The Maids

The Maids began in 1979 and started franchising in 1980, making it one of the longest-running residential cleaning franchises in North America. The system runs more than 130 locations across 45-plus states and Canadian provinces, serving over 3,600 communities. Entrepreneur ranks it the #1 maid service franchise, five years running.

Cleaning is residential and small commercial, delivered by four-person teams following the 22-Step Process. Crews are licensed, bonded and insured. Customers book weekly, bi-weekly or monthly, and schedule online around the clock. Newsweek ranked the brand first for customer service in the category, and its average Google rating is 4.8 stars.

Why Own a The Maids Franchise?

• Four-person teams mean no single employee’s departure takes a customer route with them, which is the main staffing risk in residential cleaning.
• A descending royalty that falls as revenue grows rather than staying flat at every level.
• Mr. Clean Approved is an exclusive partnership in residential cleaning and a recognizable trust signal at the door.
• Recurring contracts — weekly, bi-weekly, monthly — rather than one-time jobs that have to be resold each time.
• A 96% customer referral rate across the network, alongside the 4.8-star average Google rating.
• Two ownership paths: run it yourself, or hire and train a manager to handle daily operations.

Why This Opportunity, Why Now

ABF Market Analysis —
Residential cleaning is a price fight almost everywhere. Independents undercut each other, and the customer’s only comparison point is the quote. Health positioning changes the question — a family with allergies or small children is choosing on filtration and products rather than on hourly rate, and that customer stays longer and complains less. The industry also keeps growing as two-income households become the norm and houses get larger, and those customers buy on a schedule rather than one job at a time.

ABF Timing Insight —
This is a mature system rather than an emerging one — 45 years of franchising, 130 locations, and a detailed Item 19 a candidate can actually work with. The trade is a higher bar to enter. The brand is also one of the few in the category with national recognition, which matters most in a business where the customer is letting strangers into their home. SBA lending relationships are established, with veteran and minority entrepreneur support available.

Training & Support

• The SMART Start program runs up to seven weeks covering business operations, sales, marketing, and technology before launch.
• Six to eight days of administrative and technical cleaning system training take place at corporate headquarters.
• Power Training brings four days of on-site work at your location to prepare the first team for service delivery.
• Certified business coaches provide daily support from launch through the growth phases.
• Marketing support spans national brand campaigns plus local lead generation and customer retention systems.

Franchise Owners That Thrive

• Business leaders from corporate, management, or entrepreneurial backgrounds
• Relationship builders comfortable earning trust locally
• Owners able to recruit, train, and retain cleaning staff
• Candidates motivated to scale beyond one territory
• No cleaning industry background required

Frequently Asked Questions

Q: What does the Item 19 financial performance data show?
A: The Franchise Disclosure Document reports average annual franchisee revenue of $1,184,666, with the top franchisee at $7.2 million. Average ticket per clean is $221.39, average revenue per customer per year is $4,202.89, across an average of 237.5 repeat customers. Individual results vary by market, ownership, team performance, and other factors. Review the complete FDD with a franchise attorney before making any investment decision.

Q: Do I need cleaning industry experience?
A: No. Most franchisees come from outside the industry. Training covers the 22-Step Process, team management, sales, and operations. Business and leadership ability matter more than a cleaning background.

Q: How does the four-person team model work?
A: Four cleaners work a home together following the 22-Step Process, a structure developed through time and motion studies. It speeds the job, keeps quality consistent, and means the business does not depend on any single employee.

Next Steps

If you are drawn to a 45-year system with national recognition, recurring contracts instead of one-time jobs, a team model that removes the single-employee risk, and a royalty that falls as you grow, The Maids is worth a direct conversation. Complete the form below to request a qualification review and discuss territory availability for The Maids.

This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.