Diesel Barbershop isn’t just any barbershop. We’re hip and funky, with a classic garage feel. We provide our clients with the best grooming experience, and we’re a unique and fun 21st-century version of the corner barbershop. Also, our marketing support makes all the difference.
Diesel Barbershop Franchise Features & Benefits
The first Diesel Barbershop opened in 2011 in San Antonio, TX. It’s the modern-day version of the vintage corner barbershop, and appeals to what today’s customers want in a haircut experience: Awesome barbershop with a Real Man-Cave feel!
In short, a barbershop with high quality haircuts, shaves, beard trims, coloring of gray hair, shoulder massages, eyebrow waxing and awesome products. All services completed while having a beverage.
Who is Diesel’s target audience? Diesel customers are male, 17 to 65 years old. Diesel also cuts boys hair.
Diesel customers are looking for a place where they can relax, have a beverage, while getting their haircut and a shave. Free from the drama that sometimes comes with beauty salons or the quick hair-care chains.
They are also looking for a more masculine atmosphere where they’re free to talk sports or whatever their interests are with their barber or other customers.
Diesel is fueled by its wonderful return on investment. The Franchise Disclosure Document (FDD) shows all the details.
Other Points of Interest:
- Semi-Absentee business model for the owner (part-time)
- Owners Role – Manage the manager and the financials. A CEO type role as the owner.
- Technology Proof & Recession Resistant
- Extremely high repeat clientele
- Single and multi-shop franchise offerings
- Area Representative (Master) territories available
- Corporate finds sites, manages Letter of Intent, Lease Negotiations and provides Project Construction Management for all franchisees
- Requires approximately 1,250 sq. feet of retail space
- Strong, quick producing income (via Item 19 in FDD)
- Average ticket is double of value oriented haircut chains
I spent several months shopping dozens of franchise concepts seeking a brand that met the criteria of both my “head” and my “heart”. My “head” was looking for a smart, scalable business that had uncapped income potential. I was drawn to Diesel because it was differentiated without being too niche and was part of a category that I knew would hold up well regardless of macro economic factors. Whether in a boom or bust economy, guys always need haircuts! I was also really impressed by the financials of the business. With a relatively small footprint that minimizes fixed costs, I believe that Diesel allows for a speed to profitability that I just didn’t find with any other businesses. Finally, the opportunity to be an area representative beefed up the scope of the role in a way that I knew I could dedicate my full time effort to the business.
My brother and I set out to locate a franchise model that we felt comfortable investing in as a way out of corporate America. We explored 3 options and after taking the first call with each franchisor, I immediately felt comfortable and was drawn towards Diesel Barbershop. I cannot say that about any other franchise opportunities I’ve reviewed. Of course the financials looked solid, but it wasn’t just a great business model that made me want to invest in Diesel Barbershop. What lead me to buying a Diesel Barbershop was the culture, support, and passion of the people around it. It was clear from the start that this was a Team who has significant franchise experience and who are extremely passionate about the industry and what they do. The Diesel Team has thought of every aspect of how to make the process of buying and opening a franchise easy. The level of support is incomparable and I couldn’t be be happier with our decision.