Build a design-forward business where creativity meets proven systems. VELLA HAUS, the first luxury home staging franchise, empowers entrepreneurs with operational playbooks, vendor partnerships, and founder-led mentorship to launch high-impact staging companies without starting from scratch. Join a brand elevating homes and transforming lives!
VELLA HAUS Top 5 Reasons to Invest:
- First-of-its-kind luxury home staging franchise
- Home-based model, $154K-$206K investment
- Multiple revenue streams beyond staging
- Direct founder mentorship from active operator
- Recession-resilient, high-demand industry
VELLA HAUS Franchise Opportunity
VELLA HAUS was created to elevate how homes are presented, blending artistic design with strategic staging to help properties sell faster and for more. What began as a passion for transforming empty spaces into luxurious, livable works of art has grown into a brand known for high standards, custom looks, and creative vision.
Founded in 2025 by Alexa Centeno, VELLA HAUS brings a rare blend of business acumen and creative flair to luxury staging. After a successful career in finance and co-founding a home automation company, Alexa followed her passion for design to build a franchise system that transforms the fragmented solo-stager model into a streamlined business opportunity. Franchisees gain complete operational playbooks, inventory strategies, pricing structures, and hands-on launch support.
Why Franchise With VELLA HAUS
Our proven design-driven business model delivers exceptional results for franchisees and their real estate clients.
- First-to-Market Concept: Only luxury home staging franchise bringing national branding and systems to fragmented industry with untapped territories.
- Multiple Revenue Streams: Income from vacant staging, furniture rentals, realtor programs, and builder partnerships creating diverse earning potential.
- Founder-Led Mentorship: Direct guidance from Alexa Centeno who actively operates high-volume location providing real-world insights daily.
- Home-Based Operations: Launch without retail overhead while building inventory and client relationships in exclusive protected territory.
- Complete Business Systems: Operational playbooks, pricing structures, vendor partnerships, and marketing assets eliminating startup guesswork entirely.
ABF Exclusive Insights
Market Analysis: VELLA HAUS solves a real problem in the staging industry. Most stagers operate solo without systems, struggling with inventory chaos, inconsistent pricing, and limited growth potential. This franchise brings national-level branding and operational discipline to an underserved market.
Competitive Advantage: The model works because real estate professionals need reliable staging partners. Builders want consistent quality across developments. Realtors want their listings sold faster. VELLA HAUS positions franchisees as the premium solution.
ABF Investment Tip: Currently expanding throughout New England starting with Massachusetts, with prime territories available for design-driven entrepreneurs ready to lead their markets.
Training & Support
VELLA HAUS ensures franchisees launch with confidence and grow with ongoing mentorship from a founder who actively operates daily.
- Initial Training: In-person sessions at Needham, MA headquarters plus real-world staging covering design techniques, operations, and business fundamentals.
- Ongoing Coaching: Weekly coaching calls, regular check-ins, and field visits providing personalized feedback and strategic guidance.
- Marketing Support: Brand assets, marketing systems, and campaign resources driving lead generation and realtor partnerships.
- Operations Systems: Complete design playbooks, pricing structures, and inventory methodology for streamlined daily operations.
- Vendor Network: Established supplier partnerships providing preferred pricing and reliable sourcing for staging inventory.
Who Are We Looking For
The ideal VELLA HAUS franchise owner is design-savvy, ambitious, and passionate about helping people see the potential in a space. Whether from a creative background, real estate, or corporate life, our systems support your success. You don’t need formal design experience — just drive, attention to detail, and willingness to follow the business model.
Strong candidates bring an eye for aesthetics, client relationship skills, and entrepreneurial energy to build something meaningful in their market.
Frequently Asked Questions
Q: What is the total investment to open a VELLA HAUS franchise?
A. Total investment ranges from $154,600 to $206,100, including the $50,000 franchise fee. Minimum liquid capital requirement is $150,000.
Q: Is this a home-based business?
A: Yes. VELLA HAUS operates as a home-based franchise, reducing overhead while you build your staging inventory and client base.
Q: What is the franchise agreement term?
A: Initial term is 5 years with options to renew for additional 5-year terms.
Q: Do I need design experience?
A: Formal design experience is not required. VELLA HAUS provides training, playbooks, and ongoing support to develop your staging skills within proven systems.
Next Steps
Ready to build a beautiful business in luxury home staging? Complete the form below to connect with the VELLA HAUS franchise development team and explore available territories.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.