Build your home-based cleaning service business with proven recurring revenue model and exclusive health-focused cleaning system. Maid Brigade franchisees provide professional residential cleaning services with proprietary PUREcleaning® disinfection technology. Join entrepreneurs capitalizing on growing demand for professional home cleaning with 40-year proven franchise!
Maid Brigade at a Glance:
- Entrepreneur Top 100 & Franchise Hall of Fame
- 40 Years Operating (Founded 1979, Franchising Since 1985)
- 400 Cleaning Franchise Territories (US & Canada)
- 500,000 Cleans Performed Annually
- Exclusive PUREcleaning® System (Only in Industry)
- Top Third Median Sales $1.86M (2024)
Maid Brigade Franchise Opportunity
Industry Pioneer: Founded in 1979 and franchising since 1985, Maid Brigade has helped ambitious entrepreneurs become successful business owners for 40 years, building exceptional reputation in more than 380 house cleaning franchise territories throughout US and Canada with 500,000 cleans performed annually. As first professional cleaning service to offer Green Cleaning system with Green Clean Certified® designation, we lead industry innovation.
Market Leadership: Ranked #45 on 2024 Entrepreneur Annual Franchise 500 List, inducted into Franchise Hall of Fame, and recognized in Franchise Times Top 400 for 2024 and FranServe’s FRAN-TASTIC BRANDS for 2025, Maid Brigade stands as only brand in franchise cleaning services industry with distinct meaningful unique selling proposition. We regularly conduct market research understanding what consumers really want, implementing feedback from franchise owners and loyal customers, providing stability and proven systems serious entrepreneurs need to succeed in growing residential cleaning market.
Why Franchise With Maid Brigade?
Our proven business model delivers exceptional results for franchisees while providing health-focused professional cleaning services to homeowners nationwide.
- Exclusive PUREcleaning® System: Only professional cleaning service (franchise or not) offering healthiest, most advanced complete home cleaning and disinfection system creating unique competitive advantage
- Strong Recurring Revenue: 85% of annual sales from repeat customers on set schedules (weekly/bi-weekly service) creating predictable cash flow and stable business model
- Proven Financial Performance: Top third franchisees achieving median sales $1,864,403 in 2024 demonstrating scalability and profitability potential across system
- 40-Year Track Record: Operating since 1979 with SBA certification and Franchise Registry membership validating stability, experience, and long-term viability in industry
- Comprehensive Support Infrastructure: National Sales Center handling phone calls, estimates, scheduling; in-house digital marketing team; bilingual recruitment support; and 180+ collective years franchisor experience
- Home-Based Business Model: Low overhead operation from home with mobile service delivery eliminating retail lease costs and minimizing startup investment requirements
Success Stories
Bryan Sklar, Maid Brigade of Richmond: “Maid Brigade checked all the boxes we were looking for when shopping for a franchise. The support at the corporate level and the franchisee level is unmatched. Corporate has everything figured out and truly provides a turnkey solution.”
Top Third Performance: Franchisees in top third achieving median sales of $1,864,403 in 2024 demonstrating significant revenue potential for well-executed operations in quality territories.
Middle Third Stability: Middle third franchisees generating median sales of $725,585 in 2024 showing sustainable income potential for steady operators building recurring customer base.
Franchisee Satisfaction: Over 94% of Maid Brigade franchisees rated overall quality of brand as good, very good, or excellent validating support quality and business model strength.
Training & Support
Maid Brigade’s comprehensive support system ensures franchisee success from launch through ongoing operations and territory expansion.
