Magnolia Soap and Bath Company

Magnolia Soap and Bath Company Franchise

Magnolia Soap and Bath Company is not just a franchise, it’s a family-owned, female-led brand that is reimagining the soap and bath products industry.

Magnolia Soap and Bath Company Franchise Overview

Magen Bynum started Magnolia in 2016 in Tupelo, Mississippi. With genuine southern charm at our core, we craft our products from plant-based ingredients while maintaining the luxurious, sensorial experience that leaves our customers’ skin feeling soft, nourished and well-loved. When you choose Magnolia as a partner to your business, you become a part of our family, where integrity, authenticity, personalized care and joy are at the heart of everything we do.

We are proud to have over 40 locations with new stores opening every month. Each Magnolia store is family-owned and locally operated, ensuring our deeply-rooted, personal connection in the communities we serve.

Magnolia Soap and Bath Company Franchise

At Magnolia, our mission is to provide highly effective, luxuriously handcrafted, plant-based products to foster healing, elevate well-being, and celebrate beauty from the inside out.

What We Do

The Magnolia Soap and Bath Company franchise offers a diverse selection of bath, skincare, and homecare products crafted from natural, plant-based ingredients.

Our product line includes everything from luxurious soap bars to fragrant candles, as well as laundry wash and an array of other items. With over 80 unique scents available, customers can choose products that resonate with their preferences and lifestyle.

Our products are: 

  • Plant-based ingredients
  • Locally handcrafted
  • No harsh chemicals or dyes
  • Phthalate-free fragrances
  • Domestically sourced

We take pride in the transparency and authenticity of our products, empowering our community to understand the ingredients in their everyday personal and homecare products to make the best decisions for their family.

Magnolia Soap and Bath Company Franchise

A Soap-histicated Franchise Opportunity

  • Top 20% of Franchise Owners – $616,252
  • Average First Year Revenue – $412,755
  • Average Star Rating – 5 Stars

We’re transforming the $43.22B bath and shower products industry that is growing 5% YOY by delivering a unique experience rooted in southern charm.


What sets Magnolia apart is its comprehensive support system for franchisees, covering every aspect of the business from site selection to store buildout, product creation to marketing, training, and overall business operations.

One of the key advantages of partnering with Magnolia is their strong backing by the Small Business Administration (SBA). This not only provides credibility but also expedites the loan approval process for potential franchisees, allowing them to kickstart their business faster.

By joining forces with Magnolia Soap and Bath Company, franchisees can benefit from a proven business model, expert guidance in various operational areas, and a well-established brand name in the market. It’s a lucrative opportunity for aspiring entrepreneurs who want to thrive in the beauty industry with a trusted partner by their side every step of the way.


We’re in search of enthusiastic partners who are eager to bring Magnolia to their local communities. If you love connecting with your local community, you could be the ideal candidate to help us drive our brand forward. At Magnolia, we take health and wellbeing to heart, and we are seeking partners who share our commitment.

We’re looking for natural-born leaders who align with our vision for growth, innovation and product innovation. Our ideal candidates should possess a minimum of $350,000 net worth and $100,000 liquid capital for owner operators.

Does it look like a good fit?

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