Diesel Barbershop isn’t just any barbershop. We’re hip and funky, with a classic garage feel. We provide our clients with the best grooming experience, and we’re a unique and fun 21st-century version of the corner barbershop. Also, our marketing support makes all the difference.
Own a Diesel Barbershop Franchise
The first Diesel Barbershop opened in 2011 in San Antonio, TX. It’s the modern-day version of the vintage corner barbershop, and appeals to what today’s customers want in a haircut experience: Awesome barbershop with a Real Man-Cave feel!
In short, a barbershop with high quality haircuts, shaves, beard trims, coloring of gray hair, shoulder massages, eyebrow waxing and awesome products. All services completed while having a beverage.
Why Franchise With Diesel?
Shayne Brown’s visionary leadership fuels your Diesel Barbershop success.
- Semi-Absentee Ownership: Manage part-time as a CEO, overseeing managers and financials, while enjoying flexibility in a high-energy barbershop with strong nationwide appeal.
- Recession-Resistant Model: Thrive in the $2 billion barbershop market with technology-proof services, ensuring stable demand and consistent revenue in any economic climate.
- High Repeat Clientele: Foster loyal customers with a man cave vibe, craft beers, and premium grooming, driving frequent visits and community engagement across markets.
- Scalable Franchise Options: Choose single or multi-shop franchises, with Area Representative territories available, enabling growth from one location to a nationwide grooming empire.
- Corporate Site Support: Benefit from Diesel’s site selection, lease negotiations, and construction management, streamlining your shop’s launch with expert guidance and efficiency.
- High Revenue Potential: Double the average ticket of value haircut chains, with quick income generation, supported by a compact 1,250 sq ft retail space.
Training and Support
One of the first things we will work on together in our partnership is helping with site selection – everything from site evaluation, lease negotiation, lease signing, and everything in between. Diesel has created a design package that helps to tell the Diesel story and set the vibe for your staff and clients.
Our team of industry experts collectively have over 50 years of combined experience and bring a wealth of knowledge to the table to enable you to achieve success from day one. And support doesn’t end there. Diesel Barbershop provides robust ongoing support through our custom 5 Pillars of Training, providing robust coaching, training & education, and operational excellence.
Who Are We Looking For
If you have management or leadership experience, and have the willingness to adopt the Diesel operational system, then let’s talk!!
The majority of our Diesel owners will not have haircare experience. We prefer that instead of haircare experience you have management and leadership experience and come ready to follow the Diesel operation system.
FAQ’s
Q. Can I own multiple locations?
A. Definitely! Diesel Barbershop is seeking owners who also have a desire to own multiple locations and/or grow into multiple locations. Whatever your dream is we can help you achieve it.
Q. Do I get any assistance with Advertising and Marketing?
A. Marketing your barbershop is an on-going process that begins long before opening the doors for clients. Diesel will provide you with a Marketing Guidebook that will teach you marketing strategies for your grand opening and review an on-going marketing plan.
Diesel Barbershop The Opportunity
I spent several months shopping dozens of franchise concepts seeking a brand that met the criteria of both my “head” and my “heart”. My “head” was looking for a smart, scalable business that had uncapped income potential. I was drawn to Diesel because it was differentiated without being too niche and was part of a category that I knew would hold up well regardless of macro economic factors. Whether in a boom or bust economy, guys always need haircuts! I was also really impressed by the financials of the business. With a relatively small footprint that minimizes fixed costs, I believe that Diesel allows for a speed to profitability that I just didn’t find with any other businesses. Finally, the opportunity to be an area representative beefed up the scope of the role in a way that I knew I could dedicate my full time effort to the business.
My brother and I set out to locate a franchise model that we felt comfortable investing in as a way out of corporate America. We explored 3 options and after taking the first call with each franchisor, I immediately felt comfortable and was drawn towards Diesel Barbershop. I cannot say that about any other franchise opportunities I’ve reviewed. Of course the financials looked solid, but it wasn’t just a great business model that made me want to invest in Diesel Barbershop. What lead me to buying a Diesel Barbershop was the culture, support, and passion of the people around it. It was clear from the start that this was a Team who has significant franchise experience and who are extremely passionate about the industry and what they do. The Diesel Team has thought of every aspect of how to make the process of buying and opening a franchise easy. The level of support is incomparable and I couldn’t be be happier with our decision.