- Two-Week Intensive Training: Executive and field training before official opening covering operations, PUREcleaning® system, customer acquisition, team management, and business fundamentals
- National Sales Center: Responds to phone calls during, before, and after regular business hours with carefully trained staff providing estimates and scheduling service appointments
- In-House Digital Marketing Team: Dedicated support helping franchisees with online presence, lead generation, social media, and digital advertising campaigns driving customer acquisition
- Bilingual Recruitment Support: Dedicated bilingual employee assistance for team member recruitment helping franchisees build quality cleaning teams in diverse markets
- Continuing Education: Available through conference calls, webinars, regional meetings, annual convention, and password-protected owners-only private website with resources
- Franchise Owner Mentors: Access to successful owner-mentors and marketing executives with 180+ collective years with brand (15 years average) bringing proven experience
- Turnkey Operations: Complete systems for scheduling, quality control, customer service, team management, and business operations developed over 40 years
ABF Exclusive Insights
Market Analysis: Residential cleaning services experiencing sustained growth as consumer dependence on outside cleaning help creates healthy growing demand. ABF research shows 1 in 5 women cleaning their own homes today plan to have cleaning service in future, creating expanding addressable market as household incomes rise and life changes occur.
Competitive Advantage: Maid Brigade’s exclusive PUREcleaning® system, 40-year operating history, National Sales Center handling lead conversion, and 85% recurring revenue from repeat customers create competitive moat independent cleaners and newer franchises cannot replicate without substantial investment in systems, certification, and infrastructure.
ABF Investment Tip: Enter now with proven Franchise Hall of Fame brand – top third franchisees generating $1.86M median sales validates scalability while 85% recurring revenue reduces volatility typical of transactional service businesses. Home-based model with low overhead maximizes profitability versus retail-dependent franchises requiring expensive build-outs.
The Recurring Revenue Model
Sustainable Business Foundation: About 85% of annual sales from repeat customers having Maid Brigade clean on set schedule, usually with weekly or bi-weekly service creating predictable cash flow and stable business model.
Customer Retention Focus: Lasting relationships created through recurring service drive growth and profitability, with ongoing transactions providing foundation for sustainable business supporting families and communities.
Growing Market Demand: Consumer dependence on outside cleaning help fuels franchisees’ growth and profitability year after year as people prioritize careers, parenting, community involvement, hobbies, education, and self-care over housework.
Upward Mobility: Franchise fee based on qualified households TODAY, but 1 in 5 women plan future cleaning service as people buy homes, get raises, have children, and experience life changes expanding addressable market continuously.
Our Ideal Franchisee Candidate
Values & Motivation: Maid Brigade seeks people-oriented entrepreneurs passionate about making immediate positive difference in others’ lives while building recurring revenue businesses. You’re motivated by helping customers solve problems, helping employees do their best work, and freeing people’s time for careers, families, and personal goals. Cleaning experience not required – we value interpersonal skills, problem-solving ability, team-building focus, and desire to create lasting customer relationships over technical cleaning knowledge.
Fit Indicators: You enjoy interacting with employees and customers (not polished salesperson – we prefer you’re not). If you’re people-person, you should be front lines with customers hiring office person for operations. If you’re gifted with back-office operations, hire manager skillful in interpersonal relations as brand face. If you’re seeking home-based business with recurring revenue (85% repeat customers), proven 40-year track record, exclusive PUREcleaning® system, comprehensive support (National Sales Center, digital marketing, bilingual recruitment), and positioning in growing residential cleaning market, Maid Brigade offers perfect combination of Franchise Hall of Fame validation, sustainable business model, and mission-driven purpose.
Frequently Asked Questions
Q: What makes Maid Brigade different from other cleaning franchises? A: We are only brand in franchise cleaning services industry with distinct meaningful unique selling proposition through exclusive PUREcleaning® system. All other franchise cleaning services say and do pretty much same thing with no clear differentiation. We regularly conduct market research and implement feedback from franchise owners and customers to meet actual market demand.
Q: What experience do I need to succeed? A: No cleaning experience required. Successful franchisees have good interpersonal skills and enjoy interacting with others – both employees and customers. You don’t have to be polished salesperson (we prefer you’re not). Success comes from helping customers solve problems and helping employees do their best work.
