Options For Senior America is an in-home senior care franchise with a tech-enabled platform serving families through non-medical caregiving, live-in care, and companion services.
At a Glance
- Liquid Capital Required: $40,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Net Worth Required: $300,000
- Ownership Model: Owner-operator
- Location Type: Office-based (not home-based)
- Time Commitment: Full-time
- Experience Required: None — no healthcare background needed
Top 5 Reasons to Invest
- 35+ years established — founded in 1989, trusted brand in senior care
- Tech-enabled platform — AI automation, offshore support, custom CRM
- Multi-territory model — manage multiple territories from one office
- Pre-booked referral meetings — corporate schedules hospital and SNF introductions
- Tiered franchise fees — $47,500 first unit, drops to $30,000 for third+
About Options Franchise
Options For Senior America was founded in 1989 and began franchising in 2015. The company operates 30+ franchise locations and 7 company-owned units across the United States, delivering in-home care that allows seniors to age in place.
In 2024, new leadership reimagined the brand as a tech-enabled franchise platform, integrating AI automation, offshore administrative support, and caregiver scheduling systems. The model is designed for franchisees who want to lead a business rather than manage daily caregiving operations. Live-in care is a core differentiator, alongside companion care and non-medical home services.
Why Franchise With Options?
- Tech-enabled operations — Custom CRM, AI-powered workflows, and caregiver management tools reduce administrative burden and streamline daily operations.
- Offshore recruitment and support — Dedicated offshore team handles scheduling, CRM updates, and caregiver outreach so franchisees focus on growth.
- Multi-territory expansion — Operate multiple territories from a single office, increasing revenue while managing costs efficiently.
- Pre-booked referral meetings — Corporate schedules introductions with hospitals, skilled nursing facilities, and elder care attorneys.
- Tiered franchise fees — First unit $47,500, second unit $37,500, third+ units $30,000 — designed for multi-unit growth.
ABF Exclusive Insights
Market Analysis: The senior care industry exceeds $500 billion annually. By 2040, over 80 million Americans will be 65 or older, and 90% of seniors prefer to age at home. Demand for in-home care continues to outpace supply of qualified providers.
Competitive Advantage: Most senior care franchises require franchisees to manage caregiver logistics directly. Options For Senior America’s tech platform and offshore support handle administrative tasks, letting franchisees focus on relationship-building and territory growth. Live-in care specialization addresses a high-value segment many competitors don’t emphasize.
ABF Timing Insight: For investors with $40,000 liquid capital seeking a purpose-driven business in a high-growth industry, Options For Senior America offers a modernized model with built-in scalability. The multi-territory structure and tiered franchise fees create a clear path to expansion.
Training & Support
- 3-phase onboarding — Comprehensive program covering operations, compliance, caregiver management, and business development.
- 5-day corporate training — Initial in-person training at headquarters followed by ongoing coaching.
- Dedicated support coach — Assigned business development coach for real-time guidance and growth planning.
- Marketing support — National branding, digital marketing tools, and referral partnership development.
- 24/7 operational support — Around-the-clock assistance for franchisees and their teams.
Franchise Owners That Thrive
- Relationship builders — comfortable networking with hospitals, SNFs, and community referral sources
- Business leaders — experienced in sales, operations, HR, or people management
- Organized operators — able to oversee teams and systems without micromanaging
- Community-focused — passionate about improving seniors’ quality of life
- Growth-oriented — interested in multi-territory expansion over time
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking hands-on caregiving work — this is a leadership role, not a caregiver role
- Uncomfortable with sales and relationship-building in healthcare settings
- Expecting passive income without active business development
- Less than $40,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: Varies based on state licensing requirements
- Total investment: $86,000–$110,400 including franchise fee, licensing, training, and working capital
- Franchise Fee: $47,500 (first unit); $37,500 (second); $30,000 (third+)
- Minimum Liquid Capital: $40,000 — required for consideration
- Discounts: Veterans, RNs, Case Managers, and Social Workers receive 10% off franchise fee
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need healthcare experience to own an Options For Senior America franchise?
A. No. Franchisees come from sales, marketing, operations, HR, and other business backgrounds. Healthcare experience is helpful but not required — training covers everything you need to operate successfully.
Q. Will I be managing caregivers directly?
A. Your role is leadership-focused. You’ll oversee your office team and may interact with caregivers during hiring, but offshore support handles scheduling, CRM updates, and caregiver outreach.
Q. What are pre-booked referral meetings?
A. Corporate schedules introductions with hospitals, skilled nursing facilities, and elder care attorneys on your behalf. You attend the meetings and build the relationships — the appointments are set up for you.
Q. Can I expand to multiple territories?
A. Yes. The model is designed for multi-territory growth from a single office. Tiered franchise fees ($47,500 → $37,500 → $30,000) incentivize expansion.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $40,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Options For Senior America.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Options Franchise Owner talks about his ownership experiences.
“Reflecting on the last five years as an Options franchisee, I can say without a doubt that this was the best business decision I ever made.”
“Options’ extensive training program, its unique database system and the on-going support provided by its knowledgeable staff have positioned me favorably for success.”