Lead the wellness revolution with The Plunge House! Our profitable cold plunge studios are booked out, transforming lives with recovery and resilience. Join a booming health trend, backed by proven support. Be alive—learn more now!
“The Plunge House is an experience unlike anything you’ve ever done. Every detail from the high end tubs, tea bar and the beauty products are top notch. This place will help you grow mentally and physically.” Miriah Kasbek
The Plunge House Franchise
The Plunge House® is a pioneering wellness franchise revolutionizing cold plunge therapy in boutique, spa-like studios. Founded by Amanda Hall and Adam Rice, we blend science-backed recovery, mental clarity, and community connection, offering guided cold plunge sessions enhanced by breathwork, music, and a supportive environment, accessible to all.
Our franchisees lead a transformative movement, bringing cold water immersion’s benefits—stress relief, athletic recovery, and resilience—to communities nationwide. Backed by comprehensive training and a proven model, The Plunge House empowers entrepreneurs to build thriving businesses in the booming $8 billion wellness industry, creating spaces where members leave empowered and alive.
Why Franchise With The Plunge House?
Now is the time to lead a wellness revolution with The Plunge House, a cold plunge franchise delivering transformative health benefits. Our studios are incredibly profitable, with growing membership demand and many locations booked out weeks in advance. Backed by a proven system, you’ll build a thriving, community-driven business that empowers clients to feel their best.
- Recession-Resilient: Wellness services remain in demand, ensuring steady memberships even in tough economies.
- No Experience Needed: Succeed without wellness expertise, thanks to comprehensive training and guided systems.
- High-Margin Model: Benefit from recurring memberships and low-overhead spa-like studios.
- Community Connection: Foster loyal clients through group sessions, breathwork, and a welcoming vibe.
- Science-Backed Appeal: Offer proven benefits like recovery, stress relief, and mental clarity, driving demand.
- Scalable Growth: Start with one studio and expand as the cold plunge trend accelerates.
- Brand Momentum: Join a movement led by founders Amanda Hall and Adam Rice, redefining recovery.
Training and Support
- Initial Studio Training: Learn operations, plunge protocols, and member experience through in-depth sessions at corporate headquarters in Charlotte, NC.
- On-Site Setup Support: Receive hands-on guidance for site selection, studio build-out, and equipment installation to ensure a luxury experience.
- Staff Training Program: Train your team on safety, breathwork, and customer service to deliver consistent, guided cold plunge sessions.
- Marketing Launch Support: Get tailored marketing strategies and materials to attract members and build local brand awareness.
- Ongoing Business Coaching: Access one-on-one support from corporate experts to optimize operations and growth.
- App Integration Training: Master the Plunge House app for seamless member scheduling, bookings, and session management.
- Vendor Relationships: Leverage corporate partnerships for premium equipment, saunas, and plunge pods.
- Franchisee Network: Connect with other owners for shared insights, best practices, and community support.
Who Are We Looking For?
We’re seeking passionate, wellness-driven entrepreneurs to bring The Plunge House’s transformative cold plunge experience to their communities. You’re a people-person with a knack for fostering connections, eager to lead a boutique studio that blends recovery, mental clarity, and community spirit. No wellness or fitness experience is needed—just a commitment to our science-backed regimen and a vision for creating inclusive, empowering spaces where members thrive.
Whether you’re a health enthusiast, a career-changer, or a team-oriented couple, you’re motivated to leverage our comprehensive training and proven model to build a high-demand business. If you’re inspired to champion holistic health, manage a lean operation, and join founders Amanda Hall and Adam Rice in a booming wellness movement, you’re the ideal Plunge House franchisee.
“Recovery at its finest! An incredible spot to relax and recover. It is also a place where you can find camaraderie and community with the best of the best in health and wellness here in Charlotte.”
“I’m obsessed with this place! I’m a professional athlete and cannot express how much the contrast baths/sauna help me recover both physically and mentally when in season. It’s all such a vibe!!
