The Grounds Guys®, a Neighborly® company, is the nation’s leading landscaping and lawn care services franchise. With us, the grass is green and the profits are greener!
The Grounds Guys Franchise
Since 2010, The Grounds Guys has provided a variety of landscaping and lawn care services as a nationally recognized industry leader. The Grounds Guys franchise owners serve customers in more than 250 locations across North America. Whether converting an existing landscaping business or starting a new one, franchise owners looking to be their own boss have the support and resources to pursue their dream of business ownership in a growing industry.
The Grounds Guys is proud to be a part of Neighborly, the world’s largest home services franchise with 19 brands and more than 5,000 locations focused on repairing, maintaining, and enhancing properties. Utilizing decades of experience and scale through the Neighborly Hub, this multi-brand portfolio provides our franchise owners with distinct advantages like improved networking opportunities and customer referrals between brands in the same local market, ultimately creating value for franchise owners and customers alike.
The Neighborly Done Right Promise™ is a core component of putting customer service first by taking the stress out of home maintenance, having pride in the work that gets done, and promising to make things right. Additionally, the culture across the entire family of brands is embodied by the Neighborly Code of Values, which emphasizes the importance of fostering a set of ideals that guide the organization. These elements, while small to some, set Neighborly and The Grounds Guys franchise owners apart from the competition
Why Franchise With The Grounds Guys?
No Industry Experience Required: By utilizing an executive ownership model where you make the decisions and manage your own business, you won’t need to push a lawn mower to be successful, especially after hiring an expert staff.
Multiple Revenue Streams: Balancing a high-end residential and light commercial customer base provides a variety of demands that require various solutions. Depending on your market, different services based on the season increase the likelihood of return customers.
Prime Territories: With available territories in some of the fastest-growing markets, there’s ample space and demand to establish your franchise. Better yet, thanks to designated territories, you’ll be able to collaborate and share best practices with other The Grounds Guys locations instead of compete for the same customers.
ProTradeNet® Buying Power: Exclusively available to Neighborly brand franchise owners, you’ll have access to discounts and rebates from over 250 preferred vendors, such as SiteOne Landscape Supply and Ewing Outdoor Supply. In 2023, Neighborly brand franchise owners who joined PTN collectively received over $8.7 million in rebates and $98 million in up-front savings.
Award-Winning Recognition: With more than a decade of success, The Grounds Guys has been recognized by leading organizations within the franchising space, such as Entrepreneur Franchise 500®, Franchise Business Review Top 200, and Franchise Times Top 400®.
Veteran Discounts: We are proud to partner with VetFran and offer franchise fee discounts for qualified veterans. With more than 425 current Veteran owners across Neighborly brands, we’re committed to helping transitioning and current Veterans achieve their business goals.
TRAINING AND SUPPORT
The Grounds Guys franchise owners benefit from specialized training, operations, and support systems, including:
Sure Start: This training program connects you with a designated consultant that will work closely with you to provide in-depth marketing and sales training as you get started with your business.
Franchise Business Coach: You’ll be paired with a knowledgeable FBC to help answer questions, provide support, and ensure accountability as you grow your business.
National Marketing: Led by a team of experts on behalf of all franchise owners, efforts on asset development, marketing initiatives, and cross-brand promotion improve brand recognition.
Local Marketing Specialist: These knowledgeable experts set the stage for integrated plans and tactics in your market that focus on customer acquisition, retention, and reactivation.
Ongoing Training: Comprehensive education opportunities such as regional training events, national conferences, and owner collaboration ensure you have the knowledge to function at the top of your game.
Neighborly App: This free app makes it convenient for customers to find your brand, get inspiration for home projects, and book service appointments with just a few clicks.
Digital Integration: In an increasingly technology-based world, hosted landing pages, SEO and PPC guidance, and social media presence make it easier for customers to find your business.
Our Ideal Candidate
Our franchise owners come from all walks of life. Some have held positions in corporate environments and are looking for a career change, while others have worked in the industry and are looking to lead their own business. No matter their background, our franchisees have a shared passion for providing a variety of reliable and quality services in their community. Some characteristics displayed by our most successful franchisees include:
- Entrepreneurial spirit driven to set and achieve goals
- Desire to build genuine relationships with customers, employees, and other franchisees
- Penchant for problem solving and critical thinking
- Commitment to delivering consistent, high-quality service
- Accountable to financial responsibilities and requirements
- Consistently dependable and reliable with words and actions
- Appetite for expanding knowledge and continuing education
2023 The Grounds Guys Franchise Owner of the Year: Jeff Baker
The Grounds Guys® President Lori Johnson
“I began looking at my life and came to the realization that I wanted to control my own financial destiny and have the quality of life that financial freedom brings.”
“A significant percent of our business comes from recurring work from our existing customer base.”
“I decided to invest in a franchise doing a lot of homework and deciding what was going to be the right fit for myself and our family.”
“Being part of The Grounds Guys family, if you have a problem you’re just a phone call away. There’s always someone there that’s willing to help you in those situations other people have already been through.”
“The benefits that The Grounds Guys offers us is the networking that we have with the other franchisees.”
