Transform your entrepreneurial dreams while building substantial wealth in America’s thriving pool industry. ASP—America’s Swimming Pool Company stands as the nation’s leading pool service franchise with over 100 franchise owners nationwide. Join the movement providing exceptional pool maintenance, repair, and renovation services!
ASP—America’s Swimming Pool Company at a Glance:
- Nation’s leading pool service franchise since 2002, franchising since 2006
- 100+ franchise owners serving 20+ states with proven success
- $15 billion industry with 10 million pools and 50% market opportunity
- Multiple revenue streams: cleaning, repair, renovation, construction services
- Investment range $84,395 to $210,121 with comprehensive support systems
- 30% veteran discount and VetFran program membership recognition
ASP -America’s Swimming Pool Franchise
Since 2002, ASP—America’s Swimming Pool Company has revolutionized the pool service industry by creating comprehensive business models addressing every aspect of pool ownership needs. Originating in Macon, Georgia and franchising since 2006, we’ve grown to over 100 franchise owners serving more than 20 states through proven systems driven by service, excellence, and integrity core values.
Founded on the principle that pool maintenance is essential year-round with 100% of pools requiring ongoing service, ASP combines multiple revenue streams with cutting-edge technology and national buying power advantages. Our franchise model offers the stability and expertise serious entrepreneurs need to succeed in the $15 billion pool industry while making meaningful community impact through enhanced outdoor spaces.
Why Choose America’s Swimming Pool Company?
Our proven multiple revenue stream model delivers exceptional results for franchisees and pool owners.
- Massive Market Opportunity: 10 million pools in America with only 50% using cleaning services creating $15 billion industry with significant untapped potential
- Multiple Revenue Streams: Diversified income through cleaning, repair, renovation, construction, and commercial services maximizing market capture and growth opportunities
- National Buying Power: Access wholesale rates and discounts through established relationships with top pool supply companies unavailable to independent operators
- Proven Technology Systems: Industry-leading CRM software for billing, chemical readings, and automated mobile platforms setting you apart from competition
- Award-Winning Brand Recognition: Consistent ‘Best in Category’ recognition and established referral network driving business growth and customer acquisition
- Comprehensive Training Support: Extensive training with ongoing guidance ensuring confidence in business operations without requiring prior pool industry experience
Success Stories
National Growth Achievement: From startup in Macon, Georgia to 100+ franchise owners across 20+ states demonstrates proven scalability and replicable success model nationwide.
Industry Recognition: Consistent ‘Best in Category’ awards and recognition as #1 Best Pool Maintenance Business by Entrepreneur 500 proving operational excellence and customer satisfaction.
Veteran Success Program: Over 203,000 veterans assisted through VetFran program with 5,600 becoming franchise business owners since 2011, demonstrating commitment to veteran entrepreneurship.
“ASP franchise owners are driven by service, excellence, and integrity. These core values make our pool service franchise an ideal business opportunity for entrepreneurs passionate about providing exceptional services.” – ASP Leadership Team
ABF Exclusive Insights
Market Analysis: $15 billion pool industry with 10 million pools and only 50% market penetration creates unprecedented growth opportunity. ABF research shows pool service demand increases annually with essential year-round maintenance requirements.
Competitive Advantage: ASP’s multiple revenue streams and national buying power create operational efficiencies and profit margins that independent pool service companies cannot match effectively.
ABF Investment Tip: Target territories with high pool density and limited comprehensive service providers for maximum revenue capture across cleaning, repair, renovation, and construction services.
Training & Support
ASP ensures franchisee success from launch through ongoing operations with comprehensive pool service business systems.
