America’s Best Franchises (ABF) Brand Insight —
Five Star Flooring is a new brand on a proven chassis. Five Star Franchising rebranded an established Michigan flooring business and dropped it onto the same operational platform that grew Five Star Bath Solutions toward 400 locations. For an owner, that combination is the draw: a first-mover flooring concept carrying the back-end support, call center, and buying power most startups lack — sold as an executive-managed, asset-light model rather than a hands-on trade.
At a Glance
- Liquid Capital Required: $100,000 (readily available cash or cash-equivalent assets — not from borrowing, selling a primary residence, or relying on future income)
- Ownership Model: Owner-operator, executive-managed
- Location Type: Home-based, mobile in-home sales
- Time Commitment: Full-time
- Experience Required: Business or sales background; no flooring experience needed
About Five Star Flooring
Five Star Flooring launched when Five Star Franchising acquired In and Out Floors, an established Michigan flooring business, and rebranded it in 2025. It is the group’s eighth home-services brand, alongside Five Star Bath Solutions, Mosquito Shield, and others.
The model brings a curated, in-home showroom to the customer rather than running a retail store, using a just-in-time supply chain with no heavy inventory. Owners manage sales and subcontractor crews; the lone legacy unit reported $2.76M in revenue for the year ending August 2025.
Why Own a Five Star Flooring Franchise?
- Run an asset-light model with no retail storefront, lease, or heavy inventory to carry.
- Build on the proven platform that scaled Five Star Bath Solutions toward 400 locations.
- Manage sales and subcontractor crews rather than installing floors yourself.
- Procure materials just-in-time from local wholesalers only after a contract is signed.
- Feed your pipeline through Five Star Marketing leads and the ProNexis call center.
Why This Opportunity, Why Now
ABF Market Analysis —
Flooring is a $74.6B market, and like much of home services it is shifting as homeowners increasingly outsource projects they once did themselves. Most flooring businesses still run on costly retail showrooms and heavy inventory, which slows them down and ties up capital. Five Star Flooring attacks that with an asset-light, in-home model that brings curated samples directly to the customer, shortening the sales cycle and lifting close rates in a category that every household eventually needs.
ABF Timing Insight —
As home-services consolidation accelerates, brands with real operational platforms are pulling ahead of independent operators who lack that support. Five Star Flooring is brand-new but sits on the chassis that scaled a sister brand toward 400 units, so an early franchisee gets first-mover position in flooring with established back-end support already built. For an executive-minded owner, entering now means claiming territory before the concept scales nationally.
Training & Support
- Extensive virtual pre-training followed by an immersive week at headquarters on the sales process.
- Training covers the structured sales system, critical flooring standards, and vendor logistics.
- Proprietary quoting technology delivers fast, transparent pricing and real-time digital previews.
- The ProNexis national call center handles intake and books appointments while you network and sell.
- Exclusive access to the Five Star Buying Group provides superior pricing, rebates, and vetted vendors.
Who Are We Looking For
- Career-driven corporate professional, not an installer
- Strong at sales and relationship building
- Understands P&Ls and managing a pipeline
- An active community networker
- Capital to fund the investment
Who Is Not A Good Fit
Five Star Flooring is not a fit for an installer looking to swing a hammer; owners manage sales and subcontractor crews rather than lay floors themselves. It also is not a passive investment, since the model depends on owner-led selling and local networking. As a brand-new concept, it suits a builder comfortable being early on a proven platform rather than a buyer who needs a long flooring-specific track record, and it is not right for someone undercapitalized for the launch.
Frequently Asked Questions
Q: Do I need flooring experience?
A: No. Owners are business leaders, not installers. You manage sales and subcontractor crews, and training covers the sales process, flooring standards, and vendor logistics.
Q: Why is there no storefront?
A: The model is asset-light and home-based. Curated samples go directly to the customer’s home, which lowers overhead, builds trust, and shortens the sales cycle compared with a retail showroom.
Q: This is a new brand — what backs it up?
A: Five Star Flooring is new, but it runs on Five Star Franchising’s established platform — the same operational system, call center, and buying group that scaled Five Star Bath Solutions toward 400 locations.
Q: How are leads handled?
A: Five Star Marketing drives digital leads into your pipeline, and the ProNexis national call center handles intake and books your appointments while you focus on networking and closing.
Q: How does the royalty work?
A: The royalty starts at 6% and drops to 5% once gross annual revenue exceeds $1,000,000, so the structure rewards growth.
Next Steps
If you are drawn to an asset-light home-based model, a proven operational platform, an executive-managed role rather than a trade, built-in lead and call-center support, and first-mover position in flooring, Five Star Flooring is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for Five Star Flooring.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.