TOGO’S is a sandwich franchise known for oversized, made-to-order subs featuring fresh-baked artisan breads, hand-sliced meats, and hand-mashed Hass avocados.
At a Glance
- Liquid Capital Required: $200,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Net Worth Required: $500,000
- Ownership Model: Owner-operator or multi-unit
- Location Type: Retail restaurant
- Time Commitment: Full-time
- Experience Required: None — comprehensive training provided
Top 5 Reasons to Invest
- 50+ year brand legacy — founded in 1971 with loyal West Coast following and proven staying power
- 3.0 model driving growth — Speed Line kitchen, self-order kiosks, and third-party delivery integration modernize operations
- Proven remodel results — legacy franchisees report 40-60% sales increases after 3.0 conversion
- Streamlined operations — simplified kitchen system gets new employees productive quickly
- West Coast dominance, national expansion — strong California foothold with development pipeline in new markets
About TOGO’S
TOGO’S was founded in 1971 in San Jose, California by a college student who wanted sandwiches made his way — big, fresh, and packed with quality ingredients. The brand began franchising in 1974 and has grown to 160+ locations, primarily across the Western U.S.
The menu centers on oversized subs made with fresh-baked artisan breads, hand-sliced premium pastrami, turkey, and roast beef, plus Hass avocados hand-mashed in-house daily. The recent TOGO’S 3.0 transformation introduces a modern restaurant design, POS kiosks, Speed Line kitchen system, and third-party delivery partnerships — positioning the 50+ year brand for continued growth.
Why Franchise With TOGO’S?
- 3.0 operating model — Modern design, self-order kiosks, Speed Line kitchen, and integrated delivery create efficiency and appeal to younger demographics.
- Proven remodel performance — Legacy franchisees converting to 3.0 report sales increases of 40-60% post-renovation.
- Simplified operations — Streamlined kitchen system reduces training time and gets new employees productive quickly.
- Brand recognition — 50+ years as the “West Coast Original” delivers built-in customer loyalty and credibility.
- Expansion pipeline — Strong California base with active development in Western markets and plans for broader national growth.
ABF Advisory Perspective
Market Analysis: The sandwich segment remains one of the largest categories in QSR, driven by consumer demand for customizable, made-to-order meals. TOGO’S differentiates through portion size, ingredient quality, and a streamlined operating model that balances speed with premium positioning.
ABF Timing Insight: For investors with $200,000 liquid capital seeking a food franchise with legacy brand equity and a modernized operating system, TOGO’S 3.0 model offers a compelling entry point. The remodel performance data from existing franchisees validates the reinvestment strategy.
Training & Support
- Comprehensive initial training — Classroom and on-the-job instruction at corporate headquarters covering operations, food preparation, and customer service.
- Site selection support — Assistance identifying and securing high-traffic locations aligned with brand requirements.
- Store design and buildout — Guidance through architecture, contractor selection, and equipment installation.
- Marketing support — Grand opening campaigns, local marketing tools, and ongoing promotional strategies.
- Operational support — Dedicated team available throughout franchise agreement for ongoing guidance and troubleshooting.
Franchise Owners That Thrive
- Customer service focused — passionate about delivering exceptional guest experiences
- Operationally engaged — comfortable managing restaurant staff and daily operations
- Brand committed — aligned with TOGO’S “True to the Sandwich” quality standards
- Multi-unit minded — interested in scaling across multiple locations
- West Coast connected — current expansion focused on Western markets with national growth planned
Franchise Fit & Capital Readiness
Who Is NOT A Good Fit for This Franchise
- Seeking passive ownership without restaurant involvement
- Uncomfortable with food service operations and staff management
- Looking for immediate national territory — current focus is Western U.S.
- Less than $200,000 in liquid capital available
Franchisor Authority Disclosure
America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, and territory decisions are determined exclusively by the franchisor.
Frequently Asked Questions
Q. What is the TOGO’S 3.0 model?
A. TOGO’S 3.0 combines modern restaurant design, self-order POS kiosks, a Speed Line kitchen system for efficient sandwich building, and third-party delivery integration. The model improves operations and appeals to modern consumers.
Q. How have existing franchisees performed after converting to 3.0?
A. Legacy franchisees report sales increases of 40-60% after remodeling to the 3.0 design, driven by improved visibility, streamlined operations, and enhanced customer experience.
Q. Where is TOGO’S currently expanding?
A. The brand has a strong foothold in California and is actively expanding throughout the Western U.S. with plans for broader national development.
Q. What makes TOGO’S different from other sandwich franchises?
A. TOGO’S is known for oversized portions, fresh-baked artisan breads, hand-sliced premium meats, and hand-mashed Hass avocados. The 50+ year brand heritage and modernized 3.0 operating model create a unique combination of legacy and innovation.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $200,000 established by the franchisor.
Complete the form below to request a qualification review and discuss territory availability for TOGO’S.
This profile represents general franchise information. Individual results may vary. Refer to the Franchise Disclosure Document for complete details.