Lawn Pride

Lawn Pride Franchise

Lawn Pride is now part of Neighborly, the world’s largest home services company. Take advantage of the Neighborly brand and leverage their training, systems, support and operational scale.

Lawn Pride Franchise Overview

Our story is one of trust and connections. While our services have expanded over the 40-plus years we’ve been in business, the way we think about our customers hasn’t. Homeowners rely on Lawn Pride because we know our bluegrass from our crabgrass, and our owners gain the fulfillment that comes from running a business while enjoying flexibility and a true work-life balance. It’s not just our decades of experience and knowledge that keeps customers coming back, but also our consistent approach to service.

This is a simple, low-cost to entry, home-based business that is now offering franchise opportunities across the U.S. With its basic operation and expert training, Lawn Pride is focused on turning this franchise into a household name, with the goal of being the largest weed and fertilization company in the United States.

Lawn Pride Franchise


Lawn Pride has a centralized call center that sells the service for you! They do all the marketing (SEO/Postcards/Pay Per Click) and find your customers for you. They gather the credit card information and put your customer appointments into your CRM system.

You send your technicians out to their routes daily to complete the lawn applications, and once complete, they simply press a button on their ipads to upload the credit card information and the work is complete. It’s that simple.

Lawn Pride Franchise

Over the years, Lawn Pride has crafted a consistent customer experience and people-first culture that are delivered to homeowners during every visit. This Lawn Pride Difference sets us apart from the competition — and sets our owners up for success and repeat business.

  • Recurring Customer Visits – Lawn treatments are performed frequently each season, giving you the chance to capitalize on repeat business.
  • Simple, Scalable Operations – A repeatable, easy-to-scale operational model with seasonality that allows for work-life balance.
  • Executive Ownership Model –  Our franchisees lead a team of lawn care professionals while building relationships with home and business owners in their communities.
  • Cross-Sell Potential – Owners can bundle and sell multiple services to the same customer and leverage the Neighborly network for referrals.
  • Comprehensive Support –  As part of the Neighborly community, Lawn Pride owners receive extensive training and support to launch and maintain their business.
  • Recession Resilient –  No matter the external landscape, homeowners depend on lawn treatments that only an expert can provide to keep their lawn healthy.


Neighborly ensures its Lawn Pride franchisees have what they need throughout their franchise ownership journey, from the grand opening and launch to running daily operations. Successful franchise owners are flexible and willing to learn Lawn Pride’s proven operational processes and business metrics.

  • 8-13 week initial training platform upon successful placement (predominantly online). Additionally, one week for in person training in Indianapolis.
  • We host ongoing live bi-weekly webinar training calls.
  • We have several in person technical training opportunities throughout the year, and our owners have a total training platform which houses every training that we have ever done, where they could do on demand training at their convenience.


We are a great fit for motivated workers with a heart for service and ability to inspire and lead a team. A coachable, capitalized leader who builds a strong culture with their teams. The primary responsibility is to lead, inspire, motivate and encourage their technicians.

This is an executive level ownership model. To qualify for this franchise you will need liquid capital of $50,000 and a minimum credit score of 700. The “all-in” cost to get this exciting opportunity up and running is $150k.

This is a franchise with unlimited and exciting opportunity to expand across the United States, and this will grow quickly.

Lawn Pride Overview with John Dobelbower

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