Touching Hearts at Home is a non-medical in-home senior care franchise providing companionship, personal assistance, and daily living support — helping seniors remain safely and comfortably in their own homes.
At a Glance
- Liquid Capital Required: $75,000 (Liquid Capital refers to readily available cash or cash-equivalent assets that can be accessed without borrowing, selling a primary residence, or relying on future income.)
- Ownership Model: Owner-operator
- Location Type: Office-based
- Time Commitment: Full-time
- Experience Required: None — passion for serving others and community leadership valued
Top 5 Reasons to Invest
- Senior population grows from 58M to 82M by 2050
- One of the lowest investment thresholds in senior care
- Non-medical model — no clinical licensing required
- Recession-resistant, needs-driven demand category
- Family-founded culture with high franchisee retention
About Touching Hearts at Home
Touching Hearts at Home was founded in 2006 by Renae Peterson, an industry pioneer who built the brand around a simple but powerful mission — delivering compassionate, high-quality care to seniors who want to remain in their homes. What started as a family-owned business has grown into a national network of 60+ locations across 21 states, carefully built on a culture of integrity, service, and genuine commitment to franchisee success.
The brand provides non-medical in-home care services including companionship, personal assistance, and daily living support. The office-based model keeps overhead low while franchisees focus on caregiver recruitment, client relationships, and community outreach — the three drivers of growth in the senior care space.
Why Franchise With Touching Hearts at Home?
- Lowest investment entry point in senior care — total investment starting under $85,000 puts this well below most home care franchises, which typically require $100,000–$200,000 to launch.
- Training and lodging covered — Touching Hearts pays for training and lodging for two people during the five-day initial training session at headquarters.
- Custom website included — corporate builds and maintains a customized website for each franchisee’s location within the national site — a meaningful advantage in local SEO and lead generation.
- Preferred vendor network — established partnerships with vendors for technology, insurance, and operations give franchisees negotiated rates they could not access independently.
- Personal, relationship-driven support — franchisees have direct access to corporate leadership, not a call center. When you call, someone answers who knows your business.
ABF Advisory Perspective
Market Analysis: The U.S. senior population is projected to grow from 58 million in 2022 to 82 million by 2050, and the overwhelming majority of seniors prefer to age in place rather than enter assisted living facilities. Demand for non-medical in-home care is structural and accelerating — driven by demographics that will not reverse.
ABF Timing Insight: Senior care franchises at this investment level are rare. Most credible home care brands require $150,000 or more to launch. At $75,000 liquid capital and a total investment under $85,000, Touching Hearts opens the senior care category to a broader pool of mission-driven investors who have been priced out of comparable concepts.
Training & Support
- Five-day initial training — held at headquarters, covering caregiver hiring, client management, operations, marketing, and technology. Training and lodging for two provided by Touching Hearts.
- Licensing and setup assistance — corporate guides franchisees through business entity formation, licensing, insurance, and office setup before doors open.
- Technology training — hands-on instruction in ClearCare, the brand’s cloud-based scheduling, billing, and contact management platform.
- Marketing and recruitment support — custom website, online marketing library, caregiver recruitment programs, and ongoing sales coaching from the corporate team.
- Ongoing on-call support — from signing through the life of the franchise, corporate is available to answer questions, review performance, and coach franchisees through growth milestones.
Who Are We Looking For?
- Mission-driven operators passionate about improving seniors’ quality of life
- Community-focused leaders who build trust through consistency and integrity
- Hands-on owners willing to be present and proactive in the early stages
- Team builders committed to hiring and retaining quality caregivers
- Entrepreneurs focused on long-term community impact and business growth
Who Is NOT a Good Fit for Touching Hearts at Home
- Passive investors unwilling to engage actively in their local community
- Candidates uncomfortable managing caregiving staff and client relationships
- Anyone expecting fast returns — senior care businesses grow through trust built over time
- Candidates who cannot meet the $75,000 liquid capital requirement
Franchisor Authority Disclosure: America’s Best Franchises provides guidance and introductions. Final approval criteria, financial thresholds, territory decisions, and all investment figures are determined exclusively by Touching Hearts at Home. Refer to the Franchise Disclosure Document for complete details.
