America’s Best Franchises (ABF) Brand Insight —
Executive Home Care provides non-medical in-home care services including companionship, personal care, live-in support, and specialized care for conditions such as Alzheimer’s. The model operates from an office with caregivers delivering services in clients’ homes. Franchisees receive training, technology tools, and marketing support, and can move toward a semi-passive structure after the business is established.
At a Glance – Eligibility Snapshot
- Liquid Capital Required: $100,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator initially; semi-passive possible after establishment
- Location Type: Office-based
- Time Commitment: Full-time during startup
- Experience Required: None in healthcare; management or sales background preferred
About Executive Home Care
Executive Home Care was founded in 2004 and began franchising in 2012. The brand provides non-medical in-home care for seniors and other adults, with services ranging from companionship to specialized support.
The system has more than 80 franchised locations and is part of Evive Brands. Franchisees manage caregiver teams and client relationships while receiving operational and marketing support from the franchisor.
Why Own an Executive Home Care Franchise?
- In-home care model covering companionship, personal care, live-in, and specialized services.
- Protected territories sized around 300,000 residents with multi-territory options available.
- Technology platform for scheduling, billing, payroll, and client communication.
- Training and ongoing support for operations, sales, and caregiver management.
- Option to transition toward semi-passive ownership after the business is established.
Why This Opportunity, Why Now
ABF Market Analysis —
An aging population and the preference among older adults to remain at home support ongoing demand for non-medical in-home care. Services that address companionship, daily living assistance, and specialized needs can retain clients as requirements change. Multiple service lines allow franchisees to meet different client situations within the same territory.
ABF Timing Insight —
Executive Home Care combines an established service model with technology tools and protected territories. Owners start as operator-managers and can move toward a semi-passive structure once systems and staff are in place. The range of care options supports both initial client acquisition and longer-term retention.
Training & Support
- Pre-opening planning and business development guidance from the onboarding team.
- One-week initial training covering operations and business systems.
- On-site support visits for sales, training, and operational assistance.
- Continuing education resources including online modules and webinars.
- Technology platform training and ongoing back-office support for scheduling, billing, and payroll.
Who Are We Looking For
- Operators comfortable managing caregiver teams and client relationships
- Interest in senior care or community-based services
- Ability to focus on sales and marketing or operations
- Willingness to follow established systems for care delivery and business management
- Preference for an office-based model with field caregivers
Who Is Not a Good Fit
- Candidates seeking fully passive ownership from day one
- Operators unwilling to manage people and client relationships
- Those without interest in senior or in-home care services
- Individuals who cannot meet the liquid capital requirement with personal funds
- Prospects looking for a retail or non-service model
Frequently Asked Questions
Q: What makes this franchise different?
Multiple in-home care services under one model, protected territories, and technology tools for scheduling and operations, with the option for semi-passive ownership after the business is established.
Q: Can this be run semi-passive?
Yes, after approximately two years of operating the business. Owners start as owner-operators.
Q: How large are the territories?
Protected territories are sized around 300,000 residents, with multi-territory opportunities available.
Q: How many employees are typically needed?
Most locations operate with an average of three office staff, plus caregivers who work in the field.
Q: What does the first 90 days typically look like?
Training completion, office setup, caregiver recruiting, community outreach, and early client onboarding.
Q: How do I learn more or determine if I qualify?
Complete the inquiry form to connect with the franchise development team regarding territory availability and qualification.
Next Steps
If you are drawn to an office-based in-home senior care model with multiple service lines, protected territories, and the option to move toward semi-passive ownership, Executive Home Care is worth a direct conversation. We recommend reviewing the Franchise Disclosure Document and speaking with existing owners as part of your due diligence. Complete the form below to request a qualification review and discuss territory availability for Executive Home Care.
This profile represents general franchise information based on publicly available data and franchisor disclosures. Actual financial results, territory availability, and investment requirements vary and should be confirmed through the Franchise Disclosure Document (FDD) and direct conversations with the franchisor.
I was a nurse for more than 20 years, my partner Jeff has a background in accounting. From being a nurse for many years, I thought it would be nice if I could help to provide care to the elderly while in the comfort of their own homes and in 2013, I found the right partner and we found the right franchisor and it was the right time. With the high spirit and energy of my partner, Jeff Wolf, and our chosen franchisor, Executive Care, my dream came true.
This franchise profile is published by America’s Best Franchises.

