Maid Brigade is a residential cleaning franchise with 40 years of franchising experience. Founded in 1979 and franchising since 1985, the brand operates 400+ territories across the US and Canada, performing 500,000 cleans annually. Maid Brigade is the only professional cleaning service — franchise or independent — offering the proprietary PUREcleaning® disinfection system. 85% of annual sales come from repeat customers on weekly or bi-weekly schedules, creating predictable recurring revenue.
At a Glance
Minimum Liquid Capital Required: $50,000
Total Investment: $120,616 – $136,366
Franchise Fee: $49,900
Royalty: 6.9% – 3.5% (declining structure)
Ownership Model: Owner-operator
Location Type: Home-based
Experience Required: None in cleaning; people skills and team-building orientation preferred
Top 5 Reasons to Invest
- 85% recurring revenue from repeat customers on set schedules
- Exclusive PUREcleaning® system — only brand with meaningful differentiation
- Franchise Hall of Fame inductee with 40-year track record
- Top third median sales: $1,864,403 (2024)
- National Sales Center handles calls, estimates, and scheduling
Maid Brigade Franchise Opportunity
The residential cleaning market continues growing as households prioritize careers, parenting, and personal time over housework. Maid Brigade captures this demand with a proven system, exclusive technology, and infrastructure that independent cleaners can’t match.
The Recurring Revenue Model:
About 85% of annual sales come from repeat customers on weekly or bi-weekly schedules. This isn’t transactional — it’s recurring revenue that creates predictable cash flow and a stable business foundation.
The PUREcleaning® Advantage:
Maid Brigade is the only professional cleaning service offering the PUREcleaning® system — a multi-point cleaning process followed by EPA-registered, non-toxic disinfectant applied with electrostatic sprayers for 360-degree coverage. Safe for people, pets, and environment. No competitor can claim this.
Why Franchise With Maid Brigade?
National Sales Center: Trained staff handles incoming calls during, before, and after business hours — providing estimates and scheduling appointments. You focus on team building and operations, not answering phones.
Declining Royalty Structure: Royalties decrease from 6.9% to 3.5% as your business grows. The more successful you become, the more you keep.
Home-Based, Low Overhead: No retail location. No buildout costs. Operate from home while cleaning teams travel to customer homes. Initially teams use their own vehicles; upgrade to branded fleet as you scale.
40 Years of Proven Systems: Scheduling, quality control, customer service, team management — all developed and refined over four decades of real-world operation.
Training & Support
Pre-Opening:
- Two-week intensive training (executive and field)
- Operations, PUREcleaning® system, customer acquisition, team management
Ongoing Support:
- National Sales Center for lead handling and scheduling
- In-house digital marketing team
- Bilingual recruitment support for building cleaning teams
- Owner-mentor network (15+ years average experience)
- Conference calls, webinars, regional meetings, annual convention
ABF Exclusive Insights
Market Analysis: Residential cleaning services experiencing sustained growth as consumer dependence on outside cleaning help creates healthy growing demand. ABF research shows 1 in 5 women cleaning their own homes today plan to have cleaning service in future, creating expanding addressable market as household incomes rise and life changes occur.
Competitive Advantage: Maid Brigade’s exclusive PUREcleaning® system, 40-year operating history, National Sales Center handling lead conversion, and 85% recurring revenue from repeat customers create competitive moat independent cleaners and newer franchises cannot replicate without substantial investment in systems, certification, and infrastructure.
ABF Investment Tip: Enter now with proven Franchise Hall of Fame brand — top third franchisees generating $1.86M median sales validates scalability while 85% recurring revenue reduces volatility typical of transactional service businesses. Home-based model with low overhead maximizes profitability versus retail-dependent franchises requiring expensive build-outs.
Franchise Owners That Thrive
Values & Motivation: Maid Brigade seeks people-oriented entrepreneurs passionate about making immediate positive difference in others’ lives while building recurring revenue businesses. You’re motivated by helping customers solve problems, helping employees do their best work, and freeing people’s time for careers, families, and personal goals. Cleaning experience not required – we value interpersonal skills, problem-solving ability, team-building focus, and desire to create lasting customer relationships over technical cleaning knowledge.
Fit Indicators: You enjoy interacting with employees and customers (not polished salesperson – we prefer you’re not). If you’re people-person, you should be front lines with customers hiring office person for operations. If you’re gifted with back-office operations, hire manager skillful in interpersonal relations as brand face. If you’re seeking home-based business with recurring revenue (85% repeat customers), proven 40-year track record, exclusive PUREcleaning® system, comprehensive support (National Sales Center, digital marketing, bilingual recruitment), and positioning in growing residential cleaning market, Maid Brigade offers perfect combination of Franchise Hall of Fame validation, sustainable business model, and mission-driven purpose.
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Are you uncomfortable managing and motivating cleaning teams?
- Do you dislike customer interaction and relationship building?
- Are you looking for passive ownership without team leadership?
- Do you have less than $50,000 in liquid capital?
If you answered yes to any of these, this franchise may not be the right fit. Maid Brigade requires people-oriented owners who build teams and customer relationships.
Investment Readiness Check
- Minimum Liquid Capital: $50,000 — required for consideration
- Financial requirements vary by territory size (25,000-40,000 qualified households)
- Ownership timeline: Expect launch within 60-90 days of completing training
- VetFran member with veteran-friendly incentives available
- Territory based on contiguous zip codes with household income $100,000+
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need cleaning experience? A. No. Success comes from interpersonal skills, team building, and customer service — not cleaning expertise. You manage the business; your teams do the cleaning.
Q. How does the National Sales Center work? A. Trained staff answers customer calls during and outside business hours, provides estimates, and schedules appointments. You focus on operations and team development rather than constant phone duty.
Q. What is PUREcleaning®? A. A multi-point cleaning and disinfection system using EPA-registered, non-toxic disinfectant applied with electrostatic sprayers for 360-degree coverage. Exclusive to Maid Brigade — no other cleaning service offers it.
Q. What are realistic revenue expectations? A. 2024 median sales: top third $1,864,403, middle third $725,585, lower third $344,164. Results depend on market, execution, and territory development.
Next Steps
Complete the form below to request a qualification review and discuss territory availability for Maid Brigade.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Elizabeth discusses the benefits of being part of the Maid Brigade Franchise System.
Pete talks about his work background prior to becoming a Maid Brigade franchise owner.
“Maid Brigade checked all the boxes we were looking for when shopping for a franchise. The support at the corporate level and the franchisee level is unmatched. Corporate has everything figured out and truly provides a turnkey solution.”
What we love most about Maid Brigade is the freedom and flexibility granted by corporate that empowers us to provide our market with the best services possible. Corporate’s ability to listen with an open mind, consider the ever-changing landscape, and demand innovation, demonstrates their aptitude and willingness to explore and discover for continuous improvement, for continuous partnership.
My wife and I purchased a Maid Brigade franchise in August of 2015. We looked at other cleaning franchises but found Maid Brigade to be the best fit for us. The support we’ve received from the Home Office and other franchisees has exceeded our expectations. Whether it be marketing, operations, tech support or just general business questions, Maid Brigade has been so helpful. I like to compare it to a large family.