Q: What is the PUREcleaning® system? A: Healthiest, most advanced complete home cleaning and disinfection system on market. Multi-point cleaning removes dirt and debris, followed by powerful non-toxic EPA-registered disinfectant applied with electrostatic sprayer ensuring 360-degree coverage. Safe for people, pets, environment with no harsh residues, dyes, or odors. Exclusive to Maid Brigade franchisees.
Q: How does the National Sales Center work? A: Our National Sales Center responds to customer phone calls during, before, and after regular business hours. Carefully trained staff provides estimates and schedules service appointments, allowing you to focus on team building and customer retention rather than constant phone answering.
Q: What does a successful territory look like? A: Every market is different with no perfect combination of criteria. We work with candidates to analyze demographics in given area, assembling portfolio of contiguous zip codes comprising 25,000-40,000 total qualified households based on annual income of $100,000 or more.
Q: Can I operate from home? A: Yes – this is home-based business model. You operate from home office managing team and customers while cleaning teams travel to customer homes in vehicles (initially team members’ cars, eventually fleet with branded wraps). No retail location or storefront required.
Investment Requirements
Total Investment: $120,616 – $136,366
Franchise Fee: $49,900
Financial Requirements:
- Varies by territory size (25,000-40,000 qualified households)
Ongoing Fees:
- Royalty: 6.9% – 3.5% (declining structure)
- Additional Support: National Sales Center, digital marketing, bilingual recruitment included
Business Model:
- Home-Based: Yes (no retail lease required)
- Mobile Service: Cleaning teams travel to customer homes
- Vehicles: Option to use team cars initially, upgrade to branded fleet
- VetFran Member: Yes (veteran-friendly discounts available)
Performance Benchmarks (2024):
- Top Third Median Sales: $1,864,403
- Middle Third Median Sales: $725,585
- Lower Third Median Sales: $344,164
- Recurring Revenue: 85% from repeat customers
Industry Position:
- Founded: 1979 (45+ years operating)
- Franchising Since: 1985 (40 years franchising)
- Territories: 400+ across US and Canada
- Annual Cleans: 500,000
- Rankings: #45 Entrepreneur Franchise 500, Franchise Hall of Fame
Recognition & Awards
Entrepreneur Magazine:
- Top 500 Franchise for 2025
- Franchise Hall of Fame Inductee
- Top 100 Franchise
- #45 on 2024 Annual Franchise 500 List
Additional Recognition:
- Franchise Times Top 400 for 2024
- FranServe’s FRAN-TASTIC BRANDS for 2025
- Top 50 Franchise for Minorities and Vets (USA Today)
- Top 25 Franchise for Hispanics (World Franchising Network)
- World-Class Franchise (most prestigious franchising award)
Next Steps
Ready to build home-based cleaning business with recurring revenue and exclusive PUREcleaning® system serving growing residential market? Complete the form below to talk to our franchise development team and to discuss specific details and territory availability for this top franchise brand.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.
Elizabeth discusses the benefits of being part of the Maid Brigade Franchise System.
Pete talks about his work background prior to becoming a Maid Brigade franchise owner.
“Maid Brigade checked all the boxes we were looking for when shopping for a franchise. The support at the corporate level and the franchisee level is unmatched. Corporate has everything figured out and truly provides a turnkey solution.”
What we love most about Maid Brigade is the freedom and flexibility granted by corporate that empowers us to provide our market with the best services possible. Corporate’s ability to listen with an open mind, consider the ever-changing landscape, and demand innovation, demonstrates their aptitude and willingness to explore and discover for continuous improvement, for continuous partnership.
My wife and I purchased a Maid Brigade franchise in August of 2015. We looked at other cleaning franchises but found Maid Brigade to be the best fit for us. The support we’ve received from the Home Office and other franchisees has exceeded our expectations. Whether it be marketing, operations, tech support or just general business questions, Maid Brigade has been so helpful. I like to compare it to a large family.