JETSET Pilates is a premium reformer Pilates franchise founded in 2010 in Miami and franchising since 2022. The brand has grown to over 270 studios open or in development across the U.S. and Australia. JETSET’s signature 50-minute classes combine strength, cardio, and Pilates-inspired movements on custom reformers, delivering a high-tension, low-impact workout with exceptional client retention.
At a Glance
- Liquid Capital Required: $200,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator (multi-unit potential)
- Location Type: Retail studio (1,500–2,500 sq ft)
- Time Commitment: Full-time
- Experience Required: None; no Pilates or fitness background needed
Top 5 Reasons to Invest
- 270+ studios in 3 years of franchising
- Premium positioning in $145B projected market
- High client retention and visit frequency
- Small footprint with subscription revenue model
- International expansion launching 2026
About JETSET Pilates Franchise
JETSET Pilates launched in 2010 when founder Tamara Galinsky opened her first studio in Miami. The brand began franchising in 2022 and has rapidly expanded to over 270 studios open or in development. In January 2026, JETSET announced 24 new studio openings across Texas, Florida, Georgia, North Carolina, New Jersey, Massachusetts, Colorado, and Washington, D.C.
The brand opened a new headquarters in Miami’s Wynwood neighborhood, designed by globally-recognized architecture firm Kobi Karp. The facility houses JETSET’s Instructor Training Academy and serves as a centralized hub for franchisee training and collaboration. JETSET received a strategic investment from Purchase Capital LLC in 2025, with founder Nicholas J. Singer joining the board of directors. International expansion begins in 2026 with the first London studio in Shoreditch, followed by additional UK locations and entry into Canada and the EU.
“Our growth in 2025 reflects the strength of our model and the discipline behind how we scale, and we plan to maintain a measured but ambitious approach to growth in 2026,” said Bertus Albertse, CEO of JETSET Pilates. “We’re prioritizing premium real estate, the right franchise partners, and operational excellence to ensure long-term success as we expand domestically and internationally in 2026.”
Why Franchise With JETSET Pilates?
- Premium brand positioning attracts loyal client base with exceptionally high retention and visit frequency.
- Subscription and flexible package revenue model creates predictable recurring income from members.
- Small studio footprint (1,500–2,500 sq ft) keeps real estate costs manageable relative to larger fitness concepts.
- Sophisticated franchisee support includes pre-sales playbooks, performance benchmarking, and operational integration.
- Multi-unit growth path — franchise model designed for owners to scale into multiple studio locations.
ABF Exclusive Insights
Market Analysis: The global Pilates and yoga studio market is projected to reach $145 billion by 2027. Modern reformer Pilates — the high-tension, results-driven category JETSET occupies — is the fastest-growing segment within boutique fitness. Demand is driven by consumers seeking low-impact, high-result workouts that build strength without joint stress. The category attracts a loyal demographic willing to pay premium pricing for quality experience.
Competitive Advantage: JETSET differentiates as “modern Pilates” — high-tension, athletic, continuous load — versus traditional Pilates focused on alignment and slower transitions. The signature 50-minute format on custom reformers delivers consistent results that drive retention. JETSET uses advanced mobile data analytics for market evaluation, including demographic modeling, competitive density mapping, and trade-area visitation data. This disciplined site selection protects franchisees from oversaturated markets.
ABF Timing Insight: JETSET opened 24 studios in 2025 and continues measured expansion in 2026 across major U.S. metros (Northeast, Southeast, Texas, California, Midwest) plus international markets. The strategic investment from Purchase Capital signals institutional confidence in the model. For investors seeking a premium fitness brand with proven rapid growth, sophisticated support infrastructure, and international runway, JETSET offers first-mover positioning in underserved markets before saturation.
Training & Support
- Instructor Training Academy at Miami HQ provides centralized, hands-on training for franchisees and staff.
- Structured pre-sales and studio launch playbooks guide owners from signing through opening day execution.
- Performance benchmarking and marketing integration help optimize studio operations and client acquisition.
- Additional training hubs expanding — Dallas facility planned for 2026 to support regional growth.
- Ongoing operational support includes software for bookings, client management, and best practice guidance.
Franchise Owners That Thrive
- Passionate about health, fitness, and wellness lifestyle
- Strong communicators and relationship builders
- Natural leaders who execute proven systems
- Community-focused individuals who connect with clients
- Growth-minded entrepreneurs seeking multi-unit expansion
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking fully passive ownership — studio success requires engaged leadership
- Uncomfortable with premium pricing and boutique fitness positioning
- Unwilling to follow established systems and operational playbooks
- Less than $200,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: Varies by site selection and buildout — typically 6–12 months
- Minimum Net Worth: $500,000 verified during qualification
- Minimum Liquid Capital: $200,000 — required for consideration
- Territory availability and market viability confirmed through data analytics before approval
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need Pilates or fitness experience?
A. No. Many franchise partners come from outside the fitness industry. Passion for wellness and willingness to follow the system matter more than prior experience.
Q. How large is a JETSET studio?
A. Most studios range from 1,500 to 2,500 square feet. Reformer count depends on space configuration and local demand.
Q. How does JETSET evaluate market competition?
A. JETSET uses advanced data analytics including demographic modeling, competitive density mapping, and trade-area visitation data to ensure territory viability before approval.
Q. Can I own multiple studios?
A. Yes. JETSET is highly multi-unit friendly. Many franchise partners expand into multiple studios, and our average owner holds 2.5 territories. Multi-unit opportunities are available in most markets.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $200,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for JETSET Pilates.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.