BODYBAR Pilates is a boutique fitness franchise specializing in reformer-based Pilates classes. Founded in 2011 in Fort Worth, Texas and franchising since 2019, the brand has grown to over 50 studios with 100+ franchise agreements signed. No fitness experience is required to own a studio.
At a Glance
- Liquid Capital Required: $150,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator or semi-absentee
- Location Type: Retail studio (2,100–2,500 sq ft)
- Time Commitment: Full-time or semi-absentee with manager
- Experience Required: None
Top 5 Reasons to Invest
- Reformer Pilates in $12.8B growth market
- 14-reformer studios outpace competitor capacity
- Membership model drives 90%+ retention
- Semi-absentee structure with hired manager
- No fitness industry experience required
BODYBAR Pilates Franchise
Join the Fitness Industry’s Hottest Franchise
BODYBAR Pilates was founded by Steve and Laurie Gatlin, who opened the first studio in Dallas-Fort Worth in 2012. Kamille and Matt McCollum partnered with the founders in 2019 to develop the national franchise system, bringing structured operations, training, and support infrastructure.
The brand focuses on reformer-based group classes — a higher-intensity format than mat Pilates — delivered in clean, modern studios designed for community connection. With over 9 million Americans practicing Pilates and boutique fitness leading wellness industry growth, BODYBAR positions franchisees in an expanding market segment.
Why Franchise With BODYBAR Pilates?
Join the boutique fitness surge with BODYBAR Pilates, where thriving studios deliver high-energy, community-driven workouts. Our profitable locations are booked solid, fueled by soaring demand. Backed by a proven model and a sizzling fitness market, you’ll build a vibrant business that transforms lives and thrives.
- 14-reformer capacity advantage — Most competitors fit 12 reformers per studio. BODYBAR’s layout serves more members per class, increasing revenue potential from the same real estate footprint.
- Membership-driven retention — 90%+ retention rate creates predictable recurring revenue. The model emphasizes community and results that keep members coming back.
- Flexible ownership paths — Owner-operator and semi-absentee options available. Semi-absentee owners must hire a manager who completes training 60 days before opening.
- No fitness background required — Franchisees come from diverse professional backgrounds. BODYBAR provides comprehensive training on operations, staffing, marketing, and studio management.
- Structured real estate support — Territory mapping and demographic analysis before signing, with build-out guidance through construction and studio setup.
ABF Exclusive Insights
Market Analysis: The U.S. Pilates market reached $12.8 billion with 11.7% compound annual growth from 2018–2025. Over 9 million Americans practice Pilates, with boutique fitness studios leading growth in the broader wellness industry as consumers prioritize specialized, community-driven experiences.
Competitive Advantage: Reformer Pilates delivers higher intensity than mat classes, attracting committed members willing to pay premium pricing. BODYBAR’s 14-reformer studio layout and 90%+ retention rate create structural advantages over competitors operating with smaller capacity and higher churn.
ABF Timing Insight: With 50+ studios open and 100+ agreements signed, BODYBAR has proven the model while prime territories remain available. The franchise conversion support also appeals to existing fitness studio owners seeking brand infrastructure and operational systems.
TRAINING & SUPPORT
- 30-hour owner training — Comprehensive program at Fort Worth headquarters covering brand principles, staffing, operations, sales, retail, customer service, software, marketing, and finances.
- Manager and instructor certification — Managers complete training 60 days before opening. NASM-approved instructor track available for owners who want to teach.
- Real estate and build-out guidance — Territory mapping technology identifies prime locations. Demographic review validates site potential with turnkey construction support.
- Ongoing operational support — Weekly operations calls, monthly marketing plans, recruiting resources, CRM tools, approved vendor network, and annual CHEERS! conference.
- Technology platform — Mariana Tek studio management software for bookings and point-of-sale, plus CRM and financial benchmarking tools for performance tracking.
Who Are We Looking For?
- Passionate about fitness and community building
- Natural leaders with team management skills
- Comfortable following structured systems
- Motivated by helping others achieve wellness goals
- No Pilates or fitness experience required
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
Are you seeking fully passive ownership with no oversight? Semi-absentee still requires management involvement.
Are you uncomfortable building community and member relationships? Studio culture drives retention.
Do you expect immediate returns without a ramp-up period? Membership bases take time to build.
Do you have less than $150,000 in liquid capital?
If you answered yes to any of these, this franchise may not be the right fit. Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Minimum Liquid Capital: $150,000 — required for consideration
- Ownership timeline: 9–12 months from signing to opening
- Credit and net worth verified during qualification
- Total investment ranges $487,159 – $777,130 depending on location and build-out
- Territory mapping and demographic review completed before award
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need fitness or Pilates experience to own a BODYBAR studio?
A. No. Franchisees come from diverse professional backgrounds. BODYBAR provides comprehensive training on operations, staffing, marketing, and studio management. Owners who want to teach can pursue a 40-hour instructor certification track.
Q. Can I own a BODYBAR as a semi-absentee investment?
A. Yes. Semi-absentee ownership requires hiring a manager who completes training no later than 60 days before opening. The model supports both owner-operator and semi-absentee structures.
Q. What size studio does BODYBAR require?
A. Studios range from 2,100 to 2,500 square feet, accommodating 14 reformers — larger capacity than most competitors.
Q. Is there a veteran discount?
A. Yes. BODYBAR is a VetFran member and offers incentives for qualified veterans.
Next Steps
By submitting this form, you confirm that you meet the minimum liquid capital requirement of $150,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for BODYBAR Pilates.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
BODYBAR Pilates - Sizzle
BODYBAR
“We just knew we wanted to be a part of what BODYBAR was creating. The entire BODYBAR staff made us really feel like family. The BODYBAR headquarters team took the time to answer all of our questions.”
“As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to work out, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.”
After our son was born, Cory and I were looking for an opportunity to open our own business and find financial independence. But we wanted to be part of an industry and movement that we were genuinely passionate about. We’re confident that we’ve found that in BODYBAR Pilates.