Transform the facial services industry with personalized skincare approach meeting modern consumer demands. Heyday franchisees operate ground-floor shops delivering expert esthetician services with advanced technology and curated product selection. Join entrepreneurs capturing explosive growth in $7 billion skincare category!
Heyday Skincare at a Glance:
- Rapid Franchise Growth: 100+ franchise agreements signed in just 12 months with over 500 territories available nationwide
- Strong Unit Economics: $2,188,749 average first-year revenue with $287,764 EBITDA and $557,401 product sales demonstrating profitability
- Growing Market: $7 billion facial services category with 93% consumers calling skincare routine important and 58% projected monthly spend increase
- Proprietary Data Advantage: 7+ million data points on client skin creating personalized experiences competitors cannot replicate
- Esthetician Excellence: 230+ state-licensed estheticians with 17% acceptance rate and 15% employee turnover versus 35-50% industry standard
- Tech-Enabled Model: Advanced proprietary platforms and third-party software optimizing client experience and shop profitability
About Heyday
Industry Innovation: Founded in 2015 by Co-Founders Adam and Michael with goal making facials and personalized skincare available to more people, Heyday revolutionized $7 billion facial services industry by creating ground-floor storefronts rooted in convenience, style, and ease. We’ve transformed sequestered luxury spa model into affordable monthly must-have through trained specialist estheticians, curated product selection, and seamless technology-driven experience.
Market Leadership Position: Since 2015, Heyday built largest, most diverse team of expert licensed estheticians (230+) with 17% acceptance rate cultivating culture of education and excellence. Our proprietary skincare database collecting 7+ million data points provides unprecedented client skin knowledge, creating personalized experiences and positioning Heyday as premier retailer for up-and-coming brands, providing stability and proven model serious entrepreneurs need to succeed in explosive skincare category where 92% consumers take care of skin every day.
Why Franchise With Heyday?
Our proven business model delivers exceptional results for franchisees while providing essential personalized skincare services to growing consumer base.
- Strong First-Year Performance: Average revenue $2,188,749 with $287,764 EBITDA and $557,401 product sales demonstrating profitable unit economics and dual revenue streams
- Rapid National Expansion: 100+ franchise agreements signed in 12 months with over 500 territories primed for development showing strong franchisee demand and market opportunity
- Proprietary Data Moat: 7+ million data points on client skin, skincare issues, and goals creating personalization advantage traditional spas cannot replicate or compete against
- Esthetician Retention Excellence: 15% employee turnover versus 35-50% industry standard through Heyday Way (hourly employee wages, focused facial specialization, continuing education support)
- Mass Personalization Model: Technology-driven consumer experience creating “next generation’s most trusted company in skincare” with scalable systems supporting multi-unit growth
- Curated Product Platform: World-class skincare brands across key categories with esthetician consultation creating outsized product sales value beyond service revenue
Success Stories
Multi-Unit Development Validation: Chris Kenny (60-unit nationwide agreement): “The Heyday approach is very consumer-experiential and supported by technology. When we look at investments, we also look at potential for ‘mass personalization’… It’s really about building the next generation’s most trusted company in skincare.”
Franchisee Support Confidence: Adrian Amrine (Chicago, 1-unit): “I have always dreamed of owning my own business, and franchising is really allowing me to do that. We have already seen some brand recognition for Heyday in Chicago. While deciding to become an owner was a big decision, it was one that became considerably easier knowing the level of support I’d receive.”
Mission-Driven Success: Brad Kott (Colorado, 13-unit): “The Heyday offering is unique in its personalized approach to skincare, which focuses on educating each client. The brand is centered on building a relationship with each client, helping them understand their skin profile, and to achieve their skincare goals through Heyday services… The support team at Heyday works tirelessly to help their franchisees achieve this.”
The Heyday Difference
Transforming Traditional Spa Model: Heyday disrupts $7 billion facial services category by replacing sequestered luxury with accessible expertise:
Traditional Category vs. Heyday:
- Location: Closed-off intimate spa rooms → Ground-floor storefronts with inviting vibe built for convenience
- Service Model: Overwhelming choice with little direction → Personalized services customized by expert exclusively for each client
- Pricing: Rare indulgence with drastic price discrepancy → Affordable monthly must-have delivering actual results
- Staff: Jack-of-all-trades beauticians → Trained specialists who live and breathe skincare exclusively
- Products: One or two brands supposedly meeting everyone’s needs → Curated selection of leading independent brands with proven results
- Technology: Dated inefficiencies with unreliable systems → Seamless advanced experience personalized and simplified
Training & Support
Heyday’s comprehensive support system ensures franchisee success from launch through ongoing operations and multi-unit expansion.
- Opening Your Shop Support: Road map for site selection and construction using historical success, national broker system, and uniform design specifications ensuring consistent look and feel
- Heyday University Training: Ten-day foundations training for all estheticians plus monthly continuing education focused on innovative products and best-in-class services for recruitment and retention
- Advanced Technology Platforms: Best-in-class third-party software blended with proprietary systems optimizing client experience and increasing shop profitability through data-driven personalization
- Highly Curated Brand Partnerships: World-class skincare brands across key categories with premier retailer positioning for up-and-coming brands driving product sales beyond service revenue
- Skincare Database Access: 7+ million data points informing personalization strategies with monthly information gathering increasing customization capabilities for every client visit
- Digital Service Integration: Unique personalized skincare routine delivery helping clients stay on track daily, converting to members and frequent visitors through commitment building
- Ongoing Operational Guidance: Best-in-class end-to-end support with unified team resources at fingertips every step from setup through daily operations and expansion planning
ABF Exclusive Insights
Market Analysis: Facial services category representing $7 billion with 93% consumers calling skincare routine important and 92% taking care of skin every day. ABF research shows 58% projected increase in monthly spend demonstrating consumer prioritization shift from indulgence to wellness essential creating sustainable growth trajectory.
