Ignite your entrepreneurial spark with Pilates Addiction’s transformative fitness vision. Lead a studio revolutionizing Pilates with athletic energy. Join us to sculpt success!
Own a Pilates Addiction Franchise
Pilates Addiction, launched in West Hollywood in 2025, redefines boutique fitness. Founded under Sequel Brands, it blends classical Pilates with modern intensity. CEO Sarah Luna’s expertise drives innovation.
Led by Proven Fitness Industry Leadership
CEO Sarah Luna, formerly of Xponential Fitness, Club Pilates and Pure Barre, brings over a decade of boutique fitness franchising experience and is building a community-first model that merges performance, accessibility and client loyalty.
“Pilates Addiction was built to meet the moment,” says Luna. “Clients want results, connection and a brand they can trust. We’ve built a system that delivers all three – designed for scale and rooted in substance.”
Unlike typical studios, Pilates Addiction uses the patented WundaFormer for dynamic workouts. Sarah’s leadership at Club Pilates and Pure Barre ensures franchisee success. We’re building vibrant fitness communities nationwide.
Why Choose Pilates Addiction?
Sequel Brands’ proven leadership empowers your Pilates Addiction success.
- Stable Membership Income: Drive consistent revenue through client memberships and class packages, ensuring predictable cash flow and strong retention for long-term financial growth.
- Affordable Startup Costs: Benefit from lower initial investment with optimized studio designs and lean staffing, delivering profitability without sacrificing premium client experiences.
- Guided Studio Launch: Receive end-to-end support, from site selection to opening day, with expert training and resources for a seamless, successful rollout.
- Unique WundaFormer Edge: Stand out with the exclusive WundaFormer, blending reformer, barre, and chair workouts to attract and retain diverse fitness enthusiasts.
- Thriving Wellness Demand: Lead in the expanding Pilates market, meeting the growing need for community-driven, low-impact fitness with a premium brand.
- Flexible Expansion Options: Grow confidently with a scalable model, supported by streamlined operations and expert guidance for single or multi-unit franchise success.
“Pilates, at its core, intends to build strong, functional bodies. Over time, however, the method split into extremes: traditional Pilates, which is often criticized for being too slow, rigid and dogmatic, while newer versions pushed intensity at the expense of biomechanics and foundational strength. Pilates Addiction is the industry’s course correction to the extreme,” the brand says.
Training and Support
Pilates Addiction’s robust support ensures your studio thrives from launch onward.
- Real Estate Guidance: Access market analysis, demographic research, and site evaluation for optimal location selection.
- Construction Expertise: Receive architectural guidance and vendor access for studio build-out.
- Class Format Training: We offer robust training programs that cover our proprietary class formats, operational procedures, and leadership best practices. Whether you are an experienced fitness professional or entering the industry for the first time, our structured curriculum prepares you and your team for long-term success.
- Operational Systems: Use integrated tools for scheduling, sales, and client management.
- Leadership Development: Learn best practices to lead your team effectively.
- Ongoing Operations Support: Benefit from continuous guidance to drive studio growth.
FAQ’s
Q. What is the WundaFormer?
A. The WundaFormer, a patented machine exclusive to Pilates Addiction, is a cornerstone of the franchise’s innovative approach to Pilates, offering distinct benefits for franchisees and clients. The WundaFormer combines four Pilates apparatuses—reformer, jump board, ballet barre, and Wunda Chair—into a single, seamless platform. This innovative design enables uninterrupted, flowing workouts that maximize class efficiency and intensity, allowing franchisees to offer 50-minute sessions.
Q. How long does it take to open a Pilates Addiction studio?
A. Typically 6–12 months, with Sequel Brands’ streamlined support.
Q. Can I finance the WundaFormer package?
A. Approved lenders offer various terms, or you can opt for our in‑house rental program.
Who Are We Looking For?
We begin with you—your passion for wellness, your entrepreneurial spirit, and your vision for the future. In this step, we’ll connect one-on-one to explore your goals and introduce you to the Pilates Addiction brand. This is your chance to learn what makes our method, our movement, and our model so powerful. Join our team!
