. Owners come from sales, real estate, pharmaceuticals and outside the industry entirely. Amada University covers the operational side of the business.
Q: How long does it take to open?
A: Typically three to six months, depending on your state’s licensing requirements.
Q: What makes the territories different?
A: Amada builds them custom using demographic data, and they are generally much larger than the industry standard of under 300,000 population.
Q: What are the revenue streams?
A: Non-medical home care, assisted living placement, skilled care, staffing services, and veterans benefits navigation. Long-term care insurance claims management supports all of them.
Q: What is involved in getting licensed?
A: Most states require a license for agencies providing personal or companion care in the home, and the process typically covers an application, background checks, and compliance with training, supervision and record-keeping rules. Requirements vary by state, and a few do not require licensure at all. Amada’s licensing specialists begin working with you within 48 hours of signing and guide you through your state’s process step by step.
Q: Do I need an office?
A: Yes. A business address is required for licensing. Most owners start in a co-working space or business center rather than signing a lease.
Next Steps
If you are drawn to a business serving a growing need, five revenue streams from one client base, unusually large territories, and expertise that helps families actually pay for care, Amada Senior Care is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for Amada Senior Care.
*Gross Billings figures are based on unaudited financial information submitted by franchisees operating from January 1, 2024 to December 31, 2025, as published in Item 19 of Amada’s April 20, 2026 Franchise Disclosure Document. Some outlets have earned this amount. Your individual results may differ. There is no assurance you will earn this much. See Item 19 of the April 20, 2026 FDD for a definition of Gross Billings and further information.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Why Choose Amada?
“Everything about the franchise is very buttoned up. They’re very thorough, they have experience in what they’ve done, and they help franchisees get up to speed and get your business off the ground.”
“I researched many different companies when trying to decide which one I wanted to go with. I chose Amada because of who they are and what they stand for.”
“It’s a commitment to being the best. A commitment to the people that we serve. And financially, it’s been the best decision that I’ve ever made in my life.”
“It was eye opening. Amada is so different and, so unique from everybody else, that I was sold instantly and was in the position of thinking… God, I hope they accept me, because I really wanted to be a franchisee with Amada.”
“When you find out who they are, you realize… not only do I have somebody I can trust but, I have someone that’s been there and done that and, knows how to help me be successful.”