Build a thriving custom cake and cupcake business backed by celebrity cake designer Kristina Lavallee’s nationally recognized brand featured on The Today Show, Telemundo, and Entrepreneur Magazine. The Cake Girl delivers handcrafted custom cakes, gourmet mini cupcakes, and signature Crave’n Cups with proven systems from food truck origins to brick-and-mortar success. Join a brand trusted by Tom Brady, Jason Momoa, and Daymond John with comprehensive support from CFBD-certified leadership!
Top 5 Reasons to Invest in The Cake Girl:
- Food truck to national brand: 2016 founding to Today Show features and franchise expansion
- Celebrity designer founder: Kristina Lavallee’s Puerto Rican heritage and artisan craftsmanship
- Husband-wife leadership: Culinary creativity meets business development expertise
- Flexible multi-unit model: Production bakery “feeds” multiple satellite locations
- VetFran member with proven growth trajectory and experiential bakery positioning
The Cake Girl Franchise Opportunity
Since 2016, The Cake Girl has transformed from food truck origins into a nationally recognized dessert brand creating handcrafted custom cakes, gourmet mini cupcakes, and signature Crave’n Cups (cakes in jars). Founded by celebrity cake designer Kristina Lavallee, born and raised in Puerto Rico learning from her chef mother, we’ve built loyal following through media features on Today Show, Telemundo, Entrepreneur Magazine, TMZ, and People Magazine.
What started as home baking evolved into food truck, then Tampa brick-and-mortar, now nationwide franchising. Our three-dimensional sculpted custom cakes for Tom Brady, Jason Momoa, Daymond John, and other high-profile clients demonstrate artistry. Selected as Super Bowl LV vendor, we’ve proven national appeal. With husband-and-wife leadership (Kristina’s culinary creativity, Kirby’s business development), comprehensive training, flexible formats, and proven model blending artistry with profitability, The Cake Girl provides foundation for experiential dessert success.
Why Franchise With The Cake Girl?
Our celebrity-backed model delivers results through brand recognition and operational excellence.
- National Media Recognition: Featured on Today Show, Telemundo, Entrepreneur Magazine, TMZ, People Magazine creating brand awareness independent bakeries cannot achieve—media credibility drives customer trust and premium pricing.
- Celebrity Client Validation: Custom cakes for Tom Brady, Jason Momoa, Daymond John, Marcus Lemonis, Glenn Beck, and Super Bowl LV VIP guests prove quality attracting aspirational customers.
- Multiple Revenue Streams: Custom cakes, weekly rotating mini cupcakes, Crave’n Cups shipped nationwide, dietary options (dairy-free, vegan, gluten-free) diversifying income beyond walk-in traffic.
- Strong Unit Economics: Low food costs, strong margins, streamlined systems, scratch-made in-house production create profitability while 2,000 sq ft flagship supports multi-unit 500-750 sq ft satellites.
- Experienced Leadership Team: Founders Kirby (business development, former law enforcement) and Kristina Lavallee (celebrity cake designer) bring complementary expertise providing comprehensive operational guidance and strategic franchise growth planning.
ABF Exclusive Insights
Market Analysis: Experiential bakeries capturing celebration moments command premium pricing as consumers prioritize quality for special occasions. The Cake Girl’s community engagement, Random Acts of Sweetness campaign, and craftsmanship create emotional connections. Media features and celebrity clientele provide validation independent bakeries lack.
Competitive Advantage: Most bakeries compete on convenience or price. The Cake Girl’s celebrity designer founder, national media, and three-dimensional sculpted artistry create differentiation. Kristina’s Puerto Rican heritage influences innovative flavors while Kirby’s business development background brings strategic expertise rare in bakery franchises.
ABF Investment Tip: Perfect for entrepreneurs passionate about celebration experiences. $372K-$897K investment reflects production requirements but strong margins support profitability. Multi-unit operators can leverage “feeder store” model—one production bakery supplying multiple retail satellites. Florida expansion prioritized with Midwest interest emerging.
Training & Support
Comprehensive training from CFBD-certified founders ensures award-winning desserts from launch.
- Founder-Led Training: Hands-on instruction from celebrity cake designer Kristina Lavallee covering custom cake artistry, mini cupcake production, Crave’n Cups, scratch-made techniques, and dietary accommodations.
- Grand Opening Support: Complete launch assistance including local marketing, social media strategies, community engagement, and Random Acts of Sweetness campaign building immediate presence.
- Operational Systems: Streamlined production processes, recipe cards, quality control, inventory management, and proven procedures maintaining consistency—benefit from Tampa flagship operations.
- Marketing & Brand: Access to national media relationships, social media content, branding materials, and customer acquisition strategies leveraging Today Show and celebrity credibility.
- Corporate Success Team: Ongoing guidance from CFBD-certified leadership providing franchise development expertise and strategic growth planning throughout your franchise journey.
- Flexible Formats: Support for traditional 2,000 sq ft production bakeries or multi-unit “feeder store” model with smaller 500-750 sq ft satellites maximizing market penetration.
Who Are We Looking For
The Cake Girl seeks entrepreneurs embodying core values: solid work ethic believing in daily excellence, caring mindset passionate about community impact and team development, accountability through open communication and high standards, initiative as self-starters craving success and continuous improvement, and team culture embracing collaboration. You’re excited by creating memorable celebration experiences while building profitable business through artistry and quality.
You appreciate brands with national recognition, celebrity validation, and proven systems over startup concepts. If you’re seeking experiential bakery with media credibility, multiple revenue streams including nationwide shipping, strong margins with low food costs, and partnership-focused franchisor relationship versus transactional approach, The Cake Girl offers meaningful community impact with proven profitability.
Frequently Asked Questions
Q: Do I need baking or pastry experience to own The Cake Girl franchise?
A: Not required. Comprehensive training from celebrity cake designer Kristina Lavallee teaches custom cake artistry, mini cupcake production, and all operations. Focus on business and community engagement while trained team delivers products.
Q: What makes The Cake Girl different from other bakery franchises?
A: Founded by nationally recognized celebrity designer with Today Show, Telemundo, Entrepreneur Magazine features. Celebrity clientele (Tom Brady, Jason Momoa, Daymond John) and Super Bowl LV vendor selection prove quality. Three-dimensional sculpted artistry independent bakeries cannot replicate.
Q: How does The Cake Girl generate revenue beyond custom cakes?
A: Weekly rotating gourmet mini cupcakes, Crave’n Cups shipped nationwide, local and national orders, dietary options (dairy-free, vegan, gluten-free), ice cream, and celebration catering.
Q: What is the “feeder store” model for multi-unit franchisees?
A: One large 2,000 sq ft production bakery “feeds” multiple smaller 500-750 sq ft retail satellites. Central production maintains quality while satellites maximize market coverage with lower real estate costs.
Q: Where is The Cake Girl franchising and what territories are available?
A: Prioritizing Florida: Tampa Bay, Orlando, Sarasota, Jacksonville, Wesley Chapel, Miami, Fort Lauderdale. Also seeing Midwest interest. Franchise launched 2023 with VetFran benefits. Contact development team for territory availability.
Next Steps
Ready to bring nationally recognized custom cakes and gourmet desserts to your community while partnering with celebrity cake designer Kristina Lavallee? Complete the form below to talk to our CFBD-certified franchise development team and discuss territory availability, training details, and how The Cake Girl’s proven model can position you for sweet success in the experiential bakery sector.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.