Graze Craze stores are simple to establish and operate. One of the best reasons to choose a platter food franchise like Graze Craze is that we’ve already established a highly effective model that’s proven to work.
Your employees become Grazeologists, taking each customer’s unique needs and preferences into account to create the perfect charcuterie experience. Customers are free to order right off the menu or request a custom box created to their liking.
Starting a Graze Craze Charcuterie Business Is a Winning Franchise Opportunity
If you’re researching franchise opportunities, consider starting a grazing platter business. It’s a growing trend in the food industry, and you don’t need any prior experience to leverage it. Franchising is the perfect vehicle to break into this new sector, and Graze Craze is leading the way.
THREE FRANCHISES IN ONE
When you choose Graze Craze, you’ll be able to leverage multiple dining trends, allowing you to tap into multiple revenue streams.
- A Charcuterie Franchise Opportunity – Charcuterie boards are blowing up in popularity and offer something for everyone to enjoy. You’ll be meeting an increasing demand for these fresh and wholesome grazing options.
- A Catering Franchise Opportunity – While many of our customers are individuals or families, we work with a growing number of corporate clients who need catering for important meetings and events. This B2B service is such a significant part of our business that we offer corporate accounts to simplify their experience.
- A Food Delivery Franchise Opportunity – In 2022, food delivery services grew 116% compared to 2020. We believe that the increased popularity of these services will endure well into the future, giving Graze Craze franchisees an edge. People love delivery almost as much as they love charcuterie boards, and our business capitalizes on both trends. Best of all, our franchises offer delivery options to customers in their area, so there’s no need for them to pay for third-party services.
CAPITALIZE ON A GROWING TREND
While there’s no question that charcuterie boards are growing in popularity, they’re not a fad – they’ve been around for thousands of years! Ken Albala from the University of the Pacific explains:
For hundreds of years, people have been doing cheese boards and charcuterie, but I think it has been part of the rise of the interest in do-it-yourself artisanal craft food . . . It’s also very photographical, and a lot of food that is great is not . . . if you can arrange things in fun patterns, it looks nice, and that’s why it’s very Instagrammable.
People are more interested in charcuterie boards now more than ever. They lend themselves to every occasion and are a great option for those with food sensitivities as well as those who desire to eat fresher food made from whole ingredients. The growth in those becoming grazeologists continues to climb.
Graze Craze capitalizes on the trend while offering people convenience that they welcome. Like a fruit basket franchise, they can place their orders online or right in our stores and enjoy free delivery, right on schedule. We make it easier than ever for anyone to savor a charcuterie board made to their specific tastes.
One of the best reasons to choose a platter franchise like Graze Craze is that we’ve already established a highly effective model that’s proven to work. We have systems in place designed to simplify your job as a franchisee, and we’re always looking for new ways to streamline things even further.
Franchisees can look forward to valuable resources like a software system designed to keep you organized, research and development to ensure you’re offering the most in-demand assortments, and business coaching to answer your questions and keep you on the right track.
We’re committed to helping every franchisee grow their business.