Qdoba Mexican Grill

Qdoba Is The Leading Brand In The Fast-Casual Mexican Category

More than 700 restaurants throughout North America!

With more than 700+ locations in 47 states, our footprint and loyal fan base are some of the reasons we’re a leading brand in the Mexican fast-casual restaurant space. And we’re growing, with room to fill in existing markets and expand into new ones with passionate operators like you.

Qdoba Mexican Grill Franchise



  • A leader in the fast-casual Mexican restaurant category
  • Proven performance within existing markets and franchisees
  • Strong catering and off-premise business
  • Exciting opportunity to grow with a strong brand
  • Broad appeal: multiple demographics, occasions, and dayparts
  • 50 percent of locations corporately owned

Qdoba Mexican Grill Franchise Costs & Fees

Year Business Began: 1995

Franchising Since: 1997

Headquarters: San Diego, California

Estimated Number of Units: 760

Franchise Description: The franchisor is Qdoba Restaurant Corporation. The franchisor grants franchises for the operation of quick-service or fast-casual Mexican restaurants under the service mark “Qdoba,” and variations on that mark. Franchises offer the right and duty to operate a Qdoba restaurant business under the terms and conditions of a franchise agreement. Qdoba’s menu features Mexican-themed food items including burritos, tacos, salads, and quesadillas. All restaurants also offer chips and a variety of dips and sauces, including queso, guacamole, and salads, as well as a wide selection of soft drinks. Some restaurants also sell beer, margaritas, wine and other offerings of alcoholic beverages.

Training Overview: The Designated Operator (DO), General Manager and a third person designated by franchisees (such as an assistant manager) must attend the training programs. The DO must attend on-the-job training at a certified training restaurant, and classroom training. Approximately 12 weeks before the scheduled opening of the restaurant, the franchisor will begin training the DO. The DO is also required to attend an additional week of Regional Manager training relating to regional management. The General Manager should complete training about three to four weeks before the opening of the restaurant. A third person should complete training at least one week before the restaurant opens. The franchisor will provide the on-site pre-opening and opening assistance the franchisor deems advisable for the first two restaurants franchisees open, subject to the availability of personnel. The DO, General Manager and/or certain other employees must attend such refresher courses, seminars and other training programs as the franchisor may reasonably require from time to time.

Territory Granted: The Franchise Agreement grants franchisees the right to operate a single Qdoba restaurant at a specific, Accepted Location. Except at certain non-traditional locations, the Franchise Agreement grants franchisees certain territorial rights in a geographic radius referenced in an exhibit to the Franchise Agreement. The protected geographic territory (Protected Territory) will generally be a radius of two miles from the Franchised Restaurant, but may be a different radius that the franchisor agrees to before it signs the Franchise Agreement. During the term of the Franchise Agreement, the franchisor will not, without the franchisee’s consent, establish or franchise another to establish, a new Qdoba restaurant at any location that falls within the Protected Territory, except as provided in the Franchise Agreement. Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution of competitive brands that it controls.

Obligations and Restrictions: Except certain non-traditional restaurants, if franchisees have more than one Qdoba franchised restaurant, they must at all times be under the full-time supervision of a Designated Operator (DO) and a General Manager (unless otherwise approved by Qdoba). The DO must have at least three years of multi-unit experience in the operation of a casual-dining, fast-food, family-dining or cafeteria-style restaurant, and must be approved by the franchisor. The person who is responsible for the day-to-day supervision of the restaurant must assume such responsibilities on a full-time basis, and may not engage in any other business or other activity, directly or indirectly, that requires any significant management responsibility, time commitments, or otherwise may conflict with the obligations under the Franchise Agreement. Franchisees must use the restaurant premises solely for the operation of a Qdoba restaurant. Franchisees must sell or offer for sale only such menu items, products or services (including catering services) that the franchisor has expressly approved, and may not offer or sell other products or services at or from the restaurant.

Term of Agreement and Renewal: The length of the initial franchise term is typically 10 years, but term may be shorter if the property cannot be secured for 10 years. If franchisees are not in default, and remodel the restaurant and meet certain other requirements, they can enter into a new agreement for an additional term for an additional fee.

Financial Assistance: The franchisor does not normally offer financing in connection with the establishment or operation of new franchised restaurants. The franchisor does not guarantee a franchisee’s lease or any note or other obligation the franchisee may incur. The franchisor may, upon request, try to help franchisees locate a source of financial assistance. The franchisor will not charge a fee or receive other compensation for this service.

Investment Tables:

Estimated Initial Investment
Name of Fee Low High
Franchise Fee $30,000 $30,000
Development Costs: Plans, Legal Fees, Permits $80,000 $150,000
Leasehold Improvements $216,000 $600,000
Furnishings, Fixtures and Equipment $266,000 $380,000
Signage $19,000 $47,000
IT and Other Systems $15,000 $40,000
Opening Inventory $10,000 $15,000
Travel and Living Expenses while Training Varies
Miscellaneous Pre-Opening Expenses $10,000 $16,000
Grand Opening Advertising (at traditional sites) $5,000 $5,000
Insurance (excluding several types of coverage) $4,500 $8,000
Liquor License Varies depending on location
Real Property Lease/Purchase Costs Varies depending on location
Business Licenses, Health Permits and Similar Permits (varies depending on location) $500 $3,000
Additional Funds (3 months) $98,000 $272,000
ESTIMATED TOTAL (excluding real property and liquor license costs) $754,000 $1,566,000


Other Fees
Type of Fee Amount
Royalty fee 5% of gross sales.
Marketing Fees Up to 1.25% of gross sales.
Local Advertising A minimum of 1.75% of gross sales.
IT Base Services $300 – $500 per restaurant + project costs.
Q-Cash™ Card Program Fees $7.75 monthly.
Interest on Late Payments 18% annum.
Audit Cost of audit (plus 18% or the maximum rate permitted by law, whichever is less, on unpaid amounts).
Transfer Up to $5,000.
Renewal Fee Greater of 15% of the then-current franchise fee or $5,000.
Training Costs $0 (There is no fee for standard training content.)
Costs for Additional Training Reimbursement for per diem salary of trainer and related expenses.
Inspection Cost of follow-up inspection.
Alternative Supplier Costs Actual expenses.
Corrected Deficiency Costs Reimbursement for expenses incurred.
Indemnification Varies.
Attorneys’ Fees Varies.
Taxes/Freight Varies.


The above information has been compiled from the FDD of Qdoba Mexican Grill. Year of FDD: 2019.

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