America’s Best Franchises (ABF) Brand Insight —
Most home services franchises require owners to perform or directly manage skilled trade work. Stand Strong Fencing flips that model — franchisees focus exclusively on sales, estimates, and customer relationships while licensed subcontractors handle all installation. Backed by HorsePower Brands and their HOWIE consumer platform, owners benefit from centralized marketing, a dedicated call center, and enterprise-level technology infrastructure that independent fencing operators cannot replicate.
At a Glance
- Minimum Liquid Capital Required — $75,000. Liquid capital means readily available cash or cash-equivalent assets accessible without borrowing, selling a primary residence, or relying on future income.
- Ownership Model — Owner-operator with a sales and management focus. All installation work is performed by subcontractors. Franchisees build and manage a sales team rather than a trade crew.
- Location Type — Home-based or small non-customer-facing commercial space. No retail storefront or customer-facing location required.
- Time Commitment — Full-time. Active involvement in sales leadership, estimating, customer relationships, and team management is essential during the launch and growth phases.
- Experience Required — None in fencing or construction. People management experience, sales background, and strong organizational skills are the core requirements.
Top 5 Reasons to Invest
- $965,538 average gross revenue per Franzy Item 19 data
- Sub-contractor model — no trade skills or installation crews required
- 206 open locations since franchising launched in 2023
- HorsePower Brands infrastructure — marketing, technology, call center included
- No inventory required — low overhead, home-based operation
About Stand Strong Fencing
Stand Strong Fencing was founded in 2018 and launched its franchise program in 2023 under HorsePower Brands — one of the fastest-growing home service franchise portfolios in the country. The brand has expanded to 206 open locations in under two years of franchising.
The model focuses exclusively on residential and commercial fence installation using wood, steel, aluminum, vinyl, and chain-link materials. All installation is performed by subcontractors while franchisees manage sales, estimates, and customer relationships.
Why Franchise With Stand Strong Fencing?
- Sub-contractor model — all installation is performed by subcontractors. Owners focus on sales, estimates, and customer relationships — not managing trade crews.
- HorsePower Brands infrastructure — dedicated digital marketing agency, media asset creators, and the PowerHouse Call Center handle inbound leads and marketing.
- Proprietary technology — KPI dashboard, CRM platform, and quoting tools streamline operations from first contact to signed contract.
- No inventory required — no material stockpiling, no specialized equipment, no customer-facing location.
- Financing partnerships — established lender relationships reduce customer friction and help close larger projects.
ABF Advisory Perspective
ABF Market Analysis —
Fencing is a needs-driven home services category with demand from new construction, property sales, security upgrades, and aesthetic improvement — cycles that run independently of each other, creating year-round opportunity. The industry is highly fragmented with no national competitor at scale, which gives branded, professional operators a clear advantage over local independents on marketing reach, technology, and customer trust. Stand Strong’s sub-contractor model removes the primary barrier that keeps most fencing businesses small — the inability to scale past the owner’s personal installation capacity.
ABF Timing Insight —
206 open locations in under two years of franchising is a meaningful signal of both system demand and franchisor execution capability. The $965,538 average gross revenue is strong for a home services concept at this investment level. At $75,000 liquid capital and $160,000-$241,000 total investment, the entry point is accessible relative to the revenue potential. Candidates with sales management, construction sales, or home services backgrounds will ramp fastest — but the sub-contractor model and HorsePower Brands’ marketing infrastructure make this viable for motivated operators without trade experience.
Training & Support
- One-week in-person training in Omaha — comprehensive hands-on training at HorsePower Brands’ headquarters covering operations, sales process, technology systems, and business management before opening day.
- Video training and web sessions — digital training modules covering all aspects of the Stand Strong operating model, accessible on-demand throughout the franchise relationship.
- Dedicated digital marketing agency — franchisees have access to HorsePower Brands’ in-house digital marketing team for local market campaigns, media creation, and ongoing lead generation support.
- PowerHouse Call Center — centralized inbound call handling manages leads and customer inquiries, allowing franchise owners to focus on estimates and closing rather than answering phones.
- Ongoing operational support — KPI dashboard monitoring, CRM support, and continued coaching from the HorsePower Brands team throughout the life of the franchise.
Franchise Owners That Thrive
- Sales-oriented operators — the franchise rewards owners who are energized by consultative selling, pipeline management, and closing residential and commercial projects. Sales ability is the primary driver of revenue growth.
- People managers and team builders — scaling Stand Strong requires building a sales team. Owners with experience hiring, training, and holding people accountable build the most durable operations.
- Community-connected operators — Stand Strong actively seeks franchisees who engage with their local community through events and charitable involvement, which drives referrals and brand trust in their market.
- Home services and construction sales backgrounds — candidates from roofing, windows, HVAC sales, or similar residential services transition naturally into the Stand Strong model and customer base.
Who This Franchise Is NOT For
- Passive ownership seekers — active sales leadership and team management are required to drive revenue. This is not a semi-absentee concept.
- Anyone uncomfortable with B2B and B2C sales — the owner’s primary role is generating and closing estimates for residential and commercial customers. Candidates who avoid sales conversations will struggle to grow.
- Anyone expecting to perform installation work — this is a sales and management model. Owners who want to be in the field installing fences are not the right fit for this franchise structure.
- Anyone below the financial qualifications — Stand Strong Fencing requires a minimum of $75,000 in liquid capital and a net worth of $300,000. These are franchisor standards, not guidelines.
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need fencing or construction experience to own a Stand Strong franchise?
A. No. Stand Strong’s model is built around sales management, not trade skills. All installation is performed by subcontractors — franchise owners focus on generating estimates, closing projects, and managing their sales team. People management experience and sales ability are far more important than any construction background.
Q. How does the sub-contractor model work?
A. Franchisees manage the full sales cycle — lead handling, customer consultation, estimating, and project scheduling. Once a project is sold, licensed subcontractors perform all physical installation work. This allows owners to scale revenue by building a sales operation rather than recruiting and managing trade labor crews, which is typically the primary constraint on growth in home services businesses.
Q. What does HorsePower Brands provide that I couldn’t build independently?
A. HorsePower Brands provides a dedicated digital marketing agency, the PowerHouse Call Center for inbound lead handling, a proprietary CRM and KPI dashboard, technology-enhanced quoting tools, and established financing partnerships — infrastructure that would cost significantly more to build independently and takes years to develop. Stand Strong franchisees step into an operational platform that is already built and proven across 200+ locations.
Q. What does the Item 19 financial performance data show?
A. Franzy reports average gross revenue of $965,538 across the Stand Strong system. Individual results will vary based on market, ownership, team performance, and other factors. Review the complete FDD with a franchise attorney before making any investment decision.
Q. What territory size do I receive?
A. A standard Stand Strong territory is tied to approximately 200,000 people. Protected territory rights are granted, with specific terms and exceptions detailed in the franchise agreement. Candidates should review territory language carefully with a franchise attorney during the FDD review process.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $75,000 and minimum net worth of $300,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for Stand Strong Fencing.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.