Transform the facial services industry with personalized skincare approach meeting modern consumer demands. Heyday franchisees operate ground-floor shops delivering expert esthetician services with advanced technology and curated product selection. Join entrepreneurs capturing explosive growth in $7 billion skincare category!
Heyday Skincare at a Glance:
- $2.2M average first-year revenue, $288K EBITDA
- 100+ franchise agreements signed in 12 months
- 7M+ data points creating personalized experiences
- 230+ estheticians, 15% turnover vs 35-50% industry
- Investment $1M-$1.3M with $350K liquid required
About Heyday
Founded in 2015, Heyday revolutionized the $7 billion facial services industry by creating ground-floor storefronts rooted in convenience and ease. We transformed sequestered luxury spa model into affordable monthly must-have through trained specialist estheticians, curated products, and seamless technology-driven experience.
Built largest, most diverse team of expert licensed estheticians (230+) with 17% acceptance rate cultivating education and excellence culture. Proprietary skincare database collecting 7+ million data points provides unprecedented client knowledge, creating personalized experiences positioning Heyday as premier retailer for leading skincare brands in explosive category.
Why Franchise With Heyday?
Our proven business model delivers exceptional results for franchisees while providing essential personalized skincare services.
- Strong First-Year Performance: Average revenue $2,188,749 with $287,764 EBITDA and $557,401 product sales demonstrating profitable unit economics and dual revenue streams from services and retail.
- Rapid National Expansion: 100+ franchise agreements signed in 12 months with over 500 territories primed for development showing strong franchisee demand and substantial market opportunity.
- Proprietary Data Moat: 7+ million data points on client skin, skincare issues, and goals creating personalization advantage traditional spas cannot replicate or compete against at scale.
- Esthetician Retention Excellence: 15% employee turnover versus 35-50% industry standard through hourly wages, focused facial specialization, and continuing education support attracting best talent.
- Mass Personalization Model: Technology-driven consumer experience with scalable systems supporting multi-unit growth, transforming skincare from indulgence to wellness essential with data-driven customization capabilities.
ABF Exclusive Insights
Market Analysis: Facial services category representing $7 billion with 93% consumers calling skincare routine important and 92% taking care of skin every day. ABF research shows 58% projected increase in monthly spend demonstrating consumer prioritization shift from indulgence to wellness essential creating sustainable growth trajectory.
Competitive Advantage: Heyday’s 7+ million data points and proprietary personalization technology create “mass personalization” capability traditional spas cannot replicate at scale, while esthetician-focused culture (15% vs. 35-50% turnover) ensures consistent service quality driving membership retention.
ABF Investment Tip: Enter now during rapid expansion phase – 100+ franchise agreements in 12 months with 500+ territories available demonstrates strong market demand before saturation. First-year average revenue $2.2M with $288K EBITDA validates unit economics supporting investment thesis.
Training & Support
Heyday’s comprehensive support system ensures franchisee success from launch through ongoing operations and multi-unit expansion.
- Opening Support & Site Selection: Road map using historical success, national broker system, and uniform design specifications ensuring consistent brand look and feel with leasing and construction management assistance.
- Heyday University Training: Ten-day foundations training for all estheticians plus monthly continuing education focused on innovative products and best-in-class services supporting recruitment and retention excellence.
- Advanced Technology Platforms: Best-in-class third-party software blended with proprietary systems optimizing client experience and increasing shop profitability through 7+ million data point personalization database.
- Curated Brand Partnerships: World-class skincare brands across key categories with premier retailer positioning for up-and-coming brands driving product sales ($557K average) beyond service revenue.
- Ongoing Operational Guidance: Best-in-class end-to-end support with unified team resources at fingertips from setup through daily operations, membership conversion strategies, and multi-unit expansion planning.
Franchise Owners That Thrive at Heyday
Heyday seeks driven, business-savvy entrepreneurs passionate about skincare and community building while executing personalized experience mission.
- Experienced business operators seeking consumer-experiential concept
- Value technology-enabled operations and data-driven personalization
- Appreciate strong unit economics ($2.2M revenue, $288K EBITDA)
- Multi-unit development mindset with scalable systems
- People-first mindset empowering esthetician excellence
- Forward-looking vision in $7B wellness category
Frequently Asked Questions
Q: What are the revenue and profit expectations? A: Average first-year performance shows $2,188,749 revenue, $287,764 EBITDA, and $557,401 product sales. These figures from Item 19 demonstrate strong unit economics with dual revenue streams from services and curated product sales.
Q: What makes Heyday different from traditional spas? A: Ground-floor storefronts versus closed-off rooms, affordable monthly pricing versus rare luxury indulgence, trained esthetician specialists versus jack-of-all-trades, and proprietary 7+ million data point personalization technology versus dated systems create completely different category experience.
Q: How does Heyday retain estheticians better than competitors? A: 15% employee turnover versus 35-50% industry standard through Heyday Way: hourly employee wages (not commission), exclusive facial focus, ten-day foundations training, monthly continuing education, and peer support system creating best possible home for expert estheticians.
Q: What is the site selection and construction timeline? A: Heyday provides road map using historical success with site identification, national broker system, and uniform design specifications. Support includes leasing assistance, construction management, and ensuring shop looks and feels consistent with brand standards.
Q: What ongoing support do franchisees receive? A: Best-in-class end-to-end support including Heyday University training, advanced technology platforms, curated brand partnerships, 7+ million data point database access, digital service integration, and unified team resources throughout franchise relationship supporting multi-unit growth.
Conclusion
Heyday offers rare combination: proven unit economics ($2.2M revenue, $288K EBITDA first year), proprietary 7+ million data point personalization platform, and esthetician excellence model in $7B facial services category with 93% consumer engagement. Join rapid expansion capturing wellness spending shift.
Next Steps
Ready to transform the facial services industry with personalized skincare expertise? Complete the form below to talk to our franchise development team and to discuss specific details and territory availability for this top franchise brand.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.