Philadelphia, PA, May 7,2025 – Dan DiZio, entrepreneur, franchise founder, and the heart behind one of Philly’s beloved snack brands, proudly announces the release of his debut memoir, Street Corner Hustle: Where Philly Pretzel Factory Began, available now on Amazon. This inspiring and high-energy account chronicles DiZio’s remarkable and unexpected journey from hustling pretzels on Philadelphia street corners to becoming the co-founder and CEO of Philly Pretzel Factory.
In Street Corner Hustle, DiZio shares how a childhood side hustle evolved into a full-blown entrepreneurial mission, shaped by pivotal life events and the many people who crossed his path along the way. DiZio’s story is filled with unexpected turns and meaningful encounters that helped shape his path—from selling pretzels on the street to leading a national franchise.
“I wrote Street Corner Hustle not just to tell my story, but to show others that success doesn’t come from shortcuts, it comes from showing up every single day, being relentless, and treating people right,” said Dan DiZio. “This book is for anyone who’s ever had a big dream and is willing to put in the work to make it real.”
More than a traditional business memoir, the book is a deeply personal narrative that captures the unpredictable nature of entrepreneurship. It reveals the scrappy, behind-the-scenes grind of building a national franchise, the sacrifices that come with scaling a dream, and the lessons learned in delivery trucks, boardrooms and Philly’s busy intersections.
Street Corner Hustle is a tribute to perseverance, community, and the people who unknowingly shape our futures. Whether you’re an aspiring entrepreneur, Philly native, or someone who simply loves a good underdog story, DiZio’s journey will inspire you to bet on yourself and embrace every twist in the road.
About Dan DiZio:
Dan DiZio is an entrepreneur at heart, from selling pretzels on the streets of Philadelphia as a kid to turning his street hustle into a national franchise with over 170 locations. He was named a finalist for Ernst & Young’s Entrepreneur of the Year award and gained national recognition after being featured on the hit CBS television show Undercover Boss. Known for his relentless work ethic, deep Philadelphia roots, and passion for building a business that gives back, DiZio continues to lead with grit, authenticity, and vision.
