Revolutionize fitness in your market with SWEAT440, the flex-time fitness franchise where classes start every 10 minutes. Founded in 2018 by experienced Miami personal trainers, SWEAT440 delivers 40-minute HIIT workouts through a 4-station circuit system designed for all fitness levels. With REP’M Group backing and a scalable multi-unit playbook, franchisees build thriving studios that fit members’ busy lives!
SWEAT440 Top 5 Reasons to Invest:
- #NeverLate — classes start every 10 minutes, no rigid schedules
- Semi-absentee ownership with low labor model (5 employees)
- Boutique fitness market growing to $79B by 2029
- 40-minute efficient HIIT burns up to 800 calories per class
- Scalable multi-unit playbook with REP’M Group support
Sweat440 Franchise Opportunity
SWEAT440 was founded in 2018 by Cody Patrick and Matt Miller, experienced personal trainers from Miami who saw a gap in boutique fitness. While the industry was booming, rigid class schedules created frustration for busy professionals who couldn’t always make fixed start times. Their solution: the #NeverLate model where classes start every 10 minutes.
The concept launched franchising in 2019 and has grown to 27 locations with 24 more in development. Each 40-minute session flows through four dynamic stations combining cardio, strength, and functional training — all scalable for any fitness level. Video-led instruction with certified coaches floating between stations ensures proper form while maintaining high energy throughout.
SWEAT440 recently partnered with REP’M Group, a leading franchise development company, to accelerate expansion and strengthen franchisee support. The brand is seeking experienced operators who understand the value of following a proven system and want to scale multiple studios.
Why Franchise With SWEAT440?
Our revolutionary flex-time fitness model delivers exceptional results for franchisees building scalable studio businesses.
- #NeverLate Differentiation: Classes start every 10 minutes, eliminating the rigid schedules that frustrate members at traditional boutique studios. Members walk in whenever it suits them and complete a full workout.
- Low Labor Model: Studios typically open with just five employees — studio manager, assistant manager, and coaches. Tech-driven, video-led classes minimize staffing requirements while maintaining quality.
- Semi-Absentee Ownership: The operational model supports passive ownership, allowing franchisees to maintain other obligations while building their fitness business.
- Multi-Unit Scalability: The franchise fee structure rewards growth — $55K each for 2 units, $45K each for 3 units, $40K each for 6 units. The system is optimized for repeatability across multiple studios.
- REP’M Group Partnership: Expert franchise development support for operations, sales, training, and franchisee success from a leading industry partner.
ABF Exclusive Insights
Market Analysis: The boutique fitness market is projected to reach $79 billion by 2029, up from $48 billion in 2022. Consumers increasingly prefer specialized, community-driven workout experiences over traditional gym memberships. SWEAT440 captures this trend while solving the scheduling flexibility problem that limits other concepts.
Competitive Advantage: While competitors like Orangetheory require pre-booked fixed class times that fill quickly during peak hours, SWEAT440’s every-10-minutes format creates constant flow. Missing a start time at other studios means waiting; at SWEAT440, you simply walk in. This scheduling freedom appeals to professionals, parents, and anyone with unpredictable routines.
ABF Investment Tip: The multi-unit fee structure signals SWEAT440’s focus on experienced operators who want to scale. With semi-absentee ownership possible and a low labor model, this suits investors seeking fitness exposure without daily operational demands. The 40-minute format also increases class throughput compared to 60-minute competitors.
Training & Support
SWEAT440 ensures franchisees launch successfully with comprehensive training and ongoing support through their REP’M Group partnership.
- Thorough Training Program: Complete preparation covering studio operations, coaching standards, member experience, and business management to bring the SWEAT440 experience to life.
- Marketing Assistance: Support for local marketing to build interest before opening and drive membership growth post-launch.
- Operational Guidance: Ongoing assistance with hiring, team management, and daily operations to keep studios running smoothly.
- Technology Integration: Video-led class format and member-facing mobile app streamline operations while enhancing the member experience.
- Franchisee Community: Collaborative system where franchisees share best practices and support each other’s growth across the network.
Franchise Owners That Thrive
SWEAT440 seeks experienced operators who understand the value of following a proven system and want to build multiple locations. Ideal candidates can open and operate several studios, scaling the repeatable model across their market.
Franchisees come with different motivations — some are fitness enthusiasts who want to bring a fresh, flexible workout experience to their community, while others are business-focused investors who see operational efficiency and high customer turnout as strong financial advantages.
Strong candidates know all aspects of their business and can handle any task if needed. Daily responsibilities shift by phase: early marketing to build interest, hiring and construction oversight before opening, then team management and operations once doors open.
Frequently Asked Questions
Q: How much does it cost to open a SWEAT440 franchise? A: Total investment ranges from $284,200 to $667,900. Franchise fees are structured for multi-unit growth: $55,000 each for 2 units, $45,000 each for 3 units, or $40,000 each for 6 units. Minimum net worth requirement is $500,000.
Q: Can I own a SWEAT440 franchise semi-absentee? A: Yes. SWEAT440 allows semi-absentee and passive ownership, making it possible to start and run the business while maintaining other obligations.
Q: What makes SWEAT440 different from other fitness franchises? A: The #NeverLate model starts classes every 10 minutes, eliminating rigid schedules. Members walk in whenever convenient and complete a full 40-minute HIIT workout. Competitors require pre-booked fixed class times.
Q: How many employees does a SWEAT440 studio require? A: Studios typically open with five employees: a studio manager, assistant manager, and a few coaches. The video-led class format minimizes staffing needs.
Q: What is the workout format at SWEAT440? A: Each 40-minute session flows through four stations with three exercises per station. The circuit combines cardio, strength, and functional training, burning up to 800 calories with a 48-hour afterburn effect. All fitness levels welcome.
Next Steps
Ready to bring the #NeverLate fitness revolution to your market? Complete the form below to connect with the SWEAT440 franchise development team and explore available territories.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.