Showhomes is a home staging and interior design franchise helping homeowners and realtors sell properties faster and at higher prices through professional staging and design services.
At a Glance
- Liquid Capital Required: $50,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Net Worth Required: $100,000
- Ownership Model: Owner-operator
- Location Type: Home-based
- Time Commitment: Full-time
- Experience Required: None — no design background needed
Top 5 Reasons to Invest
- Nation’s largest home staging franchise — 35+ years in business, 24,000+ homes staged valued at $18B+
- Multiple revenue streams — home staging, interior design, home updating, turnkey furnishing, and product sales
- Strong unit economics — average location earns 2.5x industry average revenue
- Proven results — staged homes sell up to 80% faster and for up to 20% more than unstaged homes
- Asset-light model — service-based business blending real estate, logistics, and design
About Showhomes Home Staging
Showhomes was founded in 1986 and began franchising in 1994, pioneering the home staging franchise model. The brand operates 22 locations across 13 states and has helped stage over 24,000 homes valued at more than $18 billion.
In 2023, longtime franchisee Marisa Salas acquired the company, bringing renewed focus on franchisee support and growth. The business model has evolved beyond traditional staging to include interior design, home updating and listing prep, turnkey residential outfitting, and home furnishing sales — creating multiple revenue streams within a single franchise.
Why Franchise With Showhomes?
- Multiple revenue streams — Home staging, interior design, home updating, turnkey furnishing, and product sales create diverse income opportunities across market conditions.
- Proven performance — Average Showhomes location earns nearly 2.5x the industry average revenue. Staged homes sell up to 80% faster and for up to 20% more.
- National brand recognition — Featured on The Today Show, HGTV, and Travel Channel. Named “Best Overall Home Staging Company” by Bob Vila.
- Asset-light structure — Service-based model with lower overhead than traditional retail or inventory-heavy franchises.
- Growing market — Home staging market projected to exceed $2.5 billion by 2030, representing 495%+ growth from 2020.
ABF Advisory Perspective
Market Analysis: The home staging market is projected to exceed $2.5 billion by 2030 while the broader home improvement sector expands from $400 billion to $450 billion. Demand for professional staging continues outpacing supply of reliable providers, creating opportunity for established franchise networks.
ABF Timing Insight: For investors with $50,000 liquid capital seeking a design-focused service business with multiple revenue streams, Showhomes offers the nation’s largest staging franchise with proven unit economics and an asset-light model.
Training & Support
- Intensive initial training — Classroom and hands-on instruction covering product knowledge, consultative sales, financial management, and proprietary CRM software.
- 52-week ramp-up program — Structured onboarding with weekly calls, financial tracking, business habit development, and strategic goal setting.
- Advanced sales training — Learn to handle leads and close sales effectively within the Showhomes model.
- Digital marketing support — Dedicated Digital Marketing Manager helps create and execute marketing plans.
- Ongoing education — Live training, webinars, and vendor partner resources throughout franchise agreement.
Is Showhomes the Right Fit for You?
- Entrepreneurial leaders — driven to build and grow a team-based business
- Strong communicators — confident with clients, realtors, and team members
- Real estate enthusiasts — drawn to HGTV, open houses, and home design
- Solutions-focused operators — trustworthy and calm under pressure
- Growth-oriented — eager to scale, not just stage
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking fully passive ownership without client-facing involvement
- Uncomfortable building relationships with realtors and homeowners
- Looking for a product-based business rather than service-based
- Less than $50,000 in liquid capital available
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need interior design experience?
A. No. Very few franchisees have design backgrounds. Comprehensive training covers everything needed to run a successful Showhomes franchise. A love for real estate and design is more important than formal credentials.
Q. What services can a Showhomes franchise offer?
A. Multiple revenue streams: home staging for vacant and occupied properties, interior design, home updating and listing prep, turnkey residential outfitting, and home furnishing sales.
Q. How does staging impact home sales?
A. Staged homes sell up to 80% faster and for up to 20% more than unstaged homes. 81% of buyers say staging helps them visualize the property as a future home.
Q. What ongoing support is provided?
A. A 52-week ramp-up program includes weekly calls with your Director of Operations, financial tracking assistance, advanced sales training, and digital marketing support.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $50,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Showhomes.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.
Fred Pierson talks about his decision to start a Showhomes franchise.
Shomehome's franchise owners discuss the franchise opportunity.
“Three years ago I left the corporate world and decided to focus on a business where we could build something for ourselves and utilize my passion for design and décor. In our search, we found Showhomes, which was a means for us to ramp up our business at an accelerated pace, while tapping into thirty years of experience and best practices in the industry.
“At Showhomes Triad, I am my own boss, have the flexibility I want, get to do what I love and am building an investment towards our future retirement. The family-like culture our network of talented and successful staging professionals has created is one of the best in the world.”
“At the end of the day, two things really seemed too important to ignore for us with Showhomes. The business model hit both our sweet spots to a ‘T’. We really had not visualized a business where a banker and a decorator would co-exist daily. One of the beautiful things about this model is that Janine takes care of the design side and I take care of the business side. We work together, but we are not in each other’s way every day.
“Further, once we completed our due diligence, it was apparent that Showhomes had a core of existing franchisees that treat each other as partners, almost like family. I had enough experience with other franchises to know this is not common. The franchisees at Showhomes don’t look at each other as competitors. It’s so important to love what you do, but also to have people you admire and respect to share ideas with; that’s a wonderful benefit.”
“We found out about Showhomes through our friends who owned the Tulsa Showhomes. We were able to receive personal insight about how good the franchise was and how relatable it can be to people. Also, we could cover the cost and I was able to use my creative gift of design and pursue my passion for home design/decor. Showhomes also provided us with the freedom and flexibility to run the business mostly from home. Jean really liked the business concept and that we could run the business from almost anywhere.
“We bought the franchise in July 2013 and since then, have doubled the business. We strongly feel that we are helping people with Showhomes. We are helping our clients sell their beautiful homes and helping our home managers live in nice homes for sometimes a third or less of the cost of what the rent would normally be, which gives them the time and opportunity to focus on areas of their lives that need their full and undivided attention.”