Frequently Asked Questions
Q. Do I need a healthcare or medical background?
A. No. Touching Hearts at Home provides non-medical care services. The brand looks for compassionate, community-oriented operators with strong leadership skills — not clinical credentials.
Q. What does the day-to-day role look like for a franchise owner?
A. Owners focus on caregiver recruitment and retention, client relationships, community outreach, and business development. The early months are hands-on — most franchisees build toward a more management-focused role as their team and client base grow.
Q. How does Touching Hearts support franchisees after opening?
A. Corporate provides on-call support from day one — covering marketing, technology, operations, and compliance. Franchisees have direct access to the home office team, not an automated system, throughout the life of their franchise.
Next Steps
By submitting this form, you confirm that you meet the liquid capital requirement of $75,000 established by the franchisor — meaning you have access to cash or cash-equivalent assets without borrowing, selling your primary residence, or relying on future income.
Complete the form below to request a qualification review and discuss territory availability for Touching Hearts at Home.
This profile represents general franchise information compiled from publicly available sources. Individual results may vary. Refer to the current Franchise Disclosure Document for complete disclosures before making any investment decision.
Touching Hearts Franchise: Day In The Life (Bryan and Haley Johnson)
Ryan Fensler, Touching Hearts franchisee in Denver talks about franchise ownership.
Touching Hearts, President, Renae Petersen discusses the business model and the brand story.
My life journey led me to desire to own and operate a business where I can help people, make a difference in the community and ensure lasting financial stability for my family. The decision to pursue Touching Hearts at Home was a very easy one for me. From the first phone call with Scott, I knew this was where I needed to be. The Touching Hearts at Home franchise is a family. Renae is the kindest, most supportive and intelligent CEO you will ever have the honor of working with. The entire franchise truly cares about each and every one of us. I always feel welcome, supported, and appreciated even though I’m the one who is deeply grateful for this opportunity. I had the freedom to negotiate my territory, received exceptional training and support materials, as well access to one on one support as often as I need. I network with the other owners for additional support and this is truly a fun family of successful entrepreneurs. I would highly recommend this company to anyone!
After more than a decade in the corporate world, we knew it was time for a change. When we decided we wanted to own a franchise, we began the process of researching the best in the industry.
When we first spoke to Touching Hearts at Home, we immediately connected with how down to earth and open they were. They made time to walk us through at our pace and connected us with other owners that were welcoming and willing to share their experiences. This process revealed to us how truly special the culture is; it is more than a business, it is a family.
With an industry that is growing rapidly, it was critical to us to have a lot of runway with regards to the size of territory we wanted. Additionally we required the flexibility to be the type of owners we wanted to be while respectfully representing a tremendous brand.
Approaching 1 year in business, we know we made the right choice with the right industry at the right time but more importantly, we know we joined the right family. We would, and have, recommended Touching Hearts at Home to others looking for a premium brand in a growing industry backed by an amazing support team.
I approached Touching Hearts at Home, as I was seeking to partner with a Franchisor that had a great reputation and was recognized on a national level.
Touching Hearts at Home has successfully achieved both, meanwhile having markets that are not over-saturated with an excessive amount of offices. With ongoing post-training support from the corporate office and that of my peers, I have the necessary resources to guide me on my path to success.
I would recommend Touching Hearts at Home to anyone wanting to join a group of experienced leaders that know what it takes to grow a thriving Home Care business.
I know I made the right decision in joining the Touching Hearts at Home family!
I became interested in a starting a new career in Home Services after navigating through the care giving process with my elderly father. I interviewed many franchises but partnered with Touching Hearts at Home because of the culture. Some of the other groups that I interviewed run their organizations with the sole focus being on the bottom line. Touching Hearts at Home is different. Renae Peterson, the CEO & Founder, is accessible and has a heart of gold. She allows her franchisees run their own business while being there for support. Touching Hearts at Home is more than a business – it is family.