Brightway Insurance Agency

Brightway Insurance Franchise

Brightway offers an exciting opportunity for growth and success. Through this program, you have the ability to reach your goals, create financial stability, assist others in their own achievements, and establish a lasting legacy.  As a member of the insurance field, you will sell a valuable product that safeguards your clients while generating residual earnings for yourself.

Brightway Insurance Franchise Overview

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 350 agencies in 35 states and more than $1 billion in annual premiums.  Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for agency owners and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

Brightway Insurance Franchise

“Being able to provide a blueprint of how to successfully start and run a business is something that has made what we offer so attractive,” said Rick Fox, Brightway Insurance Chief Revenue Officer. “We are working in a tough insurance market right now. If someone is considering opening their own agency, it’s never been harder to do that all on your own. However, our business model gives front-end and back-end support for all of our agencies allowing them to concentrate on selling. It truly seems to make all the difference.”


Be a Part of a Multi-Billion Dollar Industry and a Growing Company

  1. More Choices – Brightway has partnerships with many national, regional and local insurance companies and will handle relations and appointments for you, so you can offer your clients customized insurance solutions.
  2. Create a Lasting Legacy – Brightway offers one of the most franchise-friendly contracts with many options for you and your family when you’re ready to retire.
  3. No Sales Quotas – Stressed about meeting sales quotas? Brightway takes away that stress, empowering you to sell the policies your market is seeking.
  4. Centralized Servicing and back-office support – No need to worry about time-consuming customer service, accounting, marketing, public relations and so much more. Brightway provides you with all the business support you need to build a successful business.
  5. Low-Cost Entry In a High-ROI, Recession-Resistant Business – Brightway offers two different franchising options, starting with an initial investment as low as $27,000 with in-house financing options now available.
  6. Technology Solutions – Brightway continues to evolve its technology platforms, making it easier for you to run an efficient business.

Brightway Insurance Franchise


With Brightway, you have options. Learn more about both of our agency models below. Whether you’d like to operate a small agency on your own or build a large retail agency, we have options to help meet your business goals.


  • Franchise Fee: $30,000
  • New Business commission: 80% – 95%
  • Renewals – 50%
  • Total Est. Initial Investment – $27,000 – $82,000

Office Agency Benefits

  • No signage requirements
  • No hiring requirements
  • Full business support, including Brightway’s signature after-the-sale service
  • Financing available through Brightway


  • Franchise Fee: $50,000
  • New Business Commission: 85% – 100%
  • Renewals: 55%
  • Total Est. Initial Investment: $56,800 – $159,000

Retail Agency Benefits

  • Signage and office build-out required
  • Highest commission splits
  • Minimum staff of three
  • Full business support, including Brightway’s signature after-the-sale service
  • Financing available through Brightway

Let’s Get Started!

Once you’ve signed on to become a Brightway Agency Owner, our Agency Growth & Development Team will step in to begin your customized training process. They will also guide you through selecting your office location, securing your license, hiring staff, establishing your online presence and much more.

Benjamin Young - Agency Owner Testimonial
Myriam Mellen - Agency Owner since 2021
Dimitri Apostle - Agency Owner since 2014

Brightway presented an opportunity to me that I’ve been waiting for, for quite sometime, and after doing some research with Brightway and going through the process of understanding the system, Brightway was the place for me.

Michele Robicheaux

Agency Owner

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