Morrison Plus Property Inspections

America’s Best Franchises (ABF) Brand Insight —

Morrison Plus Property Inspections offers a genuinely low-barrier entry into an established real estate services category with structural tailwinds. The brand pairs a home-based, owner-operator launch model with a reducing royalty structure rarely seen in franchising. With the original Glendora, California pilot location generating annual sales in the millions, Morrison Plus has a credible proof point behind its training and support model. The combination of low capital entry, scalable team model, and broad inspection service menu positions it well for motivated owner-operators and career-change candidates.

At a Glance

• Minimum Liquid Capital: $25,000 — funds (cash, marketable securities, retirement assets) immediately available without liquidation of long-term holdings
• Ownership Model: Owner-Operator with Executive growth path
• Location Type: Home-Based, 100% Mobile
• Time Commitment: Full time
• Experience Required: None required

Top 5 Reasons to Consider Morrison Plus

• Reducing royalty structure rewards revenue growth
• Over 90% of home sales include inspections
• Low capital entry relative to service franchising
• Expanding service menu beyond residential inspections
• Exclusive protected territories by market

About Morrison Plus Property Inspections 

Morrison Home Inspections launched in 2007 when founder Duane Morrison began performing inspections from his home in Pasadena, California. The company expanded into commercial and specialty inspections, opening a Glendora office in 2011 and rebranding as Morrison Plus Property Inspections in 2017 to reflect its broader service menu.

Morrison Plus began franchising in 2018, opening its first franchise locations in Bellflower and Burbank. The Glendora pilot location continues to generate multi-million-dollar annual sales as proof of the model. The brand is a VetFran member and participates in SBA lending programs for qualified candidates entering the system.

Why Franchise With Morrison Plus?

• Reducing royalty structure (7.0% to 5.5%) is rare in franchising — as revenue grows, the royalty percentage declines, increasing franchisee margin.
• Total investment between $49,300 and $88,336 is among the lowest entry points available in any established real estate services franchise category.
• Exclusive protected territories ensure no internal competition, letting franchisees build local real estate agent and lender relationships without brand dilution.
• Service menu expansion path — from home inspections into commercial, pool, chimney, sewer, mold, and radon — creates genuine revenue diversification over time.
• VetFran membership provides a 20% franchise fee discount for qualifying veterans, lowering the effective entry cost even further.

ABF Advisory Perspective

ABF Market Analysis —

According to the American Society of Home Inspectors, more than 90% of U.S. home sales now include a home inspection, establishing property inspection as a standard real estate transaction component rather than an optional service. The category benefits from structural demand drivers: mandatory lender requirements, buyer risk aversion, and agent liability protection. Regional inspection businesses dominate most markets, leaving room for franchise systems with brand credibility and standardized reporting to win agent referral relationships.

ABF Timing Insight —

Franchisees entering now benefit from Morrison Plus still being in a growth phase — exclusive territories remain available in many markets, while established brands often have limited availability. The reducing royalty model is particularly attractive as interest rates stabilize and transaction volumes recover. Candidates should evaluate local real estate activity, builder-to-resale mix, and agent network density when selecting a territory, as these drive first-year ramp more than any other single factor.

Training & Support

• Morrison Plus Academy delivers up to 5 days of intensive training — 3 days classroom covering inspection standards, report writing, and software, plus 2 days of hands-on field training with experienced inspectors.
• Back-office support covers scheduling, invoicing, quality control, and reporting systems so new franchisees can focus on building agent and lender relationships rather than rebuilding internal processes from scratch.
• Marketing assistance includes branded vehicles, uniforms, marketing materials, and guidance on building referral networks with real estate agents, brokers, and mortgage lenders in the local territory.
• Ongoing business development coaching includes periodic field visits, operations guidance, sales training, and technical inspection education to help franchisees scale from solo operator to multi-inspector team.
• SBA lending referrals help qualified candidates with strong credit secure financing, lowering the practical barrier to entry for career-change candidates with limited upfront capital available.

Our Ideal Franchisee Candidate

• Detail-oriented with strong observational and technical aptitude
• Veteran or career-change professional seeking ownership
• Comfortable building relationships with agents and lenders
• Self-motivated with disciplined daily work habits
• Willing to follow a proven inspection and reporting system

Who Morrison Plus Is NOT For

• Candidates unwilling to perform inspections personally during the owner-operator ramp phase of the business.
• Operators expecting passive investment returns — this is a hands-on, field-based service business in its early years.
• Candidates uncomfortable climbing on roofs, entering crawl spaces, or performing physical work in residential and commercial settings.
• Anyone unwilling to build agent referral relationships through consistent outreach, networking, and marketing activity.
• Candidates without the discipline to follow Morrison Plus inspection protocols, reporting standards, and brand guidelines.

Frequently Asked Questions

What is the total investment to open a Morrison Plus franchise?
The total investment ranges from $49,300 to $88,336, including the $40,000 franchise fee. Veterans receive a 20% discount on the franchise fee.

How does the reducing royalty structure work?
Royalty starts at 7.0% of gross revenue and reduces to as low as 5.5% as franchisees hit higher revenue thresholds. Growth is rewarded with expanding margin. Specific tiers are detailed in the FDD.

Do I need prior inspection experience?
No. Morrison Plus Academy provides all required training for new franchisees. Ideal candidates are detail-oriented, quick learners with strong work ethic rather than industry veterans.

Can I start from home?
Yes. Most franchisees begin as home-based owner-operators and move to office space as they scale to multi-inspector teams. The Glendora pilot location followed this same path.

What inspection services can I offer?
The system supports home buying, home listing, apartment, commercial, relocation, video sewer, pool and spa, chimney, thermal, mold and indoor air quality, move-in/move-out, drone, sprinkler, and radon inspections.

Is SBA financing available?
Morrison Plus refers qualified candidates with strong credit to SBA lending partners. The franchisor does not provide direct financing but facilitates introductions to approved lenders.

Next Steps

If you are drawn to a low-cost, home-based entry into property inspection with a reducing royalty structure, exclusive protected territories, broad service menu expansion, and a veteran-friendly discount, Morrison Plus Property Inspections is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for Morrison Plus Property Inspections.

This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.