- First-Class Training Program: Extensive comprehensive training covering cleaning, repair, renovation, and construction services ensuring confidence without prior industry experience required
- Turnkey Business Systems: Refined methods, integrated communication systems, and automated mobile platforms providing competitive operational advantages
- Technology Training: Complete instruction on industry-leading CRM software for billing, chemical readings, customer management, and business automation systems
- National Buying Power Support: Access to wholesale rates and preferred partnerships with industry leaders providing immediate cost advantages from business launch
- Marketing & Brand Recognition: Leverage ASP’s strong brand recognition, established referral networks, and proven customer acquisition strategies driving consistent growth
- Ongoing Operations Support: Continuous guidance, business development coaching, and access to proven strategies ensuring long-term franchise success and profitability
About Our Owners – Ideal Candidate
ASP seeks motivated entrepreneurs passionate about outdoor lifestyle enhancement while building scalable pool service enterprises. You’re driven by delivering quality service with integrity while creating substantial financial returns through multiple revenue opportunities. Pool industry experience helpful but not required – we value exceptional interpersonal skills, strong work ethic, and commitment to operational excellence.
You appreciate proven systems that generate recurring revenue through essential services and diverse market opportunities. If you’re seeking recession-resistant business opportunities in the essential home services sector, ASP offers the perfect combination of established brand recognition, comprehensive support, and unlimited growth potential.
Frequently Asked Questions
Q: How does ASP’s multiple revenue model work compared to cleaning-only competitors?
A: Our comprehensive approach includes cleaning, repair, renovation, and construction services capturing maximum market share while competitors focus solely on maintenance. This diversification provides stability and higher-ticket service opportunities unavailable to single-service providers.
Q: Do I need pool industry experience to succeed with ASP?
A: Pool background helpful but not required. We provide comprehensive training on all service lines and business systems. Strong interpersonal skills, work ethic, and commitment to following proven operational methods are more valuable than technical experience.
Q: What’s the investment range and ongoing fee structure?
A: Total investment ranges from $84,395 to $210,121 including franchise fees, vehicle outfitting, and initial marketing. Ongoing fees include 5-7% royalty (decreasing with growth), 1% marketing fund, $250 technology fee, and $350 website fee monthly.
Q: How does the national buying power advantage work?
A: ASP’s established relationships with top pool supply companies provide wholesale rates and discounts typically unavailable to independent operators. This immediately improves profit margins and competitive positioning from business launch.
Q: What’s the revenue potential in the pool service industry?
A: The $15 billion industry provides recurring revenue streams with 50%+ of pool owners hiring service companies, plus additional opportunities through repairs, renovations, and equipment sales creating multiple growth avenues.
Next Steps
Ready to make a splash in America’s thriving pool industry? Contact our franchise development team to discuss exclusive territory opportunities and comprehensive pool service systems.
Exclusive ABF readers receive priority territory analysis and detailed market opportunity assessment for their preferred franchise brands.
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This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.
Veteran Franchise Owner Testimonial
ASP Franchise Opportunity
I have been part of the ASP family and system for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard. The growth that we see here in Arizona has been incredible. We have beaten our goals that we set to achieve, and the future is only brighter. We now have four full-time guys running routes and doing repairs. We have grown bigger than many of our competitors in one year that has been in business for over ten years.
After enjoying 19 years of successful and steady growth in my pool service business, I came to a point where it was clear that I needed to partner with a person or entity that could help me with the business processes necessary to continue and even accelerate the growth and profitability of the company. Enter ASP. With the guidance and accountability of my partners at ASP, some significant and positive changes have been made. The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I’ve tripled my total income and I am a better businessman.
I began looking for franchise opportunities while I was still active on duty in the Marine Corps, and looked at every option out there. I wanted an opportunity where I can own my own business while still applying my mechanical skills from being a KC-130 pilot. ASP seemed like the perfect opportunity where I can utilize my skills in the swimming pool industry. We started out operating our small business from a home office and quickly began to outgrow our space. Our business has been going great, so we rented space to house our equipment and vehicles. Now, we have built a showroom in that space to fully display everything we have to offer.
ASP Franchising has provided me with the training I needed, and I always know I have the support from the corporate team. When I started, I would call ASP for assistance at least once a day, and they were always there to help. Now, I call them just to chat since we have built relationships with each other. The ASP team has always been there to help as my business has grown.
Overall, I am impressed with the team at ASP. They have had zero turnover within the company and has made it a priority to grow the support of their team as the franchise system grows.