Competitive Advantage: Heyday’s 7+ million data points and proprietary personalization technology create “mass personalization” capability traditional spas cannot replicate at scale, while esthetician-focused culture (15% vs. 35-50% turnover) ensures consistent service quality driving membership retention.
ABF Investment Tip: Enter now during rapid expansion phase – 100+ franchise agreements in 12 months with 500+ territories available demonstrates strong market demand before saturation. First-year average revenue $2.2M with $288K EBITDA validates unit economics supporting investment thesis.
Multiple Revenue Opportunities
Three-Stream Income Model: Heyday franchisees benefit from diversified revenue sources creating stability and growth potential:
- Service Revenue: Attractive recurring revenue dollars per client through facials building trust and loyalty with membership conversion
- Product Sales: Trust built through service expertise provides platform driving significant product sales ($557K average first year)
- Inclusive Demographics: Huge opportunity expanding female market and unlocking male skincare market in wellness positioning category
- Wellness vs. Indulgence: Instant gratification paired with long-term skin health benefits positioning as self-care spending not luxury indulgence
The Heyday Way vs. Common Industry Practice
Esthetician Excellence Model: Heyday’s approach to esthetician recruitment, compensation, and development creates competitive advantage:
Income Structure: Hourly rate commissions as employee vs. most estheticians paid services-based commission
Focus: Only provide facials making them star of show vs. estheticians working in larger salon with many service offerings
Education: Ten-day foundations training followed by monthly continuing education vs. minimal support in larger salon atmosphere
Data Advantage: Owning 7+ million data points knowing more about client skin vs. very little cumulative customer data for personalization
Result: 230+ state-licensed estheticians with 17% acceptance rate and 15% employee turnover versus 35-50% industry standard
Our Ideal Franchisee Candidate
Values & Motivation: Heyday seeks driven, business-savvy entrepreneurs passionate about skincare and community building while executing personalized experience mission. You’re motivated by empowering incredible estheticians to deliver world-class skincare while creating profitable multi-unit business. Skincare industry experience helpful but not required – we value business acumen, people-first mindset, forward-looking vision, and investment in community over beauty industry credentials.
Fit Indicators: You appreciate technology-enabled operations and data-driven personalization. If you’re experienced business operator seeking consumer-experiential concept with mass personalization potential, strong unit economics ($2.2M revenue, $288K EBITDA first year), dual revenue streams (service + product), and positioning in $7 billion category with 93% consumer engagement, Heyday offers perfect combination of proven model, advanced technology, and growth vision supporting multi-unit development.
Frequently Asked Questions
Q: What are the revenue and profit expectations? A: Average first-year performance shows $2,188,749 revenue, $287,764 EBITDA, and $557,401 product sales. These figures from Item 19 demonstrate strong unit economics with dual revenue streams from services and curated product sales.
Q: What makes Heyday different from traditional spas? A: Ground-floor storefronts versus closed-off rooms, affordable monthly pricing versus rare luxury indulgence, trained esthetician specialists versus jack-of-all-trades, and proprietary 7+ million data point personalization technology versus dated systems create completely different category experience.
Q: How does Heyday retain estheticians better than competitors? A: 15% employee turnover versus 35-50% industry standard through Heyday Way: hourly employee wages (not commission), exclusive facial focus, ten-day foundations training, monthly continuing education, and peer support system creating best possible home for expert estheticians.
Q: What is the site selection and construction timeline? A: Heyday provides road map using historical success with site identification, national broker system, and uniform design specifications. Support includes leasing assistance, construction management, and ensuring shop looks and feels consistent with brand standards.
Q: What ongoing support do franchisees receive? A: Best-in-class end-to-end support including Heyday University training, advanced technology platforms, curated brand partnerships, 7+ million data point database access, digital service integration, and unified team resources throughout franchise relationship supporting multi-unit growth.
Investment Requirements
Total Investment Range: $1.043,510 – $1,261,090 (FDD Average: $1,072,748)
Key Investment Components:
- Franchise Fee: $60,000
- Heyday Shop Development Services: $53,000
- Leasehold Improvements & FF&E: $600,388 (avg)
- Market Introduction Program: $65,000
- Opening Product, Supplies & Equipment: $95,140 (avg)
- Additional Funds (Working Capital): $65,000 (avg)
Ongoing Fees:
- Royalty: 7% of gross sales
- Brand Fund: 2% of gross sales
Financial Requirements:
- Minimum Liquid Assets: $350,000
- Minimum Net Worth: $750,000+
Performance Benchmarks (Average First Year):
- Revenue: $2,188,749
- EBITDA: $287,764
- Product Sales: $557,401
Next Steps
Ready to transform the facial services industry with personalized skincare expertise? Complete the form below to talk to our franchise development team and to discuss specific details and territory availability for this top franchise brand.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.