The Care Concierge is a home-based senior living advisory franchise helping families navigate care options and placement for aging loved ones.
At a Glance
- Liquid Capital Required: $35,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator
- Location Type: Home-based
- Time Commitment: Full-time
- Experience Required: None — compassion and relationship skills matter most
Top 5 Reasons to Invest
- Referral-based revenue — earn percentage of placement fees from senior living facilities
- Home-based model — laptop and phone, no office lease or inventory
- Low startup cost — total investment under $100K
- Growing demand — aging population drives consistent need for placement services
- No care delivery — advisory role, not hands-on caregiving
About The Care Concierge
The Care Concierge was founded in 2019 and began franchising in 2024. The company operates as a senior living advisory service, helping families assess care needs and find appropriate senior living communities for their loved ones.
The business model is referral-based. Franchisees guide families through the senior care decision process and receive referral fees from facilities when placements are made — typically a percentage of the first month’s rent, care, and medication costs. Franchisees do not deliver care directly; they serve as advisors and advocates connecting families with the right resources.
ABF Advisory Perspective
Market Analysis: The senior care industry exceeds $500 billion annually, driven by 10,000+ Americans turning 65 every day. Families increasingly need guidance navigating complex care options — from independent living to memory care. Most lack the knowledge to evaluate facilities on their own.
ABF Timing Insight: For investors with $35,000 liquid capital seeking a home-based, purpose-driven business with low startup costs, The Care Concierge offers early entry into a new franchise system in a high-demand market. The referral model eliminates care delivery complexity.
Training & Support
- Initial training — Covers senior care options, client assessments, business operations, and marketing strategies.
- Ongoing support — Webinars, dedicated support team, and access to operational resources.
- Marketing tools — Digital marketing, local SEO, and targeted advertising campaigns provided.
- Brand resources — Operate under established Care Concierge brand and service standards.
Franchise Owners That Thrive
- Compassionate advisors — genuinely care about helping families through difficult decisions
- Relationship builders — comfortable networking with facilities, healthcare professionals, and referral sources
- Self-starters — able to build a business from home without daily supervision
- Community connectors — enjoy becoming a trusted resource in their local senior care ecosystem
- First-time owners — low investment and home-based model suits new entrepreneurs
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking passive income without relationship-building effort
- Uncomfortable discussing sensitive family care decisions
- Expecting immediate high volume — placements take time to develop
- Less than $35,000 in liquid capital available
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. Do I need healthcare experience to own a Care Concierge franchise?
A. No. Training covers senior care options, assessments, and operations. Compassion, relationship skills, and a desire to help families matter more than industry background.
Q. How does the referral revenue model work?
A. Senior living facilities pay franchisees a referral fee when a family you’ve guided moves into their community — typically a percentage of the first month’s rent, care, and medication costs.
Q. Is this a home-based business?
A. Yes. You operate from home with a laptop and phone. No office lease, no inventory, no facility required.
Q. Is Care Concierge a new franchise?
A. Yes. Founded in 2019, the company began franchising in 2024. Early franchisees have the opportunity to establish territory presence in a growing market.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $35,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for The Care Concierge.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.