Perspire Sauna Studio is an infrared sauna franchise offering private suite experiences combining full-spectrum infrared, red light therapy, and contrast therapy.
At a Glance
- Liquid Capital Required: $225,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator or semi-absentee
- Location Type: Retail studio
- Time Commitment: Full-time
- Experience Required: None — no health or fitness background needed
Top 5 Reasons to Invest
- Recurring revenue model — membership-based business with predictable income
- Minimal labor — 4-6 employees per studio, low staffing complexity
- 275+ licenses awarded — nearly 100 studios open, rapid expansion continuing
- Multi-service offering — infrared sauna, red light therapy, contrast therapy, halotherapy
- No special licensing required — no certifications or industry credentials needed
About Perspire Sauna Studio
Perspire Sauna Studio was founded in 2010 in Costa Mesa, California by Lee Braun and began franchising in 2018 after operating three corporate studios for eight years. The brand has grown to nearly 100 open studios with 275+ franchise licenses awarded across the United States, with Canada expansion planned for 2027.
Each studio features private sauna suites equipped with full-spectrum infrared saunas, medical-grade red light therapy, SNØ contrast showers, and integrated halotherapy. Suites include entertainment systems, personal showers, and premium amenities. The model combines ancient heat therapy practices with modern technology and science-backed wellness protocols.
“We are thrilled with the growth at Perspire so far this year,” says Lee Braun, founder and CEO of Perspire Sauna Studio. “Crossing 100 franchises awarded is a big milestone for the brand and I couldn’t be more grateful to our guests, franchise owners, and team members that helped make this possible. As our expansion goals continue to grow, one thing will always remain the same, and that is to provide guests a genuine experience that benefits their healthy lifestyle.”
Why Perspire Sauna Studio
- Recurring revenue model — Membership-based structure creates predictable, repeat income from loyal guests seeking regular wellness sessions.
- Labor-light operations — Studios typically operate with 4-6 employees, with no more than two staff members working at any time.
- No special licensing — No certifications, health credentials, or industry experience required to own and operate.
- Multi-therapy platform — Infrared sauna, red light therapy, contrast therapy, and halotherapy create multiple value drivers under one roof.
- Private suite experience — Guests enjoy individual rooms with entertainment, amenities, and personalized settings — differentiating from communal sauna concepts.
ABF Exclusive Insights
Market Analysis: The global wellness economy exceeds $1.1 trillion. Consumer demand for science-backed, recovery-focused wellness continues to rise as people prioritize preventative health, sleep improvement, and stress reduction. Infrared sauna and red light therapy have moved from niche to mainstream.
Competitive Advantage: Most sauna concepts offer communal experiences. Perspire’s private suite model with entertainment systems, personal showers, and pre-set preferences creates a premium, personalized experience that commands member loyalty. The combination of infrared, red light, contrast, and halotherapy in one studio is uncommon in the market.
ABF Timing Insight: For investors with $225,000 liquid capital seeking a wellness business with recurring revenue and minimal staffing requirements, Perspire offers a proven model in a rapidly expanding category. Multi-unit agreements are available for investors seeking larger territory development.
Training & Support
Our experienced, passionate, and dedicated Perspire Sauna Studio™ support team will be with you every step of the way, providing invaluable guidance and unwavering assistance as you navigate the exciting world of franchise ownership.
Initial Support
- Onboarding and access to the online platform
- Site selection guidance
- Studio design layout
- Initial training
- Pre sales marketing and grand opening marketing assistance
- On-site training and opening assistance
Ongoing Support
- Marketing, client acquisition and conversion support
- Digital marketing management
- Local marketing assistance
- Micro-site, newsletters, and social media support
- Direct mail and print advertising assistance
- Operational advice and support
Franchise Owners That Thrive
- Wellness-minded entrepreneurs — passionate about helping communities improve health and well-being
- Multi-unit operators — experienced franchisees or business owners seeking portfolio expansion
- Community builders — skilled at creating welcoming environments and member relationships
- Operationally focused — comfortable managing staff, systems, and guest experience
- Growth-oriented — interested in developing multiple locations in a territory
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking fully passive ownership without operational involvement
- Uncomfortable with retail lease commitments and buildout processes
- Expecting immediate profitability without membership development effort
- Less than $225,000 in liquid capital available
Candidates who do not meet the financial criteria below are typically not approved by the franchisor.
Investment Readiness Check
- Ownership timeline: Varies based on site selection and buildout
- Total investment: $565,538–$989,638 including franchise fee, buildout, equipment, and working capital
- Franchise Fee: $50,000
- Royalty: 7%
- Brand Fund: 2%
- Minimum Liquid Capital: $225,000 — required for consideration
All financial thresholds are set by the franchisor and are non-negotiable during approval.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need health or fitness industry experience?
A. No. Perspire provides comprehensive training covering operations, guest experience, and business management. Passion for wellness is valuable, but industry credentials are not required.
Q. How many employees does a studio need?
A. Studios typically operate with 4-6 employees, with no more than two staff members working at any given time. The model is designed to be labor-light.
Q. What therapies do Perspire studios offer?
A. Four modalities: full-spectrum infrared sauna, medical-grade red light therapy, SNØ contrast showers, and integrated halotherapy. Private suites include entertainment systems and premium amenities.
Q. Are multi-unit opportunities available?
A. Yes. Perspire actively seeks multi-unit franchisees for territory development. Recent agreements include 3-unit and 5-unit deals across multiple states.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $225,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Perspire Sauna Studio.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Perspire Sauna Studio Franchisees talk about their experience.
The proven systems, leadership, and operations support provided a structure that facilitated a rapid launch… I’m truly overwhelmed with gratitude and pride to be part of the Perspire Sauna Studio family.
Having been challenged with auto-immune diseases most of my life, I feel blessed and excited to bring the powerful healing benefits of Infrared Saunas to my community.