Fresh Coat Painters is a home-based painting franchise serving residential and commercial markets with six service offerings and a descending royalty structure.
At a Glance
- Liquid Capital Required: $50,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator
- Location Type: Home-based
- Time Commitment: Full-time
- Experience Required: None — no painting experience needed
Top 5 Reasons to Invest
- Home-based model — low overhead, no retail location required
- Dual market access — residential and commercial painting clients
- 6 service offerings — interior, exterior, staining, power washing, and more
- Descending royalty — starts at 6%, drops to 4% as you grow
- No painting experience — you manage the business, hire skilled painters
About Fresh Coat Painters
Fresh Coat Painters was founded in 2004 and began franchising in 2005. The company has grown to nearly 200 franchise locations across the United States, serving both residential and commercial painting markets from a home-based business model.
The franchise is designed for business managers, not painters. Franchisees hire skilled painting crews to do the work while focusing on sales, marketing, customer relationships, and business growth. The model includes six revenue streams, a 24/7 call center for lead handling, and proprietary quoting software.
Why Franchise With Fresh Coat Painters?
- Home-based, low overhead — No retail location, no inventory, no warehouse. Run the business from home with maximum flexibility.
- Dual-market model — Serve both residential homeowners and commercial clients, reducing dependence on any single customer segment.
- Six service offerings — Interior painting, exterior painting, cabinet/deck/fence staining, wallpaper removal, popcorn ceiling removal, and power washing.
- 24/7 call center — Leads are captured and sorted around the clock so you don’t miss opportunities.
- Descending royalty structure — Royalties start at 6% and drop to 4% as revenue grows, improving margins at scale.
ABF Exclusive Insights
Market Analysis: The U.S. painting services industry exceeds $41 billion annually. Home improvement spending remains strong as homeowners invest in property maintenance and upgrades. Commercial properties require ongoing exterior and interior maintenance, creating steady B2B demand alongside residential work.
Competitive Advantage: Most independent painters serve one market — residential or commercial. Fresh Coat serves both under one brand, doubling the addressable market. The home-based model eliminates overhead that eats into margins, while the 24/7 call center and marketing support generate leads that independent operators can’t match.
ABF Timing Insight: For investors with $50,000 liquid capital seeking a home-based service business with low overhead and multiple revenue streams, Fresh Coat offers a proven model in a $41B industry. The 3-month average startup timeline gets franchisees operational quickly, and the descending royalty rewards those who scale.
Training & Support
- Initial training — Complete program covering bidding, hiring painters, target market identification, marketing tools, and business management.
- Proprietary technology — Quoting software simplifies estimates; CRM and operations systems streamline daily management.
- Marketing support — Branded collateral, print materials, direct mail, signage, and apparel ready to deploy with local contact information.
- 24/7 call center — Inbound leads captured and qualified around the clock.
- Ongoing coaching — Franchise Business Consultant provides continuous support, strategic planning, and best practice sharing.
Franchise Owners That Thrive
- Business managers — comfortable leading teams and managing operations without doing the hands-on work
- Sales-oriented — skilled at building customer relationships and closing estimates
- First-time owners — training covers everything needed to launch and grow
- Portfolio builders — experienced entrepreneurs adding a low-overhead service business
- Organized operators — able to manage scheduling, crews, and multiple projects simultaneously
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Want to be a painter rather than a business manager — this is an executive role, not a trade role
- Uncomfortable with hiring and managing subcontractors or painting crews
- Seeking passive income without business development involvement
- Less than $50,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: Approximately 3 months from signing to launch
- Total investment: $81,150–$120,250 including franchise fee, training, and working capital
- Franchise Fee: $49,900
- Minimum Liquid Capital: $50,000 — required for consideration
- VetFran member; veteran discounts may apply
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need painting experience to own a Fresh Coat franchise?
A. No. Fresh Coat franchisees manage the business — sales, marketing, scheduling, customer relationships — while skilled painters handle the work. Training covers how to bid projects, hire quality painters, and manage operations.
Q. What services can a Fresh Coat franchise offer?
A. Six services: interior painting, exterior painting, cabinet/deck/fence staining, wallpaper removal, popcorn ceiling removal, and power washing. This variety creates multiple revenue streams from residential and commercial clients.
Q. How does the royalty structure work?
A. Royalties start at 6% and decrease to 4% as your revenue grows. This descending structure rewards franchisees who scale their business.
Q. How long does it take to launch a Fresh Coat franchise?
A. The average startup timeline is approximately 3 months from signing to operational.
Q. How do I find and hire painters?
A. Fresh Coat provides recruitment marketing tactics and a Painter Advancement System designed to attract raw talent and elevate experienced painters. Training covers hiring best practices.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $50,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Fresh Coat Painters.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.