Build a thriving beauty business with Waxing the City, one of the fastest-growing waxing franchises transforming the self-care industry. With 150+ studios nationwide, exclusive proprietary wax formulas, and backing from Purpose Brands—the team behind Anytime Fitness—join a manager-run, multi-unit concept delivering recurring revenue in the red-hot health and beauty market!
Waxing The City Top 5 Reasons to Invest
- 150+ Studios, Purpose Brands Family Since 2012
- Exclusive Proprietary Waxes: Cera Naranja & Cerasuave Yellow
- Recurring Revenue Model: Back-to-Back Appointments
- Semi-Absentee Ownership: Manager-Run Operations
- Investment $311K-$646K, Protected Territories
Waxing The City Franchise Opportunity
Since 2003, Waxing the City has grown from a single Colorado studio to over 150 locations across the United States, giving the self-care industry a makeover with exclusive products and highly trained aestheticians called Cerologists. As a proud member of the Purpose Brands family since 2012—the people who transformed Anytime Fitness into a leading fitness franchise—we bring proven franchise expertise to the booming waxing and personal care industry.
Our exclusive Cera Naranja and Cerasuave Yellow wax formulas, found only at Waxing the City, are custom-designed for all hair and skin types while remaining cruelty-free and gluten-free. Combined with extensive skin and beauty care products and our signature Cerology waxing technique, we ensure customers enjoy industry-best waxing experiences without the hair-raising salon stories—creating the repeat business and reliable revenue franchise owners depend on.
Why Franchise With Waxing The City?
Our proven beauty franchise model delivers exceptional results for owners building recurring revenue businesses in the fragmented, growing self-care market.
• Purpose Brands Backing: Member of family that transformed Anytime Fitness into leading fitness franchise since 2012, providing proven franchise systems, operational excellence, and growth strategies unavailable to independent salons or unproven concepts.
• Exclusive Proprietary Products: Two custom wax formulas—Cera Naranja and Cerasuave Yellow—found only at Waxing the City, plus extensive line of exclusive skin and beauty care products creating differentiation mom-and-pop shops cannot replicate.
• Recurring Revenue Business Model: Waxing and self-care appointments repeat regularly with customers signing up for back-to-back services including body and facial waxing, brow and lash treatments, building potential for reliable, predictable revenue streams.
• Semi-Absentee Ownership Available: Manager-run, multi-unit concept allows franchisees to keep safety and security of full-time jobs while starting and growing business, building bridge to entrepreneurship before transitioning full-time once income is replaced.
• Fragmented Market Opportunity: Industry dominated by mom-and-pop shops creates perfect positioning for franchise owners to spread out, capture market share with professional brand, and benefit from protected territories in their designated market areas.
ABF Exclusive Insights
Market Analysis: Health and beauty industries experiencing surge thanks to abundant research on self-care benefits, with waxing and personal care in full swing. ABF research shows beauty franchises with exclusive products and membership programs generate 35% higher customer retention than salons using commodity products.
Competitive Advantage: Waxing The City’s proprietary wax formulas, trained Cerologists using signature Cerology technique, and Club Orange membership program with monthly savings and birthday gifts create sustainable competitive moat that independent salons and newer franchises cannot match.
ABF Investment Tip: Perfect for entrepreneurs with business management skills and passion for service excellence—salon experience not required. Manager-run model allows semi-absentee ownership during startup phase. Focus on markets with strong female demographics, disposable income, and limited franchise competition where mom-and-pop shops dominate.
Training & Support
Waxing The City’s comprehensive support system ensures franchise owners succeed through every stage from site selection to ongoing operations and growth.
• Site Selection and Buildout Support: Assistance finding best real estate opportunities in small and big markets, lease negotiation from experts, studio design and construction guidance, and business and operations support ensuring smooth transition to opening.
• Comprehensive Training Program: Targeted training in client services, waxing techniques, product sales, staff management, marketing, business reporting, and every business aspect with support continuing throughout studio ownership regardless of experience level.
• Staffing and Cerologist Training: Guidance hiring and developing in-house team of waxing experts, with extensive training on Cerology—the art of waxing—and signature techniques applying self-care products for more comfortable customer experiences driving repeat business.
• Marketing and Growth Support: Grand opening programs, local advertising assistance, access to corporate marketing strategies, and promotional scheduling support helping attract customers from all directions and keep appointment books full with new and repeat clients.
• Ongoing Owner Development: Regional workshops for your territory, regular conference calls and webinars, annual conferences for all owners, and continuous touchpoints throughout entrepreneurial journey ensuring you stay connected to brand and fellow franchisees.
Who Are We Looking For
Waxing The City seeks driven entrepreneurs passionate about self-care and eager to build businesses making customers look and feel their best.
• Passionate About Service Excellence: While hair removal may not be reason you get up each morning, making customers look and feel their best always is—you’re excited about helping people through self-care
• Business Savvy: Know your way around marketing or sales campaigns, spreadsheet-smart team player with skills for leading crews and keeping business running smoothly regardless of salon experience
• Entrepreneurial Spirit: Go-getter attitude ready for franchising future, whether this is first franchise or first of many Waxing The City studios in your multi-unit development plans
• People Developer: Passion for developing staff and providing outstanding service, with management skills to build and lead team of Cerologists delivering exceptional customer experiences
• Work-Life Balance Seekers: Appreciate manager-run model allowing you to maintain full-time job during startup phase, designating studio manager for day-to-day operations with occasional supervision
Frequently Asked Questions
Q: Do I need experience in the salon industry or with waxing services? A: Not at all. Many franchisees have never run salons or worked in waxing industry. It’s more important you have entrepreneurial spirit, business management skills, and passion for developing people and providing outstanding service. We’ll get you up to speed on the rest.
Q: Do you provide start-up support and training? A: Yes. Supporting you and your staff is our top priority. You’ll receive targeted training in client services, waxing techniques, product sales, staff management, marketing, business reporting, and every business aspect. Support and training continue throughout studio ownership.
Q: How many hours should I expect to work in my studio each week? A: This decision is entirely up to you. Some owners operate studios as full-time jobs. Others maintain full-time employment and designate studio managers to run day-to-day operations with occasional supervision.
Q: Do I get an exclusive territory? A: We offer flexibility to find best real estate opportunities within DMAs (Designated Market Areas) so active owners can expand the brand. Once you have location approved, we grant protected territory specific to that site.
Next Steps
Ready to join the fastest-growing waxing franchise transforming the self-care industry? Complete the form below to talk to our franchise development team and discuss specific details and territory availability for this top franchise brand.
This profile represents general franchise information. Individual results may vary. Consult the Franchise Disclosure Document for complete details.